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How productmanagers can move from ideas to action Watch on YouTube TLDR In this episode, I speak with Atif Rafiq about how senior product leaders approach strategy development and execution. This method helps organizations find balance between rushing into solutions and getting stuck in endless discussions.
Their diverse background offers valuable lessons for productmanagers looking to improve their innovative thinking techniques. Throughout our conversation, we explore insights from their creative process that can be applied to product innovation and management.
Yet most productmanagers still rely on long documents, jargon-filled briefs, and clunky slide decks that dont land with the people who matter. Its a technique borrowed from the world of film and designbut it might just be the most underrated tool in a productmanagers toolbox. How: Whats your unique approach?
Their diverse background offers valuable lessons for productmanagers looking to improve their innovative thinking techniques. Throughout our conversation, we explore insights from their creative process that can be applied to product innovation and management.
Guest Post by: Merziyah Poonawala (Mentee, Session 9, The Product Mentor) [Paired with Mentor, Joni Hoadley]. What do you do when your team is working their socks off and yet they are getting little credit for the work being done, mainly because the team isn’t able to set concrete expectations with the stakeholder? THE CAUSE.
Productside | ProductManagement Courses & Training How WellNest Rebooted Product Strategy (eBook Preview) When productteams get stuck in backlog chaos, stakeholder noise, and reactive shipping, its not a process problem. Its a product strategy problem. Thats where the Productside Blueprint comes in.
Guest Post by: Eric Wang (Mentee, Session 8, The Product Mentor) [Paired with Mentor, Chris Butler]. The notion of a strategy in productmanagement seems like something that only high-level stakeholders at the executive level should care about. Journey Into the World of Strategy. Simple task, right? Pillars to a Proto-Strategy.
Guest Post by: Syed Abdullah (Mentee, Session 11, The Product Mentor) [Paired with Mentor, Bryan Postelnek]. I have worked on several products that were built with passion and vigor. At JCDecaux, I led the development of an information kiosk for airport passengers. The kiosks are deployed to many airports in the U.S.
What about stepping up to lead a team while a coworker is out on leave or joining a new team and having to earn their trust in less than a month? . Using existing behavioral and habit formation research, I developed and employed a simple and effective framework. Or work with a difficult person, period? Existing model.
A productmanager just stopped by the desk of the designer on a lazy Thursday afternoon. The manager used wide gestures to show where he wanted to move certain elements. The developers sitting nearby just watched the show for the first time, but after a while they stood up to join the party one by one.
Whether youre grappling with a delayed product launch or a strained relationship, the path forward begins by uncovering the deeper truths beneath the surface. Productmanagers live and breathe this approach, diving beyond symptoms to address root causes. Or consider a fitness goal.
Before the advent of agile frameworks like Scrum , a product person—the productmanager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.
Second, a learning roadmap allows you to leverage your product roadmapping skills and use them to create an actionable learning plan. For example, the guidelines I have developed for the GO product roadmap template directly apply to the roadmap in figure 1. If that’s the case, then don’t feel bad.
This is only natural: Through years of bad habits, many of us have shown engineers that we only value them for the code they can write. Ellen is the Senior Director of ProductManagement at Orion Labs , a B2B company that offers voice communication to teams in industries like hospitality, retail, transportation, logistics, and security.
It can also result in a large product backlog and high development cost: The greater the number of people who should benefit from your product is, the more diverse their needs are likely to be, and the more features are usually required to address them. Many Needs but No Compelling Reason for Using the Product.
Unfortunately, the research backs this up, with a staggering 90% of users reporting that they stopped using an app due to poor performance. Poor performance includes slow loading times, complex design, confusing navigation, and unresponsive features. To assign meaning to whether the numbers are good or bad, context is crucial.
The Product Backlog is Too Big. A few years ago, I was asked to help a healthcare company with their agile transition and its impact on productmanagement. One of the challenges the agile transition team was concerned about was the choice of the right product backlog tool, which at first seemed odd to me.
Productside | ProductManagement Courses & Training Writing Effective Product Requirements to Drive Outcomes Most productmanagers dont set out to write bad requirements. So the team builds it without questioning whether it fits the strategy or delivers value to the customer. So what happens?
Recognise the Importance of ProductManagement. Embracing new technologies like machine learning, micro services, big data, and Internet of Things (IoT) is part of that change, as is the introduction of agile practices including cross-functional and self-organising teams, DevOps, Scrum, and Kanban.
Instead, you should engage the stakeholders, leverage their expertise, and generate as much buy-in as possible , as I explain in more detail in my article “ Stakeholder Management Tips for Product People.” ” But do not allow people to dominate and tell you what to do, and don’t agree to a weak compromise.
This helps align the stakeholders and developmentteams, as I discuss below, and acquire a budget if required. These benefits make goal-oriented, outcome-based product roadmaps preferable to traditional, feature-focused plans, especially for digital products that exhibit uncertainty and change virtually across their entire life cycles.
I realize that many product people have never worked in a product trio , don’t have access to customers, aren’t given time to test their ideas, and are working in what Marty Cagan calls “features teams” or “delivery teams.” business outcomes) or represents a behavior your customer does in your product (e.g.
How AI captures customer needs that human productmanagers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for productteams.
We covered how to manage messy opportunity solution trees , the most common challenges teams face when getting started with the discovery habits, what Im working on next, and so much more. Discovery is a team sport. Its not the exclusive domain of productmanagers. By the team that’s building the product.
As a result, the team at Uniregistry decided to take a new approach to product validation in an attempt to avoid the same fate. Here’s how they used smoke tests to explore a new opportunity. Core team: ProductManager, Product Designer, and a Full-stack Developer (click to enlarge).
Strategic ProductManagement: Sunset Decisions, Platform Benefits, and Team Structures Introduction Strategic decisions around product lifecycle management, platform integration, and team structures are critical for productmanagers in established tech companies.
Guest Post by: Marvin Mathew (Mentee, Session 11, The Product Mentor) [Paired with Mentor, Jordan Bergtraum]. Ruthless prioritization translates to productteams spending time building the right thing at the right time. Product: What are the key metrics that we’re tracking? The feedback loop process is. It’s cyclical.
Productmanagement is a challenging role, no matter what industry you work in. But with great challenges come great opportunities, and most productmanagers thrive on taking on new tasks and solving difficult problems. Productmanagers must live and breathe their product. My team is too small.
Here is a simple test: Close your eyes and gently observe your breath. When I am happy and content, everything seems OK—even an nagging problem with my website isn’t that bad and can wait. But when I am discontent, tense, or tired, small things can seem big and bad. Mindfulness helps me respond in an appropriate, skilful way.
Your customer information lives in Salesforce, while your support tickets are in Zendesk, your product usage data in Mixpanel, and your marketing campaigns in HubSpot. It compounds quietly across every team, workflow, and decision. Sound familiar? The risks of data fragmentation Data fragmentation doesnt just make reporting a pain.
It’s refreshing to see so many discussions and articles themed around productmanagement outcomes. After all, it’s the reason we productmanagers do what we do, right? Here’s a look at the good, the bad and the ugly when it comes to productmanagement outcomes. But not all outcomes are created equal.
Minimum Viable Products: Why You Should Test Before Investing In Ideas Let’s analyze the advantages of MVP-based software development. Why should you invest in MVP development? You can successfully prevent these problems by starting software development with a Minimum Viable Product (MVP).
We became a so-lala product: So-Lala [zo la la] – German word for so-so or meh. The So-Lala Product epidemic. Similar stories have inspired new product and business development frameworks , thousands of articles, and numerous books. Companies simply ship too many poorproducts and features.
Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. For instance, you might show the individuals how they can make effective strategic product decisions, create an actionable product roadmap, and effectively use the right KPIs.
I stumbled upon a bunch of productmanagement memes while preparing for a talk. clearly, all of us know the importance of truly understanding the customer problem before we ship a product, testing something with customers perhaps in a lab setting or in a pilot before scaling. Of course?—?the this is also a dangerous myth.
A healthy relationship between productmanagement and engineering is critical to building successful products. It’s also essential to creating a team where great people want to work. Here are some of the ways I’ve found for productmanagers to ensure they have a great relationship with the engineering team.
Productmanagement doesn’t run Engineering; Engineering runs Engineering. And at least in public, Engineering and Product leadership need to be shoulder-to-shoulder , actively supporting each other at every turn. But there are some engineering team configurations that I see as problematic. So
Guest Post by: Gregory Rakovsky (Mentee, Session 10, The Product Mentor) [Paired with Mentor, Nis Frome ]. Finding the right productmanagement job can be tough, as productmanagement is a multi-faceted discipline that doesn’t lend itself well to classification. How far ahead is your roadmap determined?
What’s a partial productmanager? We’ve all met one, and many of us have been one – a partial productmanager is someone who holds the productmanager title, but isn’t doing the full job. It can happen really easily, because great productmanagement encompasses a great deal and is constantly evolving.
As productmanagers our job description is pretty simple: to make all of our software development projects succeed. In fact, I would go so far as to say any failures or successes of the team are failures or successes of productmanagement. What are your KPIs for the product post-launch?
Signs it’s time to hire PMs: Bottlenecks in decision-making Engineers or designers are often confused or overwhelmed You're expanding into new product areas The type of PM you need depends on your product's stage: Pioneers: This type of PM excels in the zero-to-one phase.
Experimental Design For ProductTesting?—?Important Take, for instance, a food scientist who believes that a new flavour enhancer could improve consumer demand, or a pharmaceutical company that have developed a medication which they believe could relieve high-blood pressure. The reason is simple.
The secret to acing a productmanagement interview isn’t just knowing what questions to expect. The Most Common ProductManagement Interview Questions What do you see as a ProductManager’s main role within productdevelopment? What main changes would you make to [our product]?
But then, one day, I found myself reading Ask Your Developer by Jeff Lawson and I realized I was the one making the mistake. Dont Ask Humans to Do Tasks That Should Be Automated If you arent familiar with Ask Your Developer, its a great read. API teams need to think about onboarding just like everyone else. This got me curious.
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