Mind the Product

APRIL 10, 2020

Part of the role of a product manager is to discover and help build products that have a high market impact. But how many of us can say that we launched a product or service that created a step-change in our industry? Negative – where launches are so bad they get rolled back. These are very rare.

Framework 223

Framework Weak Development Team Customer Experience User Testing 223

ProductPlan

AUGUST 10, 2022

What is a Product Launch Manager? A product launch manager coordinates all efforts across the company related to releasing new products to the market. In the lead-up to a product launch, many teams—product management, sales, marketing, development, customer success, etc.—will

Product launches 59

Product launches User Testing Management Management 59

The Product Manager Coach Blog

MARCH 4, 2025

Building trust with stakeholders isnt just a nice-to-haveits essential to preventing failed product launches due to poor stakeholder management. Without trust, even the most well-thought-out product strategies can face pushback, leading to misalignment, delays, and increased risks. Speak their language.

Customer Feedback 69

Customer Feedback Weak Development Team User Testing Customer Experience 69

ProductPlan

APRIL 7, 2022

Executing a product launch is no easy feat, and it requires designing, building, and testing a product. The post-launch preferred state of being might be congratulatory drinks and cigars followed by sweatpants and lazy mornings. The launch can propel the product and business to even further heights.

Product launches 59

Product launches Data Visualization User Testing Customer Experience 59

Amplitude

JULY 29, 2020

When it comes to product strategy, there is so much conflicting advice that getting started can be confusing. Some companies’ strategies are so generic that they could mean anything, or nothing at all—as perfectly illustrated in this product strategy madlibs , which fills in the blanks with buzzwords and jargon and calls it a strategy.

Data Visualization 83

Data Visualization User Testing Product Strategy Analytic Tools 83

Intercom, Inc.

SEPTEMBER 1, 2021

More and more, I see startups hiring PMMs as their first marketer – understanding the value they bring when it comes to nailing your positioning and product-market fit from the start. When I joined Intercom five years ago, I was thrilled with how closely PMM partnered with the product and sales teams. product marketing team.

Marketing 138

Marketing Product Marketing User Friction Customer Experience 138

Userpilot

OCTOBER 25, 2022

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. What is product strategy?

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Department of Product

JULY 29, 2022

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning.

Positioning 52

Positioning Feedback Software Product Manager Product Management 52

Product Management University

OCTOBER 23, 2023

In most B2B organizations, it’s more the exception than the rule that customer success managers inherit accounts where they’re in a position to play offense because the customer is thrilled with your products. Let’s dream for just a minute. Economic buyers are thrilled with the partnership they’ve formed with your organization.

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

Userpilot

JUNE 30, 2024

Embarking on a career as a product launch manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful product launch manager. First of all, enroll in a product launch manager certification course.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. A go-to-market ( GTM ) strategy is a comprehensive plan detailing how you want to launch your product.

User Testing 98

User Testing Feedback Software Product Research Strategy 98

ProductPlan

MARCH 17, 2020

So, how does a product manager take ownership of more than just backlog management? How can you take responsibility for the vision and shape the future of your product when you don’t control strategy at the corporate level?”. Developing a Product Strategy. Product Vision. Product Strategy.

Outbound 99

Outbound Product Manager Product Management Customer Experience 99

Userpilot

SEPTEMBER 14, 2023

The role of the growth product manager focuses on identifying and maximizing product growth opportunities. The product launch manager collaborates with the marketing team to develop launch plans and oversees their implementation. Who is a product manager? Go-to-market strategy.

Research Software 105

Research Software Analytic Tools Feedback Software Product Research 105

The Product Coalition

FEBRUARY 5, 2021

Having vaguely connected this interest with the work of a product manager, she inquired with the career services team at Lighthouse Labs about open positions for a product manager at their partner companies. What she wanted was to be a product manager, but she was only able to find jobs in web development.

Technical Advisors 153

Technical Advisors Reporting Tools Product Manager Product Management 153

Userpilot

MAY 27, 2025

Those who are uncomfortable working in ambiguous, evolving environments or lack experience in data analysis and metric-driven product decisions. Requirements You have a strong track record of delivering impactful product launches and improvements.

Analytic Tools 52

Analytic Tools Research Software Feedback Software User Testing 52

Dear Strategy

OCTOBER 1, 2021

On this episode of Dear Strategy, we talk about the difference between a product strategy and a go-to-market plan, and why it’s important to have both of these key planning tools working together in harmony. If you’re interested in strategy training or coaching for your business, please visit us at Strategy Generation Company.

Differentiation 52

Differentiation Strategy Product Strategy Marketing 52

Userpilot

JULY 31, 2023

TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding. Who is a product marketing manager? A product marketing manager (PMM) is responsible for a product’s positioning, messaging, and branding.

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Userpilot

SEPTEMBER 14, 2023

Its main goal is to bring the product to the market and ensure it’s well-received by the target customers. The product marketing manager role involves conducting customer research, developing the GTM strategy , refining product positioning and messaging , managing product launches , and creating onboarding experiences.

Product Research 104

Product Research User Testing Research Software Feedback Software 104

Dear Strategy

OCTOBER 6, 2021

On this episode of Dear Strategy, we talk about the difference between a product strategy and a go-to-market plan, and why it’s important to have both of these key planning tools working together in harmony. First, a product strategy is NOT a product roadmap. It’s an important tool, but it is not a strategy.”

Differentiation 52

Differentiation Product Strategy Strategy Marketing 52

Userpilot

AUGUST 29, 2023

Even though both roles are responsible for ensuring that a product is successful, they do so in different ways. Product management is concentrated on creating value for users and managing the overall product strategy across the entire lifecycle. The product strategy should be based on the product vision.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

Product Management Unpacked

AUGUST 17, 2018

support product development. Ensure that product specifications are met, and delivered on time and on budget. Develop product-launch plans. In fact, a recent Pendo study revealed that 60 percent of product leaders actually come from a business background. Develop pricing models and facilitate pricing decisions.

User Testing 105

User Testing Product Research Research Software Reporting Tools 105

Lenny Rachitsky

AUGUST 11, 2024

a successful product launch) and then break down the inputs and processes that lead to that outcome. Encourage collaboration where each person’s strengths can compensate for others’ weaknesses. Reverse engineer your desired outcome: Identify what you want to achieve (e.g.

Analytic Tools 110

Analytic Tools Feedback Software Research Software User Testing 110

Userpilot

MARCH 8, 2022

How to create a scalable product organization. How product strategy uses a company's vision to fuel profitability. An iterative product framework for identifying and pursuing the right opportunities to create value. Melissa broke silence over the excessive focus on delivery in product teams.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Userpilot

AUGUST 21, 2023

Looking for the right answers can give you a deeper understanding of how well applicants understand the product management role and whether or not they’re the ideal fit for the position. There’s a big difference in the impact of a good product manager versus a great project manager. What is product vision?

User Testing 98

User Testing Research Software Feedback Software Product Research 98

Product Bookshelf

FEBRUARY 13, 2017

The breadth of knowledge you need to be an effective product manager is very complex. ” The book contains a lot of product strategy, positioning, and go to market content which is often missing in books that focus primarily on execution. The Whole Product. Positioning and Market segments.

Product Manager 81

Product Manager Product Management Management Management 81

Userpilot

JANUARY 14, 2024

In particular, we look at: What the product manager’s role involves Their main responsibilities Common product management positions Tips on how to advance your PM career Let’s dive in. They also manage the product launch and track product performance throughout its lifecycle.

Data Visualization 105

Data Visualization Analytic Tools Research Software Feedback Software 105

The Product Coalition

APRIL 24, 2023

But if the feedback is siloed, it’s harder to draw accurate and actionable insights to inform their product strategy. By addressing user experience feedback, product teams can minimize negative reviews, churn, and ultimately a failed product launch. That reduces risk.

Feedback Software 144

Feedback Software Analytic Tools User Testing Customer Feedback 144

ProductPlan

NOVEMBER 15, 2022

All product managers are tasked with setting their products’ long-term vision and strategy. They communicate this strategy to stakeholders, listen to and understand customers, align with business goals, and execute a successful product launch. What do product roadmaps do for product management?

Feedback Software 94

Feedback Software Analytic Tools Research Software User Testing 94

Userpilot

JULY 27, 2023

Product Manager : In charge of creating product strategy and overseeing the design process, among other things. UX Designer: Responsible for understanding the unique needs and requirements of SaaS users and designing the user interface and experience of SaaS products. Come up with product and new feature ideas.

Research Software 98

Research Software Feedback Software Analytic Tools Onboarding KPIs 98

Userpilot

DECEMBER 14, 2021

Launching on Product Hunt is a fantastic way to get the word about your new and revolutionary product to a larger community. Over many years, this platform has demonstrated that new product launches can accelerate and boost your growth like never before. So why do you need a solid launch strategy for Product Hunt?

Feedback Software 98

Feedback Software Research Software User Testing Product Research 98

Userpilot

NOVEMBER 14, 2022

Product planning is the iterative process that prepares every stage of the product development life cycle, from the initial idea through launch and further development. Product planning focuses on the customer and business outcomes that the product should achieve. What is NOT product planning.

Product Research 98

Product Research User Testing Onboarding KPIs Research Software 98

Userpilot

OCTOBER 21, 2022

Product managers carry out market research, lead product discovery , oversee the development teams as they are working on the solutions, and coordinate the product launch. 16 Product Management Best Practices. Product management is a role that’s responsible for the overall success of the product.

Feedback Software 75

Feedback Software Analytic Tools Research Software User Testing 75

The Product HQ

JUNE 10, 2024

Vice President of Product Vinay commented that the traditional path of a product manager is to raise the ranks internally: from associate product manager position to senior product manager then to director of product, then to VP of product. product positioning and product marketing plans.

Product Manager 52

Product Manager Product Management Technical Advisors Technical Review 52

The Product Coalition

FEBRUARY 5, 2019

He is also very interested in the future of automation for marketers and overall product practitioners. April Underwood is Chief Product Officer at Slack. Well, besides that, the podcast is the perfect place to hear the latest on product management theories and techniques. business analyses drawn from his extensive experiences.

Research Software 73

Research Software Analytic Tools User Testing Customer Experience 73

Userpilot

JULY 24, 2024

This guide will introduce you to the best resources available for associate product managers, providing you with a curated selection of valuable materials to enhance your skills and knowledge. An associate product manager focuses on understanding customer needs, analyzing market trends, and aiding in developing and improving product features.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Research Software 52

ProductPlan

MAY 2, 2022

Lastly, as more companies improve their products and services this way, businesses that become product-driven should be in the strongest position to survive in the short term and excel in the long term.”. The post What Is a Product Operating Model? appeared first on.

Customer Experience 52

Customer Experience Customer Feedback KPI Agile 52

PMLesson's Ace the PM Interview

MAY 4, 2022

If you have, you can thank an excellent Product Marketing Manager or PMM for their hard work. The purpose of a product marketing manager is to reduce the questions and concerns a customer has about a product. A PMM positions the product so that the targeted customer recognizes its value.

Product Marketing 52

Product Marketing Marketing Data Visualization Technical Review 52