Mind the Product

FEBRUARY 13, 2020

It’s said that more than two-thirds of software projects fail to deliver expected results. As a result, the team at Uniregistry decided to take a new approach to product validation in an attempt to avoid the same fate. The company’s products are used by 30,000 customers with over a million domains under our management.

Product Research 199

Product Research User Testing Analytic Tools Research Software 199

The Product Guy

MAY 7, 2020

If you are not performing the above activities, your role may be an another approximation to a Product Manager role. If you are not performing the above activities, your role may be an another approximation to a Product Manager role. Ultimately the accountability lies with the Product Manager. Specialist PM Roles.

Technical Review 398

Technical Review Product Manager Product Management Onboarding KPIs 398

Userpilot

JULY 23, 2024

Thanks to the abundance of tools out there, marketing has never been easier. In this article, we examine some tools that can help your SaaS team to drive product growth. We will also consider valuable examples of tools that can inspire your process. Still, you may be unsure where to begin.

Analytic Tools 105

Analytic Tools Research Software Data Visualization Reporting Tools 105

DevelopmentCorporate

JUNE 2, 2025

How Companies Are Funding User Research in 2025: Insights from the User Interviews Research Budget Report User Interviews 2025 Research Budget Report is a crucial resource for understanding how modern organizations are approaching the financial side of user research. Only 17% experienced reductions.

Data Visualization 52

Data Visualization User Testing Research Software Reporting Tools 52

UX Planet

JUNE 1, 2025

Through case studies, statistical evidence, and methodological frameworks, I aimed to establish how systematic user research can positively impact key business metrics, from acquisition to referral. UX Research provides this additional layer of insight, transforming numbers into actionable insights.

User Testing 59

User Testing Product Research Research Software Data Visualization 59

Userpilot

JULY 10, 2024

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Both are vital for SaaS success.

Analytic Tools 98

Analytic Tools Feedback Software Research Software User Testing 98

Userpilot

MAY 17, 2025

Everyone enjoys using mobile apps in their native language. In fact, 52% of users have abandoned a mobile app due to poor localization , and over 60% of B2B buyers say theyll choose a localized product over a more expensive one in a foreign language. Why invest in a mobile app localization strategy?

Analytic Tools 66

Analytic Tools Feedback Software Research Software Data Visualization 66

Product Talk

FEBRUARY 12, 2020

During her tenure as a data scientist, Lisa was able to see how the product team approached building predictive products. We then jammed those models into our platform so that customers could access the outputs in many ways.” Airship engaged Teresa to coach Lisa’s product team, which is responsible for orchestration.

Product Research 270

Product Research Data Visualization User Testing Research Software 270

Userpilot

MARCH 6, 2020

As a team supporting diversity and women in tech – we decided to use the International Women’s Day as an opportunity to showcase some of the best talent in the industry – and interviewed the top female Product Managers, Product Owners and SaaS founders and CEOs. Women in SaaS. Women in Product.

Research Software 133

Research Software Analytic Tools Feedback Software Reporting Tools 133

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed.

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

Userpilot

MARCH 4, 2021

Are you looking for customer feedback software for your SaaS business? We’ve compiled this list of the best customer feedback tools and sorted them by the key business criteria you’ll need to consider when making your decision. What is Customer Feedback Software? Why is Having Customer Feedback Software Important?

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Intercom, Inc.

JUNE 10, 2020

Also known as Product Intuition or Product Instinct or Product Taste, it is the idea that you can use your own judgment to (1) accurately predict what your customers need, want and value, and (2) design and ship the right solution for them. This ability to predict is about shooting for repeatable product success.

Research Software 291

Research Software Weak Development Team Reporting Tools Customer Communications 291

The Product Guy

FEBRUARY 2, 2017

Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales.

Analytic Tools 150

Analytic Tools Research Software CTO Coach Fractional CTO 150

The Product Guy

JANUARY 31, 2017

Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales.

Analytic Tools 150

Analytic Tools Research Software Customer Experience User Testing 150

The Product Guy

JANUARY 27, 2017

Jordan Bergtraum VP Product Management, ServiceChannel. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales.

Analytic Tools 150

Analytic Tools Research Software Enterprise Startups 150

Userpilot

JULY 29, 2024

Looking for the best product marketing campaigns to inspire your next project? We’ve curated 16 of the most innovative product campaigns from industry leaders like Userpilot, HubSpot, and Spotify, among others, that will spark your creativity and help you create campaigns that drive product growth.

Research Software 104

Research Software Feedback Software Product Marketing Reporting Tools 104

Mind the Product

APRIL 6, 2018

For years I’ve helped my clients create new digital products and services for their customers. We threw terms like product/market fit around, without ever really giving a thought to what they meant. Nor did I understand why some of the products I’d helped to create succeeded while others flopped. Well, not quite….

User Testing 157

User Testing Product Marketing Research Software Marketing 157

UX Planet

OCTOBER 24, 2024

The canvases listed below can streamline the product design process and will help you consider the bigger picture when doing individual design activities. Business Model Canvas (BMC) BMC is a tool used to map out key elements of a business model in a single page. It visualizes how the business operates and creates value.

User Testing 105

User Testing Product Research Data Visualization Research Software 105

The Product Coalition

SEPTEMBER 7, 2022

Minimum Viable Products: Why You Should Test Before Investing In Ideas Let’s analyze the advantages of MVP-based software development. You can successfully prevent these problems by starting software development with a Minimum Viable Product (MVP). The first version of Buffer is a good software example of a MVP.

User Testing 158

User Testing Feedback Software Product Research Research Software 158

Userpilot

JULY 19, 2021

In a PWC study , more than 54% of consumers in the U.S The study showed that companies that get customer success right prioritize technologies that improved customer experience. The study showed that companies that get customer success right prioritize technologies that improved customer experience.

Analytic Tools 98

Analytic Tools Research Software Reporting Tools Customer Communications 98

Userpilot

OCTOBER 1, 2022

Software adoption is crucial to the success of SaaS companies because it secures users to be long-term customers. A SaaS business model relies on recurring revenue from retained users, so if adoption fails, the whole business model fails as well. In SaaS, the median user growth is 4%, while the median activation rate is 17%.

Feedback Software 98

Feedback Software Research Software User Testing Onboarding KPIs 98

Userpilot

AUGUST 5, 2024

The right product marketing messaging framework can dramatically change your product’s position in the market and your product management outcomes. Let’s explore: What a product messaging framework is. That said, here are the steps to craft compelling product messages: 1.

Messaging 105

Messaging Framework Feedback Software Research Software 105

Userpilot

MAY 8, 2023

While product growth may seem as simple as “attract customers to your Software-as-a-Service solution” there are countless SaaS challenges and customer issues that you’ll need to overcome along the way. Why do SaaS companies face challenges?

Analytic Tools 98

Analytic Tools Research Software Data Visualization Onboarding KPIs 98

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. We’ve compiled a list of the best resources to get you started – from tools and blogs to courses.

Research Software 98

Research Software Analytic Tools Feedback Software Data Visualization 98

Userpilot

AUGUST 30, 2024

Imagine this: you’re scrolling through your feed, bombarded by SaaS ads that all look and sound the same. That’s the magic of a well-crafted product ad. In this article, we’ll explore 7 product advertising examples to inspire you—from video ads and social media marketing to events and blogging.

Feedback Software 105

Feedback Software Analytic Tools Research Software Advertising 105

Mind the Product

JULY 24, 2019

And as the community has grown and scaled around the world, we’ve seen that the challenges that product people face are the same, regardless of where we are. While we’ve spent a lot of time discussing the mechanics of product management, the most common challenge we hear about is discovery: how to know if we’re building the right things.

Research Software 145

Research Software Feedback Software User Testing Product Research 145

Userpilot

FEBRUARY 20, 2020

SaaS companies have started to realize that their products should be the main driver of growth. This product-led growth flips the old marketing and sales rulebooks on their heads. Product marketing is a large part of this shift. So what does this mean for you and your SaaS? What is product marketing?

Feedback Software 108

Feedback Software Research Software Product Marketing Marketing 108

Userpilot

NOVEMBER 29, 2024

The product manager’s roles and responsibilities Being a product manager often means balancing multiple priorities. We’re everywhere at once – crafting product vision , digging into customer research, and somehow keeping engineering, marketing, and sales teams all moving in the same direction.

Onboarding KPIs 105

Onboarding KPIs User Testing Customer Experience Analytic Tools 105

Userpilot

AUGUST 8, 2024

Crafting a winning product strategy is crucial for SaaS success, and finding the right product strategy example can provide all the inspiration you need. This article provides concrete examples of different product strategies employed by SaaS companies. There are 11 main product strategy examples in SaaS today.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Product Strategy 105

Product Talk

SEPTEMBER 7, 2022

Through a combination of leadership buy-in, reading, and coaching, they committed to mapping opportunities and testing assumptions before jumping to solutions and found new ways to truly put their users first. Have a Product in Practice story you’d like to share with Product Talk readers?

Product Research 295

Product Research User Testing Customer Experience Research Software 295

Userpilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? SaaS Content Marketing.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Userpilot

AUGUST 30, 2024

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. Observational research : Watching users engage with the product, e.g., through session recordings.

User Testing 101

User Testing Research Software Market Research Product Research 101

The Product Coalition

DECEMBER 11, 2019

If you have that, it means you’ve managed to offer the market exactly what it needs or, in other words, achieved a product/market fit (PMF). What are the steps you need to take to identify your product/market fit? Let’s begin with the basics, and, first of all, understand the product/market fit definition.

User Testing 132

User Testing Data Visualization Product Marketing Product Research 132

The Product Coalition

JUNE 28, 2022

Market research is the process of gathering information about your business's buyer personas, target audiences and customers. Market research also helps to provide a deeper understanding of the varying market factors, such as the nature of the market, the problems of the users, and the value of what you are building.

User Testing 157

User Testing Market Research Product Research Research Software 157

Userpilot

JULY 16, 2024

Are you a SaaS product manager in search of product differentiation examples to inspire your differentiation strategy? In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth.

Differentiation 111

Differentiation Analytic Tools Research Software Feedback Software 111

Userpilot

JANUARY 22, 2020

As more and more SaaS companies attempt to increase customer loyalty, more and more ways of measuring it are developed. Want to know how to measure your NPS and how to cross-reference it with your user data to guide your product development and onboarding? A really high NPS means that your customers love you and your product.

Analytic Tools 134

Analytic Tools Feedback Software Research Software Data Visualization 134

Lenny Rachitsky

FEBRUARY 25, 2025

It has helped in gaining alignment on complex topics with senior leaders at Meta (Sheryl Sandberg, Chris Cox, and Andrew Bosworth), paving the way for key launches like Facebook digital well-being tools , privacy protections for youth , and Quest referrals. product marketing, user research, content design, etc.).

Strategy 120

Strategy Technical Review Product Strategy Product Research 120