The Product Coalition

JULY 16, 2023

In recent years it seems that product management is all about execution and delivery. Photo by Kea Mowat on Unsplash When I moved into product management, almost 20 years ago, it used to be a very senior role. The discussion was about whether or not someone is senior enough to move into product management.

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Product Management Unpacked

SEPTEMBER 29, 2021

I’m excited to be named Product Executive in Residence (PXIR) at Carnegie Mellon University. This new PXIR role enables CMU to bring the voice of industry into classrooms and product leadership curricula. Why Choose Carnegie Mellon for Product Management? Why the MS in Product Management degree?

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Product Management University

AUGUST 3, 2021

What are some key indicators that it’s time for a product management makeover? Just like your home decor or your wardrobe, a product management makeover is in order every few years. For example, if you target high-tech companies, consider the following market dynamics and their implications on your customers.

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The Product Coalition

OCTOBER 11, 2022

A Product Marketing Manager (PMM), is one of the least understood roles in the technology industry. Which message will best position the product, and target the right segment? It includes product marketing guides, and guidance for internal and external communications like release briefs. Documentation?— ?This

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The Product HQ

FEBRUARY 1, 2023

Product management is an experience-heavy field that requires years of experience and knowledge of new product development , product launches, project management, and even things like a digital marketing strategy. Recruiters and hiring managers usually take around 6 seconds to go through a resume.

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Product Management University

JANUARY 4, 2021

What role makes for the easiest transition into product management? The easiest transition into product management is from the pre-sales role. It just happens to be around existing products and features instead of new ones. Transition into Product Management – 5 Factors Coming From Pre-Sales.

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Product Management University

APRIL 25, 2023

Product Management Leader), a positioning statement or career objective followed by work experience, hard/soft skills, education, and other interests. For example, if you’re looking for a product marketing role, your H1 headline might be something like “ Making Technical Products Easier to Market, Sell & Buy.”

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Product Management University

APRIL 13, 2021

Why are there so many product manager titles? Once upon a time, there was one product manager title, product manager. Product managers. Technical Product Managers. Principal Product Managers. Associate Product Managers. Senior Product Managers.

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Userpilot

MARCH 8, 2022

Women are still underrepresented in the Product Profession – with only 33.3% of US Product Managers being female in 2021, according to a metastudy of 30 million profiles conducted by Zippia : Source: [link]. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

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The Product Coalition

NOVEMBER 19, 2020

Strategies for switching into a product management role when you don’t fit the cookie cutter qualifications. Getting into product when you’ve already started your career Product management requires, above anything else, good judgment. It shouldn’t be a prerequisite for product management jobs either.

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The Accidental Product Manager

FEBRUARY 7, 2022

Cosmetic product managers are going after millennials Image Credit: Albert Lugosi. I mean, customers try products, select the ones that they like, and that’s the end of the story, right? These brands have seen huge growth over the past few years, grabbing market share from the big, established names.

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Product Talk

NOVEMBER 2, 2022

Are you looking for the 2022 Product Conferences list? ProductCon London: The Product Management Conference. Chief Product Officer Summit | New York. Product-Led Summit | New York. Product Ops Summit | New York. Front UX & Product Management Case Study Conference. Growth Marketing SUMMIT.

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The Product Coalition

JUNE 24, 2020

What is each flavour of product manager responsible for? In my previous post, I introduced the four different flavours of product manager, depicted by the PM quadrants matrix. What are the four flavours of product manager? As the name suggests, the PM quadrants are four sections, depicted on a 2x2 graph.

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Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? What should be the KPIs of a Product Marketer?

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Analytic Tools Feedback Software Onboarding KPIs Product Marketing 99

Userpilot

JANUARY 31, 2022

Product management specializations have trended upwards in recent months. These “specializations” often place focus around a specific set of skills or needs a company has, somewhat creating a division within the product manager role. Are we breaking apart the product manager role a bit too much?

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Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

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Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

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Positioning Product Marketing Marketing Analytic Tools 70

The Product Coalition

JULY 25, 2021

Product management requires you to master so many different skills, that there always seems to be a gap between what you do well and what you need to do well to succeed. As a manager of product people, it is your job to help them with this continuous growth, but it’s not always easy. The answer is, of course, yes?—?most

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Userpilot

MARCH 11, 2022

To help you in your first 90 days on the job, we’ve compiled a collection of some of the best product management resources. The collection includes our favorite conferences, podcasts, blogs, books, newsletters, courses, and Slack groups for product managers. What does product management include?

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The Product Coalition

AUGUST 8, 2022

The story of how the first product of the information age was created and found product/market fit. A prominent monk named Trithemius of Sponheim wrote in 1492, “Printed books will never be the equivalent of handwritten codices.” The Church burned Joan of Arc burned on the stake. Many considered lenders vile.

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PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

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PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. What skills do I need as a product marketing manager?

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The Product Coalition

APRIL 2, 2023

If You Don’t Know What a Product Manager Is — Don’t Hire Me. If you really want me to be your product manager, then this is explicitly the kind of product manager I will be in our company. Let’s work together on your amazing product! I’m not speaking for all Product Managers but here is my list.

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Userpilot

JULY 13, 2022

Do you follow any product manager blogs? Would you like to discover new ones that will give you valuable insights into product management ? In our article, we introduce 20 of our favorite product manager blogs that every product pro should follow, regardless of their experience.

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The Accidental Product Manager

MAY 16, 2022

They have been around for a very long time and providing baby products is something that they are well known for. However, lately their market share in this critical market has been decreasing. What’s going wrong and what can J&J’s product managers do about it? What Went Wrong At J&J?

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Alchemer Mobile

SEPTEMBER 28, 2023

Now you can schedule workflows and listen to virtually any enterprise system quickly and easily, creating an always-on feedback system By Justin Falk, Alchemer Product Manager, and Vanessa Bagnato, Alchemer Director of Product Marketing In September, we released updates to the library of Alchemer Workflow Initiators.

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Product Innovation Educators

MARCH 22, 2021

Pillars and practices for product managers to deeply understand their customers’ problems. I am changing the name of the podcast to Product Mastery Now. The new name is coming soon. The logo will look the same—just the name is changing. . The logo will look the same—just the name is changing. .

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User Testing Research Software Customer Experience Feedback Software 79

The Product HQ

FEBRUARY 6, 2023

Curious to find out the average salary of a senior technical product manager? In today’s market, the necessity for senior technical product managers is high. The role of senior technical product manager requires extensive knowledge and understanding of products that, in the end, produce high-value deliverables.

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Product Management Unpacked

AUGUST 8, 2018

Recently a CEO asked me if the marketing department should include product management and marketing communications. His concern was that internet/digital marketing had become so complex and such a huge task that having the responsibility of both marketing communications and product management would be difficult.

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User Testing Product Management Product Manager Reporting Tools 101

People-First Product Leadership

FEBRUARY 12, 2024

You might be wondering, aren’t all product managers wired for collaboration as partnering with other functions, such data, design and engineering is a regular - and beneficial - occurrence. A product practitioner named Emily Webb borrowed a term from healthcare - professional protectionism - to describe this behavior.

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Product Management University

SEPTEMBER 20, 2017

Here’s what makes solutions-driven product management such a challenge. The vast majority of product companies are a mishmash of products brought together through mergers and/or acquisitions. Each one throws another silo into the fire that further fragments strategies, product plans, R&D, marketing and sales.

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Userpilot

MARCH 14, 2023

User segmentation is an essential strategy in product management. It improves customer experience, increases retention, and drives product growth. In this article, we cover: Why user segmentation is essential for product managers. Why should product managers segment users? JBTDs, user roles, etc.).

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Analytic Tools User Testing Customer Feedback Feedback Software 98

Product Innovation Educators

OCTOBER 20, 2017

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. 6 steps to product-market fit. (1) Liberal arts as a path to product management. Liberal arts is one that provides a broader perspective beneficial to product managers.

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PMLesson's Ace the PM Interview

MAY 12, 2020

In preparation for applying to Product Marketing Manager roles, the standard application suite applies: a resume, cover letter, and maybe some additional materials like references or transcripts. The header should have the date, title and name of the recipient, and address to the extent available.

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Product Marketing User Testing Marketing Research Software 52

The Product Coalition

JANUARY 5, 2019

Great product managers know where tech debt comes from, understand its costs, and know how to tie tech debt reduction efforts to measurable customer outcomes. If you’re still trying to find product-market fit, chances are you don’t need to support millions, or maybe even thousands, of users on your platform at once.

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Product Innovation Educators

MARCH 15, 2021

The skills product managers need in a changing environment. This podcast will soon be changing its name to Product Mastery Now. You don’t need to do anything to keep listening, but it will show in your podcast player not as The Everyday Innovator but as Product Mastery Now. Product managers are generalists.

Data Visualization 70

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Product Management University

JANUARY 19, 2023

An expanding portfolio requires stronger collaboration among product managers to ensure customers get what they need: solutions that deliver quantifiable value at a level higher than just the users. That means each product becomes a lever to forming solutions that are the highest value in those chosen market segments.

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