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Listen to the audio version of this article: [link] A ProductStrategy System The productstrategy system in Figure 1 consists of four main parts: people, processes, principles, and tools. Having said this, the system in Figure 1 captures the specific productstrategy approach Ive created. [1]
Second, it wasnt clear to me if and to what extent the roadmap elements were guided by an overall productstrategy. This is necessary, though, to ensure that the roadmap is aligned with the strategy and that user needs and business goals are translated into more specific outcomes. [6] Otherwise, you risk being tool-led.
Listen to the audio version of this article: [link] Confusing Vision with Strategy For a product vision to be effective, it is best captured by a simple, easy-to-understand statement or slogan. For example, the vision for a presentation tool like Microsoft PowerPoint or Google Slides might be “inform and inspire people.”
Making Better Launch Decisions James points out common decision-making problems in product launches. He describes what he calls the “Your PowerPoint is better than mine, but you’re wrong” syndrome – where strong presentation skills can override better strategic choices.
Ideation, discovery, research, and analysis all inform the development of a productstrategy that evolves iteratively as the product team learns more about customers, their problems, and potential solutions. However, effective communication of productstrategy often presents challenges for product leaders.
The longer-term growth potential of core products, however, is low, and so is the amount of risk and uncertainty present. If you think of the product life cycle and its stages, then core innovations typically correspond to mature products. Adjacent Innovations Things are different when it comes to adjacent products.
B2C) Align roadmap structure with development methodology Balance customer needs with development capabilities Maintain appropriate levels of flexibility based on market type Understanding these contextual factors helps product managers create more effective roadmaps that better serve both their organization and their customers.
Here’s my approach when working with companies in this situation: Document what you’ve learned from conversations and observed from previous prioritization decisions in a strategy memo format. Present this information in an easy-to-digest format. Want to get better at ProductStrategy? Look for patterns: What gets funded?
For instance, if you’re asked to prioritize a feature that isn’t solving a customer problem, present research showing how the feature would impact user experience or how alternative features better serve your market. By aligning on shared business objectives, you can guide teams toward decisions that benefit the broader productstrategy.
Speaker: Johanna Rothman - Management Consultant, Rothman Consulting Group
That means product leaders need to integrate experiments and options into their roadmaps. In this presentation, Johanna Rothman will explain: How to limit the duration of a roadmap and show possible options. While customers aren’t fickle, they often do not know what they want until you give them something to try.
I worked closely with a seasoned board member to trace this back to a lack of productstrategy—both articulated and aligned. With her help, I wrote the first strategy document for Headspace, which eventually led to the complete reimagination of Headspace , maximizing growth for our guided mindfulness product and adjacent spaces.
In this episode of How I PM, Michael Ionita, CEO of LFG Solutions and YouTuber, shares practical ways to test your product ideas before writing any real code. Michael’s Four Keys to Testing Before You Build: Run Painted Door Experiments Present a clickable version of a future feature. If users engage, follow up with questions.
Recommended Templates ProductStrategy & Roadmap Review : Uncover your biggest alignment gaps. Handling Tensions & Growth Q : We had a new product built in silos, zero product engagement. Host a stakeholder alignment session, present 34 business outcomes, and show how each stakeholders ask ties in.
From Convincing to Collaborating The shift from convincing to collaborating represents a fundamental change in how product managers approach their role. Instead of preparing perfect presentations for the boardroom, successful product managers: 1. Incorporate diverse viewpoints into productstrategy 4.
Speaker: Sandhya Hegde, Director of Product, Amplitude
Whether you are building new features, trying to improve customer experience or battling poor retention - user behavior forms the foundation of your productstrategy. Present and drive productstrategy based on evidence. Create frameworks to analyze user behavior. March 20 2018, 11 AM PST, 2 PM EST, 7 PM GMT
It is bounded, but it is present. Once that awareness is present, the customer shifts into shopping and buying a solution. Cognitively, these are different – think of it as choosing among multiple products, then purchasing one of those products. Even within this mandate to consolidate the process, there is agency.
Focus on understanding problems before presenting solutions. Gathering insights about target users through user research, such as surveys and interviews, is essential to tailor products effectively and enhance user satisfaction. Streamlining these areas creates products that simplify choices and meet user needs more effectively.
Building trust with stakeholders isnt just a nice-to-haveits essential to preventing failed product launches due to poor stakeholder management. Without trust, even the most well-thought-out productstrategies can face pushback, leading to misalignment, delays, and increased risks.
Turning Strategy Into Outcomes: Influencing Stakeholders To Achieve Alignment By Erica Wass At a Glance This blog outlines how successful productstrategy depends on aligning cross-functional stakeholders, not just building a strong plan. In product management, strategy alone isn’t enough.
Speaker: Shyvee Shi - Product Lead and Learning Instructor at LinkedIn
In the rapidly evolving landscape of artificial intelligence, Generative AI products stand at the cutting edge. These products, with their unique capabilities, bring fresh opportunities and challenges that demand a fresh approach to product management.
It bridges the gap between observation and action, transforming scattered (and messy) information into clear, prioritised insights that can drive productstrategy. While the output often benefits from human review, if AI could handle at least the 50–60% of repetitive work , it presents a time-saving scenario for teams.
Candidates lacking experience in retention, especially in the field of onboarding, or without a strong background in customer success-driven productstrategies. Professional interests Prarthana is passionate about building intuitive, data-driven SaaS products and communication platforms. How can Sanjeet benefit your company?
To prepare for the project deep dive, decide which previous ML project you want to present and discuss. Prepare for this round by practicing with a friend ahead of time or by getting expert coaching on your presentation. Explain your decision-making process, any challenges you faced, and how you addressed them.
Customer centricity: to make reasonable product recommendations and have the customer at the center of decisions. Exec comms: can work autonomously with senior leaders to present recommendations and facilitate highest highest-level decisions. He translates user feedback and market trends into data-driven productstrategies.
While GenAI presents clear benefits for data analysis and document processing, its unpredictable nature requires strict guardrails. According to a McKinsey report, 44% of organizations have experienced negative consequences from using AI , with inaccuracies and lack of explainibility being significant challenges.
A/B testing) Product sense and business metrics Communication and stakeholder management Less emphasis on advanced ML algorithms ⚙️ Common job titles: Data Scientist, Product Analyst, Business Data Scientist Full Stack Data Scientist These roles require strong ML chops and a solid business and productstrategy.
Traditionally, strategy and execution are often viewed as separate, sequential pieces of work that are carried out by different people. For example, a product manager might determine the productstrategy and one or more development teams might be tasked with executing it. I call these outcomes product goals.
I became a product manager because I wanted to take a more strategic role at my company. First, I did not know how to frame, develop and presentproductstrategy in a systematic way, and second, as a startup, my company has not historically had a good track record of strategy being developed outside of senior management (read: founder).
Listen to the audio version of this article: [link] ProductStrategy Discovery Explained What is productstrategy discovery? More precisely, it is the process of developing a productstrategy whose implementation will likely create the desired value and impact.
A four-layer framework to create a winning productstrategy Today we are talking about creating productstrategy. Bob is the author of the book Creative Strategy Generation. I first heard of Bob when he was the president of Sequent Learning, the product management training company. Our guest is Bob Caporale.
Keep the other groups in Figure 1 informed about changes in the productstrategy and product roadmap , for example, by inviting subjects to bigger review/demo sessions and having one-on-ones with context setters. A better way is to co-create the productstrategy and roadmap with the key stakeholders.
Hold Regular ProductStrategy Reviews. A productstrategy , like any other plan, is subject to change. How changeable your strategy is, depends on your product’s life cycle stage. As long as your product hasn’t reached product-market fit, the strategy is usually volatile.
Product teams must understand not just the immediate impact of a new feature but also how it will evolve within a dynamic market over months or years. How Thinking Bigger Elevates Your ProductStrategy By applying systems thinking, product managers can craft more resilient and long-term strategies.
Silencing Doubts During ProductStrategy As a seasoned product manager, I have experienced this struggle many times. In fact, the most important lesson I learned when preparing for productstrategy initiation (or any significant work) is the importance of getting into the right mindset. It was truly eye-opening!
How I came to realize productstrategy doesn’t exist in isolation “Two roads diverged in a wood and I?—?I So what exactly is productstrategy? Why is it important if I have a solid product management team?” How I defined productstrategy would define my professional career. your launch event.
Initially, the project was presented to me as something to “increase the number of people who apply to, and join the university” While these numbers may be useful to measure, they’re also vanity metrics, much like website visitors for an e-commerce website. Download the Product Funnel template. Want to give it a try?
The Critical Role of ProductStrategy When Money Is Scarce (Part 1 — Seed) A good productstrategy is something every company needs. Here is how a productstrategy can help you create business results, even when the market is not in your favor. Productstrategy is such a vague term for most people.
In this series, I look at what I wish I had known when I started as Head of Product… Summary Understanding strategy allows you to effectively delegate, motivate and align so you can move from a nice boss to an effective leader. There’s no separate ‘productstrategy’ from company strategy?—?strategy
Listen to the audio version of this article: [link] ProductStrategy and Change Strategy means different things to different people, so let me briefly share my definition. A productstrategy describes the approach chosen to make a product successful. Eisenhower, we could say, “Strategy is worthless.
But this taught me an important lesson: There is no point in worrying about the product details if a sound productstrategy is missing. As helpful as a productstrategy is, it’s not enough. 1] While I hope that this makes sense to you, I find that in practice, the different strategies are sometimes confused.
For example, a productstrategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess productstrategy and adjust if necessary.
Before co-founding Product Growth Leaders, his product management consulting company, he was a Pragmatic Marketing lead instructor for over 15 years. Now he empowers product teams with training and coaching that remove the chaos from productstrategy and planning. Have the “how do we do things here?”
I joined a growing user experience agency called Motivate Design, without having any real knowledge about UX and its function within productstrategy. And I caught what some might say was the product bug! I signed up to be a mentee for the third session of The Product Mentor to learn how to break into the space even more.
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