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Starter KPIs for B2B/Enterprise

Mironov Consulting

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. This is (of course) an unreasonable question, as every product/ business has its own uniqueness. Why KPIs from consumer companies don’t fit well with B2B/enterprise. 1] Generic KPIs? But metrics aren’t generic.

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Customer-led Growth: Why Delivering a Delightful End-to-End Experience Matters

The Product Coalition

Focusing on product-led or go-to-market-led growth is no longer enough. In recent years, PLG, or Product-Led Growth, has become a significant buzz in the tech world, and rightfully so. Products that delight customers and fuel growth loops are essential. It isn’t about Product-Led, OR Sales-Led, OR Marketing-Led Growth.

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The SaaS Marketing Playbook for Exceptional Growth in 2021

Userpilot

Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates. Outbound vs. Inbound. Product-led growth. Inbound and Outbound Success Stories. Content Marketing. in revenue in 2020.

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Customer Success Models: How to Choose the Right One for Your SaaS?

Userpilot

TL;DR Customer success models are frameworks that help organizations ensure that customers can use their products effectively to realize their goals. A low-touch model relies on automation and self-service resources to onboard and support customers with little direct CSM involvement. Let’s get right into it!

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Goals vs objectives and why you got it wrong

The Product Coalition

Goals and objectives are different concepts, but they work in harmony to help you achieve the desired results and maximize your team’s productivity. To make goals actionable, they need to be broken down into objectives and KPIs (key performance indicators). What’s the key performance indicator (KPI) that you’re going to track?

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Your Audience’s Real Roadmap Questions

Mironov Consulting

I get pulled into lots of discussions among product managers about the best ways to represent (and then present and present and present) roadmaps or backlogs, especially to internal sales/marketing/support audiences. Each functional group has its own product priorities, so each wants a different roadmap. More here.) Just sign here.”)

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Sparking conversations: How every team can benefit from conversational support

Intercom, Inc.

With the addition of custom chatbots and automation to make your support workflow even more efficient and productive, conversational support allows you to supercharge your support and find the perfect balance between team efficiency and a great customer experience. Teams that benefit: Sales, marketing, customer success.