This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Listen to the audio version of this article: [link] A ProductStrategy System The productstrategy system in Figure 1 consists of four main parts: people, processes, principles, and tools. Having said this, the system in Figure 1 captures the specific productstrategy approach Ive created. [1]
Listen to the audio version of this article: [link] AI Strategy Benefits My research shows that AI can help you make better strategic decisions faster, at least for certain products. [1] Second, it wasnt clear to me if and to what extent the roadmap elements were guided by an overall productstrategy.
3] The Innovation Ambition Matrix and ProductStrategy Once you know your products innovation type, you can use it to understand the strategy work required and make the right strategic decisions. Core Innovations As they are crucial to generating the necessary profits, you should protect your core products.
I worked closely with a seasoned board member to trace this back to a lack of productstrategy—both articulated and aligned. With her help, I wrote the first strategy document for Headspace, which eventually led to the complete reimagination of Headspace , maximizing growth for our guided mindfulness product and adjacent spaces.
The project, named “Sicily Left,” aimed to create a mouse specifically for left-handed users. His experiences at global companies like Sony Ericsson and Logitech show how these principles help product managers handle complex challenges.
Duolingo has long been a standout in productstrategy, company culture, and user engagement. Over 14 years, it has grown into a household name, blending language learning with gamification to keep users returning. Now, with the release of its company handbook, we get a behind-the-scenes look at what drives its success.
Step 4: Summarise Competitor Strategy and Positioning Once youve gathered your data, organise it into a simple comparison table. Suggested headings include: Company name and description Product purpose and high-level functionality Price and pricing model Target market(s) Strengths and weaknesses Market strategy (e.g.
When data collection is messy, product managers lose visibility, teams waste hours chasing answers, and user experience suffers. Heres how data fragmentation hurts your productstrategy and development: Fragmented data can cause flawed strategic decisions Every product decision starts with a question: Whats driving retention ?
So, in the spirit of arming you for the conversation, I asked around, and several big names are embracing the idea. However, they often question the idea of having a separate roadmap for those features. Now, in full disclosure, I haven’t validated the specifics with each of these companies; however, I did some research to validate.
Some names include characters like , ensure your system supports Latin characters when necessary, not justASCII. Name input. In some cultures, people may only have one nameavoid making last name a requiredfield. Units of measurement. KM (Europe) vs miles (US), Celsius (most) vs Fahrenheit (US). Characters.
Strategy prompt “Act like my product-strategy coach. No features named. Challenge me to define the behavior change, leading metric, and downside of inaction.” Pure intent. That clarity cascades through prioritization, OKRs, and go-to-market.
Some will require you to put their own order reference, and those orders could be a combination of consumer name, date, and their internal reference. With the calendar year change, many of her largest clients were now focused on new company strategies. This process also uncovered variation in the way different vendors work.
It bridges the gap between observation and action, transforming scattered (and messy) information into clear, prioritised insights that can drive productstrategy. Consider using annotative coding to tag notes with identifiers like participant names, themes.
Standardize naming, clean sources, validate logic, and track lineage. To make self-service BI a true advantage, design it with your product in mind. It is AI-guided, context-aware, and personalized—your productstrategy should align with that shift. Set ownership and access rules early—governance protects user trust.
Anthropic Product Manager Anthropic’s office. Anthropic is the other household name in the space of the cutting edge of AI safety and research. Product Manager Smartfluence (20172019): Delivered AI-powered influencer marketing solutions to global clients. Salary $385,000 $465,000 USD + offers equity. Apply here 2.
Subscribe to my weekly Nano-letter: Sign Up Subscribe to One Thing Weekly Name * First Name Last Name Email * Our Privacy Policy * You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at bruce@productculture.com.
Some of you also know me through some of the books I’ve written, namelyProduct Manager’s Desk Reference, Business Acumen Handbook, and so on. Sometimes I work in a company and I say, can you name a process and somebody will name something like local I work with a lot of these people, the product development process.
Personalize your surveys for higher engagement Sending generic forms can feel impersonal, whereas using your users names and referencing their recent activity feels like youre personally talking to them. If someone just created a product walkthrough , ask them about that experience by name.
Since this is a heavy name-dropping post, I will once again thank Andy Polaine ( @apolaine ) for the visual which is permanently grafted onto the concept of nested contexts for me now. Assigning the name of a good thing (like roadmaps) to the bad thing. Without it, you only have waterfall, agile-in-name-only, at scale.
It is built on the idea that goals are more important than features, and it consists of five elements: date, name, goal, features, and metrics, as the picture below shows. You can download the template for free from romanpichler.com/tools, and you can find more information on how to use it in my post The GO Product Roadmap. Learn More.
Thank you to everyone who made it to our latest roundtable meet-up of The Product Group at Digital Ocean , as well as to our other sponsors, Yext , BKLYN , InVision , SUMMIT , Balsamiq Studios and Sunshine Suites. Product Culture from the protagonist to solving. Jeremy Horn The Product Guy. contact me.
Keep the other groups in Figure 1 informed about changes in the productstrategy and product roadmap , for example, by inviting subjects to bigger review/demo sessions and having one-on-ones with context setters. A better way is to co-create the productstrategy and roadmap with the key stakeholders.
It took me time to understand that I need to present myself as a product leadership coach and productstrategy expert rather than a consultant. One other misunderstanding that was much harder for me to explain was related to how people understood the word ‘product’ in what I do. PLG under the hood.
For example, you could be a product and a feature owner on a larger product, or you could be a portfolio owner and at the same time, manage one of the products in the portfolio, assuming that this neither leads to biased product decisions nor sacrifices sustainable pace. Scrum Product Owner. SAFe Product Owner.
Listen to the audio version of this article: [link] Overview The GO Product Roadmap consists of five elements, as the image below shows: Date, name, goal, features, and metrics. Name Relevant : Choose a name, which communicates the essence of the work carried out. Memorable : The name is easy to remember.
If you thought there were a million ways to define product management, productstrategy might have it beat by a longshot. Just think about how many ways productstrategy is defined within your own organization. It’s the number one thing that makes productstrategy both challenging and frustrating at the same time.
Insights on roadmaps, metrics, OKRs, and more for product managers. It is a new year and this podcast is getting a new name. In a few weeks, the name will change to Product Masters Now. His name is Anup Yanamandra. My primary responsibility is defining the productstrategy for the company.
The second line names the skills areas the learning goals belong to, which I’ll cover in more detail in the next section. For the first two quarters, the area is strategy; for the last two, it is leadership. The first row describes when the learning goals should be met for the next 12 months. If that’s the case, then don’t feel bad.
Not tied to a solution : Despite its name, I recommend keeping the product vision free from assumptions about the actual product or solution. This allows you to pivot, to change the productstrategy and the product while staying grounded in your vision. Who Owns the Product Vision?
The second row gives you the option to state a name. This is useful when meeting the product goal results in a new major release or product version, for instance, iOS 17.4 The fourth row lists the product’s features. 10] TL;DR Can you use OKRs on a product roadmap? and Android 14.0. Yes, most certainly. It depends.
Is creating a productstrategy worth the effort? Creating a productstrategy isn’t easy for product managers. It’s difficult to flip the switch when most of your time is spent in the weeds taking care of the day-to-day product needs, launches, sales support, etc. Your question * Name *.
If that’s not the case, then it will be difficult to encourage the individuals to agree to more specific goals and to follow a productstrategy and a product roadmap that are based on the vision. Note that such a product vision is not measurable. It truly is an inspirational, grand goal.
I therefore recommend applying a different product roadmapping approach and using goal-oriented roadmaps , which are also called outcome-based. As their name suggests, these roadmaps focus on product goals or outcomes such as acquiring customers , increasing engagement , and future-proofing the product by removing technical debt.
In our world, this would have been considered a great productstrategy. As you are reading this, replace Ford’s car with your own product. In the name of affordability and reliability, ease of use wasn’t the most important quality of the car. What people usually call strategy is in many cases just a general direction.
The Critical Role of ProductStrategy When Money Is Scarce (Part 1 — Seed) A good productstrategy is something every company needs. Here is how a productstrategy can help you create business results, even when the market is not in your favor. Productstrategy is such a vague term for most people.
company name] expands its AI coach language to 96, the most in the industry. company name] introduces fully integrated video that expands the power of the [company name] technology platform. Play the role of prospective customer and see if any of these headlines give you a reason to read the body of the press release.
The Critical Role of ProductStrategy When Resources Are Limited (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. A productstrategy is often the missing link that would convert your efforts into actual revenue. Here is how it works.
These guide and align the strategies of the portfolio members , as Figure 1 illustrates. Figure 1: The Product Portfolio and ProductStrategy Using Microsoft Office as an Example In Figure 1, the strategies of the individual products—Word, PowerPoint, and Excel—implement the Office strategy.
To select the right KPIs, I recommend taking the following three steps: First, use the user and business goals in the productstrategy to select an initial set of indicators. Then take into account the product goals on the product roadmap to discover additional KPIs. Then consider how you can tell if they have been met.
For example, a productstrategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess productstrategy and adjust if necessary.
This article assumes that you are familiar with the product vision board or the key elements of a productstrategy : market, value proposition, standout features, and business goals. Causes : Business needs are not clear or understood; business goal section on the product vision board has not been sufficiently refined.
As its name suggests, the grid analyses the stakeholders by taking into account their power and interest; it assumes that people take a low or high interest in your product and have low or high power. Collaboratively set goals , for example, user and business goals on the productstrategy and product goals on the product roadmap.
Launching a product without a well-defined productstrategy framework is similar—you risk wasting resources without a clear path to success. So, how do you outline a productstrategy framework that is the foundation of product-led growth ? Productstrategies help you design and grow your products.
Listen to the audio version of this article: [link] Organise the Team around a Product As the name suggests, a product team is focused on a product. Finally, the individual must be empowered to decide if no agreement can be reached within the product team. This sounds simple enough.
We organize all of the trending information in your field so you don't have to. Join 96,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content