Userpilot

AUGUST 5, 2024

The right product marketing messaging framework can dramatically change your product’s position in the market and your product management outcomes. Let’s explore: What a product messaging framework is. ” It positioned itself as a central hub for work activities.

Messaging 105

Messaging Framework Feedback Software Research Software 105

Product Management University

JANUARY 13, 2020

A lot of people think solutions marketing is just a fancy term for product marketing, especially since the term solution has been so overused. In a product marketing model, products are the star. In a solutions marketing model, the star is the buyer’s vision for success. What Is Solutions Marketing?

Product Marketing 130

Product Marketing Marketing User Friction Vision 130

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed.

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

Gocious Blog

APRIL 18, 2024

When it comes to leadership in the manufacturing world , product marketers and product managers are like two peas in a pod. Both positions require a thorough understanding of the product and their ideal customer's preferences and pain points.

Product Marketing 105

Product Marketing Marketing User Friction Management 105

The Product Guy

MAY 7, 2020

Hence it is critical that one is aware of the best practises of the role and develops his own philosophy which results into maximum positive leverage for the organization. As I strive towards becoming a product leader, I wanted to understand the best practises in product management and in the process develop my own product philosophy. .

Technical Review 398

Technical Review Product Management Product Manager Research Software 398

Arkenea

FEBRUARY 23, 2025

This is a problem I see not just with tech entrepreneurs but also on a regular basis with product managers at the B2B companies we work with at SiriusDecisions. If I had to make a blanket statement, it’s that most founders and product managers don’t listen enough to customers or iterate enough based on customer feedback.

User Testing 98

User Testing Feedback Software Research Software Customer Feedback 98

Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. In this article, we dive deep into what a product marketing framework is and explore its essential components.

Feedback Software 105

Feedback Software Research Software Analytic Tools Product Research 105

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

Userpilot

JULY 29, 2024

Looking for the best product marketing campaigns to inspire your next project? We’ve curated 16 of the most innovative product campaigns from industry leaders like Userpilot, HubSpot, and Spotify, among others, that will spark your creativity and help you create campaigns that drive product growth.

Research Software 104

Research Software Feedback Software Product Marketing Reporting Tools 104

Userpilot

APRIL 16, 2025

When your company adopts multiple SaaS solutions to drive productivity, you unknowingly create a perfect storm for data fragmentation. Your customer information lives in Salesforce, while your support tickets are in Zendesk, your product usage data in Mixpanel, and your marketing campaigns in HubSpot. Sound familiar?

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Reporting Tools 105

Product Management University

SEPTEMBER 18, 2024

The Solutions Value Chain is a framework that helps you uncover real, strategic value for your customers—from the top of their organization all the way down to the people in the trenches doing the day-to-day work. Of course, every product company wants users to love their products—no surprise there.

Framework 130

Framework User Friction Customer Experience Product Research 130

The Product Coalition

DECEMBER 11, 2019

If you have that, it means you’ve managed to offer the market exactly what it needs or, in other words, achieved a product/market fit (PMF). What are the steps you need to take to identify your product/market fit? Let’s begin with the basics, and, first of all, understand the product/market fit definition.

User Testing 129

User Testing Data Visualization Product Marketing Product Research 129

Product Innovation Educators

SEPTEMBER 2, 2024

Chip emphasizes that product managers should see market research as an ongoing process and provides practical tips for doing effective research. Introduction In the world of product management and innovation, market research is like a compass. This information is gold for creating successful new products.

User Testing 280

User Testing Product Research Market Research Research Software 280

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. And so – the purchasing decisions are now made by the end-user – not execs.

Feedback Software 108

Feedback Software Research Software Product Marketing Marketing 108

Userpilot

DECEMBER 17, 2021

Product marketing vs marketing? You see a lot of SaaS companies hiring for product marketing roles and it’s a bit confusing. Is there even any difference between product marketers and your regular marketer? There’s a difference between product marketing and traditional marketing.

Feedback Software 105

Feedback Software Research Software Product Marketing Marketing 105

Userpilot

SEPTEMBER 2, 2024

Now, imagine applying this level of understanding and customization to your marketing strategy. A customer-led marketing strategy is about transforming your approach to reflect the same level of personalization. It helps build customer retention and brand loyalty. What is customer-led growth?

User Testing 111

User Testing Customer Feedback Customer Experience User Friction 111

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies. Definitely not!

Product Marketing 98

Product Marketing Marketing Research Software Feedback Software 98

Usersnap

FEBRUARY 24, 2025

The key isnt just understanding users but unlocking insights that lead to solutions they cant live without. Product discovery is critical in identifying workflows, pain points, and user goals that shape successful products. Falling victim to confirmation bias: Assuming solutions fit users create blind spots.

Product Research 52

Product Research User Testing Customer Feedback Customer Experience 52

Userpilot

JULY 9, 2024

What is a customer experience management strategy? We also share best practices for product teams seeking to optimize their strategies and enhance customer engagement throughout their journey with the product. Implement tactics to enhance customer experiences at various touchpoints. Why is it important?

Customer Experience 111

Customer Experience User Testing Research Software Analytic Tools 111

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Userpilot

JULY 15, 2021

Despite its growing popularity, many people are still unfamiliar with SaaS product marketing. A common question is: what is SaaS product marketing? And how is it different from traditional marketing? In this post, I will give you an overview of what SaaS product marketing is and what it entails.

Research Software 98

Research Software Onboarding KPIs Product Marketing Definition 98

Userpilot

AUGUST 15, 2022

Micro goals vs macro goals in product marketing: Have you ever wondered what the difference is and how can you use both to achieve customer success and product growth ? As a product marketing manager, you need to set goals that would guide and motivate you and your team members.

Product Marketing 98

Product Marketing Feedback Software Marketing User Testing 98

Userpilot

JULY 29, 2019

When I started my first business 6 years ago (which has miraculously survived until this day) I didn’t even have a clue what “market or product positioning or product positioning strategies” were. Not because of the product itself – but how it was positioned on the market.

Feedback Software 104

Feedback Software Positioning Reporting Tools Strategy 104

Userpilot

SEPTEMBER 9, 2024

Looking for real-life customer-led marketing examples that worked to get inspiration for your own campaigns? For each example, we’ll explore why it works and lessons that can help improve your marketing strategy. For each example, we’ll explore why it works and lessons that can help improve your marketing strategy.

Customer Feedback 111

Customer Feedback Customer Experience Data Visualization Analytic Tools 111

Userpilot

SEPTEMBER 4, 2023

Customer segments enable you to find/understand your target audience and boost engagement, making them an important marketing tool. And while each segmentation method has advantages, psychographic segmentation can truly turn your product into a growth engine. What is psychographic segmentation?

Product Research 104

Product Research Data Visualization User Testing Research Software 104

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. And so – the purchasing decisions are now made by the end-user – not execs.

Feedback Software 89

Feedback Software Research Software Product Marketing Marketing 89

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? What is product marketing? Let’s dig in!

Feedback Software 98

Feedback Software Research Software Product Research User Testing 98

The Product Coalition

OCTOBER 12, 2020

In the end, a pre-product-market fit startup’s only job is to find product-market fit (PMF), and therefore to explore different solutions as smartly and efficiently as possible. Having a solution that doesn’t address a problem that is a big enough pain point will never become a must-have.

Startups 178

Startups Analytic Tools User Testing User Friction 178

Userpilot

AUGUST 10, 2023

In a dynamic and fast-evolving world, understanding where you can leverage automation is important: behavioral marketing automation is quickly becoming a valuable skill for product marketing professionals. There are many ways to introduce behavior-based marketing automation in your product.

Analytic Tools 98

Analytic Tools Marketing Feedback Software Product Marketing 98

Userpilot

SEPTEMBER 1, 2021

Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? There are some best practices you need to follow when it comes to a SaaS marketing strategy that works – it's not enough to simply copy-paste what other SaaS companies are doing. What is SaaS product marketing?

Feedback Software 98

Feedback Software Research Software User Testing Customer Feedback 98

The Product Coalition

OCTOBER 25, 2021

CEOs of Product companies, though they might never have climbed the Product Management corporate ladder before, can be considered Product Leaders for their impact on the Product world. Note: These don’t just apply to vanilla Product Management. First of all, an all-star Product Leader has empathy for the customer.

Leadership 196

Leadership User Friction Product Research Customer Experience 196

Product Talk

MARCH 3, 2021

Customer journey maps, story mapping, impact mapping—there are lots of ways to externalize your thinking. Principle 1: Encourage Teams to Discover Opportunities through Continuous Customer Touch Points. Discovering opportunities through continuous customer touch points is one of the guiding principles of continuous discovery.

Product Research 225

Product Research User Testing User Friction Research Software 225

Userpilot

AUGUST 29, 2022

Why are marketing data insights critical when making strategic business decisions? With marketing insights, product marketing teams can locate marketing channels that bring the most valuable customers. Product managers can use marketing data to improve customer experience.

Data Visualization 98

Data Visualization Customer Feedback Customer Experience User Testing 98

Userpilot

JULY 5, 2023

Wondering how to improve customer satisfaction scores and foster long-term success for your SaaS business? Customer satisfaction has become critical for any SaaS business as customers have increasingly competitive options. A good customer satisfaction level ensures great product engagement to retain customers longer.

Customer Satisfaction 98

Customer Satisfaction User Testing Customer Experience Data Visualization 98

Pragmatic Marketing

DECEMBER 16, 2019

Enter Christy Hecht’s real-world description of interconnected skills—three soft and six hard—for PMMs in an AMA via Sharebird , the place to see how people at top companies do product marketing. “There are nine skills that are the most important for a product marketer to have,” Hecht said.

Product Marketing 91

Product Marketing Marketing Feedback Software User Friction 91

Userpilot

MARCH 21, 2024

How do you even know if you have no clue what your ideal customer looks like? That’s why you need a customer profile template. Read on to find out the different types that make a customer profile, how you can create a customer profile template in 5 steps, and some customer profile examples.

Data Visualization 105

Data Visualization User Testing Customer Experience Customer Feedback 105

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. What does a software marketing strategy for SaaS looks like? You might be wondering, how to compete.

Feedback Software 98

Feedback Software Analytic Tools Research Software Software Review 98