article thumbnail

The Product Strategy Cycle

Roman Pichler

I view the roadmap as a product plan that describes how you intend to implement the strategy and which specific benefits or outcomes the product should provide over the next, say, 12 months, based on the needs and business goals stated in the product strategy. I call these outcomes product goals.

article thumbnail

How WellNest Rebooted Product Strategy (eBook Preview)

Productside

BuildNest is a comprehensive wellness platform that offers physical, mental, and financial wellbeing tools to employees, while giving employers and healthcare providers a HIPAA-compliant, 360-degree view of health trends across large populations. Create Now comes the shift from insight to action. The result?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

July’s Top Customer Experience Trends and Product Management News

Alchemer Mobile

Twice a month, Apptentive sends out a newsletter highlighting some of the biggest news stories related to customer experience trends, VOC, mobile marketing, app development, and product management. We also reveal the most dangerous mistake companies can make when it comes to product management. via Apptentive].

article thumbnail

Succeeding with Product Delivery and Scrum: 10 Tips for Product People

Roman Pichler

This includes interviewing and observing users, using key performance indicators (KPIs) to track the value of the current product version, keeping an eye on the competition, and monitoring market trends. [2] It therefore offers only limited support for product people. It makes it hard to successfully deliver a product.

article thumbnail

Why Product Owners Need Effective Scrum Masters?

Roman Pichler

The individual is not a product backlog manager or a user story writer. The same is true for setting product goals. An effective Scrum Master will remind you to select product goals, but the individual won’t do it for you. You should therefore not expect that your Scrum Master refines the backlog for you.

article thumbnail

Introducing: 2022 Mobile Customer Engagement Benchmark Report

Alchemer Mobile

Trends that will define the year in mobile—and beyond. Mobile consumer feedback changed product roadmaps, improved ROI, drove revenue, and got companies closer to achieving their overall business goals. There are three feedback-focused product goals winning mobile teams should prioritize in 2022: Focus on the first 30 days.

article thumbnail

10 Tips for Effective Product Management Meetings

Roman Pichler

Here are three meetings with sample input data: Product strategy workshop : product performance data ( KPIs ), competitive analysis, market trends, development progress, for example, in the form of a release burndown chart , and user feedback on recent product increments. Assess product strategy and adjust if necessary.