Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing. This is more of a nascent discipline.".

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing. This is more of a nascent discipline.".

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Userpilot

JANUARY 22, 2024

What are the most common customer success models? What factors should you consider when choosing one for your SaaS business to provide the best assistance to your customer ? TL;DR Customer success models are frameworks that help organizations ensure that customers can use their products effectively to realize their goals.

Analytic Tools 103

Analytic Tools Feedback Software User Testing Customer Feedback 103

Userpilot

AUGUST 31, 2023

What is customer acquisition for SaaS, and how can you leverage it to drive sustainable growth ? The purpose of customer acquisition is to expand and make more revenue. Customer acquisition funnel stages in SaaS are Awareness, Consideration, Evaluation, Conversion. What is customer acquisition?

Research Software 110

Research Software Feedback Software Analytic Tools User Testing 110

Userpilot

AUGUST 18, 2024

Key highlights include: Selecting the ideal customer profile (ICP). Deciding on pricing and positioning. A GTM strategy offers several benefits, including clear positioning , targeted marketing, and efficient resource allocation. You must ensure that they address user needs and pain points. Register now.

Feedback Software 105

Feedback Software Research Software User Testing Product Research 105

Intercom, Inc.

NOVEMBER 24, 2020

Chris Jewitt is a Customer Success Manager at Klaus , the conversation review tool designed to help modern support teams measure and maintain the quality and consistency of their customer conversations. Reframing customer support. Setting customers up for success.

Feedback Software 118

Feedback Software Customer Experience User Testing Technical Review 118

Userpilot

FEBRUARY 25, 2021

Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates. Outbound vs. Inbound. The plays the current Director of SEO at Shopify has used in the last 10 years to help companies acquire +100M users.

Research Software 89

Research Software User Testing Outbound Marketing 89

Userpilot

NOVEMBER 2, 2023

In contrast, the product-led growth model leverages inherent product virality and its value to drive customer acquisitions and retention. Content marketing is an effective way to increase brand awareness and educate customers on how to use the product for their use cases. This means not only more users but also the right ones.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Userpilot

OCTOBER 25, 2022

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Market research, differentiation, and positioning are necessary to prepare for the product launch. Measuring user sentiment with NPS surveys is easy.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

UX Studio: Product Management

JULY 29, 2021

Especially as you progress towards more influential positions. You can’t just expect other managers and executives to understand why user research is so important and how it can be a profitable investment. . This traffic converts into first-time users or customers. It’s that simple. Revenue is the goal. Conclusions.

Research Software 110

Research Software User Testing Product Research UX 110

Userpilot

MARCH 23, 2023

The SaaS world is filled with product growth analytics and metrics that span the entire customer lifecycle. Closed-loop marketing can lower your customer acquisition cost, improve the user experience, increase conversion rates , and shorten the sales cycle. Lead becomes a customer, and the original source is credited.

Analytic Tools 98

Analytic Tools Data Visualization Customer Experience Reporting Tools 98

Userpilot

JANUARY 26, 2024

TL;DR Product-led growth (PLG) is a go-to-market strategy where the product is the main driver of customer acquisition , adoption, and account expansion. Offer a free plan or trial to ensure a constant flow of customers and allow them to experience the product value. Both free and paid users need on-demand access to support.

Analytic Tools 103

Analytic Tools Feedback Software Data Visualization User Testing 103

Intercom, Inc.

NOVEMBER 17, 2022

She had a deep understanding of their processes and pain points and knew how to build software that would help them thrive. I understood their pain points and processes, and I felt I had a skill set that would enable me to build software for sales teams that would help them thrive” Liam: I love that.

User Friction 118

User Friction Customer Experience Weak Development Team Travel 118

ProductPlan

MARCH 7, 2019

A compelling roadmap can inspire the company and set a positive tone for the future. And when shown to customers, a roadmap can either help close a deal by painting a bold vision of the future, or leave your audience unimpressed. “Roadmaps are a point-in-time capture of the current plan,” says Rich Mironov.

Roadmap 84

Roadmap Technical Review Development Team Review Presentation 84

Userpilot

FEBRUARY 4, 2022

We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product. Nurturing new customers is the best way to reduce churn and increase expansion revenue.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Gainsight

DECEMBER 23, 2019

At Pulse 2016, SaaStr’s Customer Success for Start-ups track was one of the most popular series of sessions in the entire conference. Just in brief, how big should you scale your Customer Success team? CS: So April is a veteran in the customer success space and has over 10 years of experience in SaaS companies.

Customer Experience 52

Customer Experience Onboarding KPIs User Friction Data Visualization 52

Intercom, Inc.

AUGUST 16, 2022

Support teams are facing a critical juncture: business costs and customer expectations continue to grow while resources like headcount and budget are decreasing. Supporting your customers in the context of what they are doing, in their moment of need, is the fresh approach that businesses require for modernized customer service.

Data Visualization 118

Data Visualization Customer Experience User Friction Customer Communications 118