Usersnap

NOVEMBER 18, 2024

User Engagement Management Tailor your updates to maximize impact and gather valuable user insights: Segmentation & Targeting: Reach the right audience with the right message. It provides various methods to notify users about updates, including in-app notifications and push messages. Targeted messaging for specific user segments.

Feedback Software 52

Feedback Software User Testing Customer Feedback Product Research 52

Userpilot

JULY 14, 2025

What should a good omnichannel customer engagement A product marketer ’s number one goal is to create a cohesive communication strategy that powers the whole customer lifecycle. But in my experience, this is nearly impossible to achieve with separate marketing tools for web, mobile, and email. product usage patterns, timing).

Analytic Tools 104

Analytic Tools Feedback Software Data Visualization User Testing 104

UX Planet

JUNE 1, 2025

c) Qualitative Interviews with Promoters: In-depth conversations with users who actively recommend the product to understand their motivations and the arguments they use to persuade others. The following framework provides a practical roadmap for this implementation: 4.1

User Testing 59

User Testing Product Research Research Software Data Visualization 59

Arkenea

JUNE 28, 2025

Designing the Layout of the SaaS Website The landing page of your SaaS website has to effectively communicate your brand message as well as your product offering, aid the customer movement further down the sales funnel via a sales CRM and ultimately convince and convert them. Freebies work really well with visitors.

Analytic Tools 81

Analytic Tools Research Software Data Visualization User Testing 81

Userpilot

JUNE 5, 2025

You get a variety of UI patterns, strong targeting and segmentation, in-app messaging , built-in analytics, and support for contextual onboarding flows across platforms. Rich targeting & triggers: Show the right message at the right time with precise audience targeting , event-based triggers, frequency capping, and multi-condition logic.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Reporting Tools 52

Intercom, Inc.

SEPTEMBER 2, 2021

At a product-first company like Intercom, our product marketing team has always had a crucial role – and over the years, we have often discussed how we approach product marketing. Of course, not all companies go about product marketing in the same way. Every step of the way. Liam Geraghty: Hi there.

Product Marketing 211

Product Marketing Marketing Research Software Customer Experience 211

Product Management University

FEBRUARY 2, 2023

Product marketing roadmaps aren’t a staple in most B2B organizations, but there are a host of reasons they should be. The biggest reason metaphorically speaking, is they willingly “fence the salesforce” into your most lucrative markets and give them a shorter path to meeting sales quotas and revenue goals.

Product Marketing 130

Product Marketing Roadmap Marketing B2B 130

Mind the Product

JUNE 18, 2019

Tech billionaire Marc Andreessen has been credited with bringing the term “product/market fit” into the mainstream lexicon in 2007. During my dealings with investors and product veterans, I’ve often heard that you can always feel when product/market fit is happening. Usual Benchmarks to Measure Product/Market Fit.

User Testing 187

User Testing Product Research Product Marketing Marketing 187

The Product Guy

MAY 7, 2020

If you are not performing the above activities, your role may be an another approximation to a Product Manager role. A PM may receive help from specialists in the organization such as Researchers, Project Managers, Product Marketing etc. Ultimately the accountability lies with the Product Manager. Product Roadmap.

Technical Review 398

Technical Review Product Management Product Manager Onboarding KPIs 398

Product Management University

AUGUST 20, 2018

A product marketing roadmap for sales is like a popular technique used in deep sea fishing. Has product marketing taken your salesforce deep sea fishing this year? Your product marketing roadmap is the equivalent to sonar on a fishing boat.

Roadmap 113

Roadmap Product Marketing Marketing Positioning 113

Intercom, Inc.

SEPTEMBER 1, 2021

That’s why some of Intercom’s first marketing hires were product marketers and why we’ve had a “seat at the table” from the early days of the company. . Product marketing looks different in every company, but one common trend is that many product marketing managers (PMMs) feel undervalued.

Marketing 138

Marketing Product Marketing User Friction Customer Experience 138

Product Management University

JULY 1, 2024

If I were building a product marketing organization from the ground up, I’d consider myself lucky. Most product marketing leaders inherit a team and then face the task of shaping it to meet their ideal make-up and the desired goals of the organization. You’re sandwiched right between product management and sales.

Product Marketing 130

Product Marketing Marketing Automotive Messaging 130

Alchemer Mobile

DECEMBER 9, 2021

Product roadmap. Thinking about feedback and new feature development in the context of identifying your fans first, and then learning from them, is an accelerant to roadmap development. The insights you gather should inform your product roadmap and rally your development team around a single point: the customer.

Customer Experience 264

Customer Experience Customer Feedback User Testing B2C 264

Product Management University

AUGUST 13, 2019

A strategic product marketing function can be created with one simple move that pays three big dividends to the organization. Many product marketing professionals in B2B have long felt like the sales tools on-demand department and rightfully so. It’s one of the least effective ways to do product marketing in B2B.

Product Marketing 127

Product Marketing Marketing B2B Healthcare 127

Product Management University

JANUARY 13, 2020

A lot of people think solutions marketing is just a fancy term for product marketing, especially since the term solution has been so overused. In a product marketing model, products are the star. In a solutions marketing model, the star is the buyer’s vision for success. What Is Solutions Marketing?

Product Marketing 130

Product Marketing Marketing User Friction Vision 130

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed.

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976. Underserved needs Product: 3.

User Testing 273

User Testing Product Management Product Manager Data Visualization 273

Product Talk

FEBRUARY 12, 2020

Lisa began her career in data science and spent four years as a data scientist at Airship , a marketing and messaging automation company. During her tenure as a data scientist, Lisa built two predictive products. Within marketing, a “channel” is a medium through which to deliver messages such as push notifications or email.

Product Research 271

Product Research Data Visualization User Testing Research Software 271

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess product strategy and adjust if necessary.

Product Management 318

Product Management Product Manager Weak Development Team User Testing 318

Product Talk

OCTOBER 2, 2024

Yury Oleynik is the VP of Product Management at HiveMQ. Founded and headquartered in Landshut, Germany, HiveMQ empowers businesses to transform with the most trusted MQTT platform (a messaging protocol used for connecting sensors and devices, such as in the Internet of Things). Yury’s next step?

Feedback Software 279

Feedback Software Customer Experience Data Visualization User Testing 279

Product Management University

OCTOBER 19, 2023

With that as the backdrop, there’s a good chance all of your launch content and messaging follows the theme of the headline in the press release. In other words, it’s entirely possible your marketing launch isn’t telling your target customers why they should care about something that in all liklihood, has value to them.

Product launches 264

Product launches Product Research Weak Development Team Vision 264

Userpilot

DECEMBER 17, 2021

Product marketing vs marketing? You see a lot of SaaS companies hiring for product marketing roles and it’s a bit confusing. Is there even any difference between product marketers and your regular marketer? There’s a difference between product marketing and traditional marketing.

Feedback Software 105

Feedback Software Research Software Product Marketing Marketing 105

Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. In this article, we dive deep into what a product marketing framework is and explore its essential components.

Feedback Software 105

Feedback Software Research Software Analytic Tools Product Research 105

Alchemer Mobile

MAY 19, 2021

Incorporating these tools into your customer experience tech stack will drive more engagement, gather high-quality customer feedback, and help inform your product roadmap. Our product, marketing, and customer service software helps companies make predictive decisions based on real-time measurement of their customers’ voices.

Feedback Software 236

Feedback Software User Testing Data Visualization Customer Feedback 236

Alchemer Mobile

NOVEMBER 10, 2022

Incorporating these tools into your customer experience tech stack will drive more engagement, gather high-quality customer feedback, and help inform your product roadmap. Apptentive integrates with it to help product managers work faster and more collaboratively. Mobile in-app feedback tools & solutions.

Feedback Software 256

Feedback Software Analytic Tools Reporting Tools Data Visualization 256

Userpilot

MAY 30, 2024

Overlapping responsibilities and conflicting priorities are just a couple of the many friction points between product managers and product marketing managers – leading to inefficient workflows and potential product failures. They define the product vision , strategy, and roadmap.

Data Visualization 103

Data Visualization Analytic Tools Feedback Software Reporting Tools 103

Sachin Rekhi

FEBRUARY 16, 2020

While certainly not a product category most of us operate it, it showcases the kind of inspirational feeling a successful product walkthrough leaves your audience with. Strategy: Product/Market Fit Hypotheses. A compelling strategy delineates exactly how your product will dominate its market.

Data Visualization 218

Data Visualization Product Research User Testing Reporting Tools 218

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. Product-Led Growth. What a product marketing strategy involves.

Feedback Software 108

Feedback Software Research Software Product Marketing Marketing 108

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. Finally, set SMART goals and KPIs or OKRs for tracking your marketing performance.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

Userpilot

JULY 6, 2021

How many people should there be in your SaaS product marketing team? When should you start building a product marketing team and what role should you hire first? Let's talk about how to build and structure product marketing teams for SaaS products. SaaS product marketing team structure.

Research Software 98

Research Software Feedback Software Product Marketing Marketing 98

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists.

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

Alchemer Mobile

DECEMBER 16, 2020

Inform or validate your product roadmap. Remove silos between product, marketing, and customer service. Using Apptentive’s Love Dialog combined with the Message Center , they were able to direct questions, concerns, and complaints to customer success managers rather than into negative reviews on the app store.

Finance 243

Finance Feedback Software User Testing Data Visualization 243

Userpilot

NOVEMBER 23, 2023

How is the outcome-based roadmap different from regular roadmaps? Why do product managers need them? That’s what Dave Martin , a product leadership coach, has talked about in his talk at this year’s Product Drive Summit hosted by Userpilot. Dave Martin on how product roadmaps kill outcomes.

Product Research 105

Product Research Feedback Software Analytic Tools User Testing 105

Alchemer Mobile

AUGUST 5, 2020

Step 2: Use mobile customer feedback to drive your product roadmap. Consider using surveys to gather feedback on a new feature, open-ended text fields to learn more about your customers’ engagement experiences, or proactively reach out with messages to encourage customers to engage. Inform or validate your product roadmap.

User Testing 246

User Testing Customer Feedback Finance Feedback Software 246

Product Innovation Educators

JULY 3, 2023

With us is David Rogers, an expert on digital transformation, a member of the faculty at Columbia Business School, and the author of five books, including The Digital Transformation Roadmap. Summary of some concepts discussed for product managers [1:38] What kind of problems are executives of organizations talking about now?

Artificial Inteligence 282

Artificial Inteligence Leadership User Testing Feedback Software 282

Pragmatic Marketing

DECEMBER 16, 2019

Enter Christy Hecht’s real-world description of interconnected skills—three soft and six hard—for PMMs in an AMA via Sharebird , the place to see how people at top companies do product marketing. “There are nine skills that are the most important for a product marketer to have,” Hecht said.

Product Marketing 91

Product Marketing Marketing Feedback Software User Friction 91