Intercom, Inc.

MARCH 28, 2022

When a prospect is intrigued by your outbound marketing and reaches out to your support team to ask a question, is that a marketing, sales, or support issue? Technology capabilities were one of the key factors of business success during the height of the COVID-19 pandemic”. The answer is yes – it’s both.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

UX Studio: Product Management

JULY 29, 2021

Knowing how to sell UX research is an important part of every UX researcher’s toolkit. I didn’t get into research to end up doing sales,” might you say. First, we’ll start by seeing how knowing how to sell research will help you in your UX journey. Sometimes you’ll even be the only researcher in the team.

Research Software 110

Research Software User Testing Product Research UX 110

Intercom, Inc.

SEPTEMBER 22, 2020

Old communication tools, like email and forms, simply don’t match the ways modern customers want to talk, connect, and receive help. At the time, the advent of modern technology, like caller ID, spam protection software, and ad blockers, offered a way to finally dodge brands’ non-relenting bids for attention.

Inbound 211

Inbound Outbound Reporting Tools Customer Experience 211

Userpilot

APRIL 8, 2022

Joanna founded and ran the Kolko PR agency from 2010 to 2016 where she noticed there was a need to automate the PR processes and there was no tool on the market to make that possible. During that time, she noticed there was a huge need to automate the PR processes and there was no tool on the market to make that possible.

User Testing 95

User Testing Feedback Software Research Software Product Marketing 95

The Product Coalition

APRIL 26, 2021

JTBD is a great tool for understanding what you can do for your customer and helping you develop a product (or feature set) around that. Let’s say you’re developing a tool for people in a team to chat with each other about work (think Slack or Microsoft Teams). You can quite easily visualise this group and target them.

Marketing 89

Marketing Strategy Outbound User Testing 89

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. Goals are important aspects of the product strategy.

Product Research 90

Product Research User Testing Customer Feedback Research Software 90

Bain Public

JANUARY 24, 2022

Second, to assist and work in collaboration with the rest of the Product Management team and third, to work in collaboration with our outbound communication team – which includes social media and a team of content creators. seeks to provide a platform for the acquisition of Artificial Intelligence ("AI") entities in North America.

UX 52

UX Research Software Artificial Inteligence Outbound 52

Bain Public

JANUARY 24, 2022

Second, to assist and work in collaboration with the rest of the Product Management team and third, to work in collaboration with our outbound communication team – which includes social media and a team of content creators. seeks to provide a platform for the acquisition of Artificial Intelligence ("AI") entities in North America.

UX 52

UX Research Software Artificial Inteligence Outbound 52

ProductPlan

MARCH 17, 2020

How can you take responsibility for the vision and shape the future of your product when you don’t control strategy at the corporate level?”. Developing a Product Strategy. Before we go any further discussing the activities of a strategic product manager, let’s review the key parts of developing and implementing a product strategy.

Outbound 74

Outbound Product Management Product Manager Inbound 74

B2B Product Management

DECEMBER 6, 2016

As you can see in the picture, these categories are inbound and outbound Product Management. This division between inbound and outbound PM duties is much more pronounced at larger companies. If you are an inbound PM, you might want to take steps to get into an outbound PM role. This is not contradictory but rather complimentary.

Analytic Tools 45

Analytic Tools Outbound Inbound Research Software 45

Pragmatic Marketing

DECEMBER 20, 2019

Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history. There is so much more to the commercialization of product strategy, which is how I would define product marketing in a nutshell.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Sprout Social , which develops social media management, advocacy and analytics software for businesses, has mushroomed to 500 employees in its short, nine-year history. There is so much more to the commercialization of product strategy, which is how I would define product marketing in a nutshell.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Userpilot

AUGUST 31, 2023

What is customer acquisition for SaaS, and how can you leverage it to drive sustainable growth ? Customer acquisition marketing refers to the subset of strategies and activities within customer acquisition that focus on marketing techniques to attract and convert potential customers. What is the purpose of customer acquisition in SaaS?

Research Software 94

Research Software Feedback Software Analytic Tools User Testing 94

Gainsight

JANUARY 18, 2021

They are trying to help businesses, no matter the industry, embrace the subscription economy and win it by providing cloud-based software solutions, especially for billing and revenue recognition. He believes his job entails everything outbound through product marketing into the field organization. That’s interesting.

Technical Review 52

Technical Review Research Software User Testing Product Research 52

nulab

MAY 10, 2019

To improve your competitive advantage, you first need to decide which of the following two leadership strategies your business will follow. Organizations that operate a cost leadership strategy are extremely efficient. Outbound Logistics. Technology Development. Cost leadership. Differentiation. Inbound Logistics.

Research Software 47

Research Software Differentiation Airlines Outbound 47

Intercom, Inc.

NOVEMBER 28, 2018

But figuring out which sales tools you should buy and invest in – let alone what each tool even does – can be a daunting task. This is especially true when you consider the seemingly endless list of sales tools to choose from. Before we begin: how to choose your sales tools. Better tools, not more tools.

Data Visualization 192

Data Visualization Analytic Tools Research Software Feedback Software 192

Gainsight

OCTOBER 23, 2019

Inbound marketing was the concept upon which we founded HubSpot: that outbound, interruption-based marketing was going extinct, and instead of interrupting people to get their attention, you needed to start attracting an engaged audience to grow bigger and better. Guide customers with proactive solutions that scale their success.

Inbound 55

Inbound User Testing Customer Experience Customer Feedback 55

ProductBoard

NOVEMBER 15, 2017

productboard , the all-in-one product management solution, launched today on Product Hunt the Portal , an all-new interface that bridges the divide between the product teams and marketplace. With the Portal, productboard overcomes limitations of all previous roadmapping and feature voting solutions.

Customer Feedback 45

Customer Feedback User Testing Weak Development Team Feedback Software 45

Intercom, Inc.

JUNE 22, 2022

That’s why we’ve released Intercom SMS, a true two-way SMS solution that facilitates real conversations between businesses and their customers – building relationships and bringing engagement to the next level. Single platform offers a seamless customer experience. Targeted and personalized outbound messaging.

Reporting Tools 211

Reporting Tools Analytic Tools Research Software Feedback Software 211

Userpilot

AUGUST 23, 2023

Having a clear idea of how your solution adds value to your customers’ lives is the only way you’ll be able to clearly communicate the core benefits and get your value proposition across. The SaaS value chain is unique in that customers receive value from the product over a long period of time rather than a single interaction.

User Testing 93

User Testing Customer Feedback Feedback Software User Friction 93

Intercom, Inc.

DECEMBER 3, 2020

In the first podcast, I chatted with some of our teams from research, engineering, and product management, who translated your feedback into the features and products we built. I’m a product marketer here at Intercom, and I was responsible for our go-to-market strategy and bringing Series to market during the year.

User Testing 152

User Testing Feedback Software Data Visualization Research Software 152

Intercom, Inc.

APRIL 4, 2019

The fastest growing software companies in recent years all have something in common – they started with little to no sales team. It’s become apparent that for hypergrowth SaaS startups today, there are two distinct phases. Using data to drive outbound sales. Yes, Dropbox started off with no traditional sales team. Not likely.

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

Intercom, Inc.

JUNE 8, 2021

The pandemic has transformed the way we do business and build relationships with customers – highlighting the need for digital-first solutions and personalized, conversational messaging. We commissioned Forrester Consulting , an independent research firm, to learn more about how conversational support is changing the industry.

Reporting Tools 222

Reporting Tools Technical Review Data Visualization Research Software 222

Intercom, Inc.

JULY 9, 2020

And I’m a writer of a newsletter called Tech Bound, in which I hone in on marketing strategies and customer acquisition. I’d love to dive into what those strategies were like, especially first at Atlassian, particularly because they had no sales team. Atlassian does not have an outbound sales team.

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199

Mironov Consulting

FEBRUARY 6, 2020

A music streaming service needs different health indicators than an aircraft manufacturer or online ad marketplace or security software vendor or dating app. Let’s switch out of ERP systems and become currency traders.” BigCorp has $2M set aside for Blockchain research. But metrics aren’t generic. Grass is greener. “We

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Intercom, Inc.

JULY 19, 2021

And for your support team, using the right conversational support tool and framework allows them to maximize their resources, so they can focus on solving complex queries and building long-term customer relationships. Teams that benefit: Product, research and development, product education, customer success, sales, marketing.

Weak Development Team 129

Weak Development Team Reporting Tools Research Software Feedback Software 129

Intercom, Inc.

NOVEMBER 5, 2019

You’ll hear from: Dialpad’s Chief Strategy Officer, Dan O’Connell, and Sherlock’s CEO, Derek Skaletsky, on speeding up and slowing down deals to deliver value to your buyers and your business. Speed is our solution to hitting ambitious targets and increasing our efficiency. Dave: Awesome. Derek: That’s interesting.

Research Software 139

Research Software User Testing Analytic Tools Reporting Tools 139

Business of Software Conference

MAY 21, 2020

Alex Yang: The company where we work builds technology to fight global poverty. Our current product is a biometric fingerprint scanner paired with an Android app. What we’ll do is we’ll start off with a high level strategy in terms of growing our team and give some insight into our candidate value proposition.

Technical Review 52

Technical Review Feedback Software Software Review Analytic Tools 52

The Product Coalition

MARCH 23, 2018

Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. Inbound marketing is a tool mostly purposed in driving new acquisitions. Delight over time.”

Inbound 60

Inbound Marketing Outbound Customer Experience 60

Userpilot

FEBRUARY 25, 2021

That is why we asked some of the best SaaS marketing practitioners for their best plays with the highest win percentage. In this SaaS marketing playbook, we have compiled the hottest trends in growth marketing as told by real people on the field. SaaS Marketing Playbook Table of Contents. SEO for SaaS Marketing.

Research Software 67

Research Software User Testing Outbound Marketing 67

Userpilot

JUNE 19, 2023

There’s no magic number when it comes to conversions, but knowing B2B SaaS funnel conversion benchmarks can benefit any SaaS product manager. In this article, we will discuss the most common B2B SaaS conversion rate metrics and their benchmarks. Education-related SaaS platforms come second with 7.5%

Research Software 96

Research Software Analytic Tools B2B Reporting Tools 96

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. You hear many people chanting the same things about how this one specific tactic gave them +1000% in ROI, and then you look at your own strategy and wonder why it’s all crickets. What do SaaS Companies spend on B2B Marketing? Creating A B2B SaaS Marketing Plan.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Userpilot

AUGUST 7, 2019

Customer Success is the sexy new topic in the SaaS & Software industry. That’s the reason why focusing your efforts on what happens after you make the deal is also an important part of every B2B SaaS company. Note: This article has embedded real-life examples, strategies, and cases from the author and her company, Growbots.

Feedback Software 50

Feedback Software Customer Experience User Testing Research Software 50

Intercom, Inc.

MARCH 17, 2022

He quickly realized that what drew him wasn’t necessarily the product org itself, but the systems surrounding it. Today, he’s an active voice within the product management community and a product evangelist at the product analytics platform Amplitude, and it fits him like a glove. Focus on the solution, not the problem.

Analytic Tools 151

Analytic Tools Research Software Data Visualization Customer Experience 151