Product Marketing Roadmap User Friction 
Productside
MARCH 18, 2025
Scaling a product isnt just about selling moreits about refining product-market fit, unlocking the right growth levers, and making sure your go-to-market strategy actually aligns with what your customers need. Rachel shares how shes helped SaaS products scale from $1M to $10M in a year.
The Product Guy
MAY 7, 2020
If you are not performing the above activities, your role may be an another approximation to a Product Manager role. A PM may receive help from specialists in the organization such as Researchers, Project Managers, Product Marketing etc. Ultimately the accountability lies with the Product Manager.
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Mind the Product
OCTOBER 10, 2018
In this talk, Alan Chiu pulls from his experience in product management and as a seed-stage venture capitalist to showcase a variety of case studies on companies who have perfected product/market fit. It’s probably not surprising to hear that there is no silver bullet when it comes to market fit. Who are your buyers?
Arkenea
FEBRUARY 23, 2025
This is a problem I see not just with tech entrepreneurs but also on a regular basis with product managers at the B2B companies we work with at SiriusDecisions. If I had to make a blanket statement, it’s that most founders and product managers don’t listen enough to customers or iterate enough based on customer feedback.
Intercom, Inc.
MARCH 18, 2021
In previous episodes, we’ve talked about how customer feedback and cross-team collaboration play a crucial role in the features and updates we build here at Intercom. Or rather, two – conversation topics and custom reports. Orinna Weaver – Senior Product Marketing Manager. Rati Zvirawa – Product Manager.
Intercom, Inc.
SEPTEMBER 1, 2021
That’s why some of Intercom’s first marketing hires were product marketers and why we’ve had a “seat at the table” from the early days of the company. . Product marketing looks different in every company, but one common trend is that many product marketing managers (PMMs) feel undervalued.
Userpilot
OCTOBER 31, 2024
Product analytics refers to the process of gathering and analyzing data on how users interact with a product. It tracks key metrics such as feature usage , user flows, and behavior patterns to explore user preferences and pain points. Why should you have a product analytics strategy?
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