Naming Onboarding KPIs Outbound 
Intercom, Inc.
JUNE 22, 2020
In-app messaging allows marketers to engage users at just the right time, to facilitate onboarding, share product updates, offer support, or promote relevant offers. Chats and Posts: In Intercom, you can send outbound chats and posts in both mobile and desktop apps. Onboard new users. Promote stand-out features.
Mironov Consulting
FEBRUARY 6, 2020
I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. This is (of course) an unreasonable question, as every product/ business has its own uniqueness. Why KPIs from consumer companies don’t fit well with B2B/enterprise. 1] Generic KPIs? But metrics aren’t generic.
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The Product Coalition
MARCH 3, 2023
Focusing on product-led or go-to-market-led growth is no longer enough. In recent years, PLG, or Product-Led Growth, has become a significant buzz in the tech world, and rightfully so. Products that delight customers and fuel growth loops are essential. It isn’t about Product-Led, OR Sales-Led, OR Marketing-Led Growth.
Intercom, Inc.
MAY 24, 2018
Why does Matt see free products as a tool for growth ? We provide data for modern sales and marketing teams across all the products they already use. We actually had three engineers and three people that we categorized as growth, which included sales, marketing, customer development, product development and ideation.
Userpilot
FEBRUARY 25, 2021
Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates. Outbound vs. Inbound. Product-led growth. Inbound and Outbound Success Stories. Content Marketing. in revenue in 2020.
Userpilot
MAY 2, 2022
NPS surveys offer one way to calculate your company’s NPS score, measure user sentiment , and understand how likely your users are to recommend your product to their friends. We will dig into its features, pricing, the creation process, and better alternatives. A high NPS score means more satisfied customers and low churn rates.
Intercom, Inc.
DECEMBER 6, 2019
For example, they can be used to help onboard new users and help them get maximum value from a product, so they’re more likely to stick around and become paying customers, to notify customers about special promotions that will likely be relevant to them (based on user behavior trends), or to congratulate customers when they hit key milestones.
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