Product Talk

MARCH 3, 2021

Our goal is to make each webinar awesome in its own right. But we also recognize teams want to master their craft and that most companies want to develop a way of doing product. Customer journey maps, story mapping, impact mapping—there are lots of ways to externalize your thinking. What are your customers’ needs?

Product Research 234

Product Research User Testing User Friction Research Software 234

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? What is product marketing? Let’s dig in!

Feedback Software 98

Feedback Software Research Software Product Research User Testing 98

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies. Definitely not!

Product Marketing 98

Product Marketing Marketing Research Software Feedback Software 98

Userpilot

FEBRUARY 22, 2024

Great SaaS customer support is the key to keeping your customers happy and satisfied with your product. It powers your customer relationships, enabling you to build lasting connections with customers. This article examines how to create an exceptional customer support strategy.

Feedback Software 102

Feedback Software Analytic Tools Customer Feedback Customer Experience 102

Userpilot

MAY 8, 2024

If your product doesn’t satisfy customer needs, its future looks bleak. You won’t be able to retain your users or convert them into paying customers. You will learn about different types of customer needs and how to identify them. Satisfying customer needs is essential for retention and loyalty.

Data Visualization 105

Data Visualization User Testing Customer Feedback Analytic Tools 105

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing.

Feedback Software 98

Feedback Software Analytic Tools Research Software Customer Experience 98

Userpilot

APRIL 30, 2025

Sure, you could blame onboarding or a clunky user interface. But the reality is that youre either not getting enough of the right users in the door, or you’re not giving them enough to stay. Its about building a repeatable system that drives discovery, boosts engagement, and keeps users coming back.

Feedback Software 64

Feedback Software Analytic Tools Data Visualization User Testing 64

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

Analytic Tools 99

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 99

Intercom, Inc.

FEBRUARY 6, 2019

As a product-first company, new product launches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on. Our go-to-market teams have grown immensely, meaning more specialists and larger cross-collaborative teams for each launch.

Product launches 171

Product launches User Friction User Testing Customer Experience 171

Userpilot

NOVEMBER 22, 2022

How can your product marketing team ensure you create the right content to help customers get value? With a well-defined customer education strategy. In this article, we’ll cover: What a customer education strategy is and what it includes. The main benefits of creating a customer education program.

Education 98

Education User Testing Customer Feedback Customer Experience 98

Userpilot

JULY 17, 2023

Do you want to learn how to use data analytics to improve customer experience? Many SaaS founders agree that customer insights are a key driver of product growth. After all, analyzing customer data can help you identify areas to improve upon and anticipate customer behaviors. Make data-driven decisions.

Data Visualization 98

Data Visualization Customer Experience Analytic Tools Customer Feedback 98

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. What does a software marketing strategy for SaaS looks like? You might be wondering, how to compete.

Feedback Software 98

Feedback Software Analytic Tools Research Software Software Review 98

Userpilot

JUNE 12, 2024

Understanding the salary landscape for product marketing managers is crucial whether you’re entering the field or looking to advance your career. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products. Let’s get started!

Feedback Software 52

Feedback Software Research Software Analytic Tools Product Marketing 52

Userpilot

JULY 20, 2024

TL;DR An experience strategist designs and optimizes user experiences across different touchpoints to enhance customer satisfaction and engagement. They combine insights from user research , data analytics, and design thinking to create cohesive and compelling experiences that align with business goals. Let’s dive in!

Data Visualization 93

Data Visualization Analytic Tools Research Software Feedback Software 93

Userpilot

MAY 19, 2021

The Best B2B SaaS Marketing Tactics to Try in 2021. SaaS Content Marketing. Product-led Growth. Hosting a Webinar. Influencer Marketing. Dofollow.io’s Online Community That Helps Them Test Out Their Product Ideas. Hubspot built its early success off interactive, unforgettable, and useful webinars.

Research Software 119

Research Software B2B User Testing Customer Experience 119

Userpilot

AUGUST 30, 2024

Plus, you’ll learn how Userpilot can help with product marketing and drive user engagement. TL;DR Product and digital advertising come in different packages. Uses humor to highlight the users’ pain points and position Userpilot as a no-code solution to track in-app user behavior.

Feedback Software 105

Feedback Software Analytic Tools Research Software Advertising 105

Userpilot

AUGUST 22, 2024

Deep dive into Maja Voje’s bestselling book Rating: 4.8 / 5 Where to buy : Amazon Maja Voje is the author of Go-To-Market Strategist , a comprehensive guide that helps businesses quickly achieve product-market fit. What is the Go-to-Market Strategy for AI Products?

Books 105

Books User Testing Analytic Tools Feedback Software 105

Userpilot

FEBRUARY 20, 2024

A product roadmap is a general term for a plan that highlights the direction, vision , priorities, and progress of a product’s development over time. Here, the product manager mainly makes decisions based on intuition, customer feedback or (requests), and market trends. How is a data product roadmap different?

Data Visualization 105

Data Visualization Feedback Software User Testing Research Software 105

Userpilot

FEBRUARY 14, 2021

Product-Led Growth Lifecycle Marketing Personalized In-App Experiences Product Marketing Viral Loops Affiliate Marketing Conclusion. In-app marketing is a very effective medium of reaching your goals without being invasive. Want your product to drive your growth? Guide the user with tooltips.

Feedback Software 98

Feedback Software Research Software Customer Experience User Testing 98

Userpilot

JUNE 9, 2023

Are you struggling with segmenting onboarding messages for your customers? Not all of your customers have the same jobs to be done or are in the same stage of the customer journey. This makes it crucial to segment customers based on their common characteristics and personalize the experience for each segment.

Messaging 94

Messaging Feedback Software Product Research Customer Feedback 94

Userpilot

SEPTEMBER 30, 2024

Try Userpilot and Take Your Messaging Strategies to the Next Level Get a Demo 14 Day Trial No Credit Card Required Identify your target audience and their pain points and needs Developing messaging strategies starts with taking some time to understand your audience’s wants, needs , and pain points.

Messaging 111

Messaging Research Software User Testing Analytic Tools 111

Userpilot

NOVEMBER 2, 2022

Because it’s the key to a better pricing strategy, competitive advantage, and customer experience. In this article, we cover: How to define product value and a value-added product. How to measure product value. 10 ways to add value to products in SaaS. Improve customer service to boost overall product value.

Feedback Software 98

Feedback Software Research Software User Testing Product Research 98

Userpilot

APRIL 21, 2024

This improves customer experience and increases conversion rates. And strengthens the relationship with the customer. Start creating conversion paths by defining their goals from the customer and business perspective. Next, create user personas. Focus on their JTBDs, pain points , and gains from using your product.

Research Software 104

Research Software Feedback Software User Testing Reporting Tools 104

Userpilot

AUGUST 17, 2024

This guide will introduce you to the best resources available for customer experience analysts, providing you with a curated selection of valuable materials to enhance your skills and knowledge. Looking to enhance user onboarding and overall customer experience? What does a customer experience analyst do?

Data Visualization 52

Data Visualization Customer Experience Analytic Tools Feedback Software 52

Userpilot

JANUARY 17, 2024

If you do not scale, you will be unable to reach a new pool of customers and your competitors will leave you in the dust. If you scale prematurely, you may struggle to satisfy customer expectations. Scaling involves finding the right timing, understanding customer psychology, and making critical decisions to drive product-led growth.

Feedback Software 105

Feedback Software Research Software Analytic Tools User Testing 105

Userpilot

FEBRUARY 14, 2024

Are you a Salesforce or HubSpot user? For Userpilot customers, it doesn’t matter anymore. Let’s see how product teams can leverage it to build better products and deliver excellent customer experience. It enables teams to manage leads and automate customer service and marketing campaigns.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization Customer Experience 105

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. It attracts people (who’d otherwise be strangers) to become your customers. It helps you visualize the customer journey. Which involves attracting the attention of potential customers through content and ads.

B2B 105

B2B Analytic Tools Feedback Software Data Visualization 105

Userpilot

JULY 16, 2024

Dock gets a competitive advantage by focusing on a specific market segment. ClickUp achieves product differentiation through customization. Hopstack’s differentiator is its exceptional user experience. HubSpot prides itself on its exceptional customer service.

Differentiation 111

Differentiation Analytic Tools Research Software Feedback Software 111

Userpilot

MAY 9, 2024

TL;DR Growth marketing strategies focus on rapidly increasing your company’s customer base to drive revenue growth through customer acquisition and retention. Demand generation tactics focus on building awareness and interest in your products to attract new leads for the sales team to nurture.

Data Visualization 105

Data Visualization Customer Experience User Testing Marketing 105

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing targets businesses and organizations rather than individual consumers.

B2B 105

B2B User Testing Research Software Analytic Tools 105

Userpilot

APRIL 18, 2024

If you’re struggling to convert your website visitors into customers, your marketing conversion path may need optimization. Read to find out what a conversion path in marketing is, why it matters, and its elements and stages. TL;DR A conversion path is a sequence of actions a prospective customer takes.

Data Visualization 105

Data Visualization Analytic Tools Marketing Feedback Software 105

Userpilot

AUGUST 21, 2024

Want to truly understand your customers and deliver experiences that keep them coming back for more? This article will explore how to collect and analyze it effectively, diving into methods like feedback surveys, product analytics , and more. TL;DR First-party data is information you collect directly from your audience or customers.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

Userpilot

MAY 16, 2022

In this article, we’re going to break down what product-led onboarding is and how product teams can implement it effectively to drive customer success. Ready to transform new users into lifelong customers? Don’t let your quest to turn users into lifelong customers fall at the first hurdle!

User Testing 98

User Testing Customer Feedback Customer Experience Feedback Software 98

Userpilot

AUGUST 28, 2024

Understanding the salary range for customer experience analysts is crucial whether you’re entering the field or looking to advance your career. TL;DR A customer experience analyst is a professional who evaluates and improves the interactions between a company and its customers. Let’s get started!

Data Visualization 52

Data Visualization Customer Experience Analytic Tools Feedback Software 52

Userpilot

JULY 30, 2019

So, you’ve successfully launched a product and now you’re planning to launch a new product within the category. We’re here to give you ideas for your new product adoption. If you’ve already achieved product-market fit with your first product, you might think that you can easily achieve it with your new one.

User Testing 111

User Testing Product Research Webinar Customer Experience 111

Userpilot

FEBRUARY 8, 2021

Why is customer segmentation so important for your SaaS? A small number of customers could be your main contributors to revenue and have the highest growth potential. Yet, you might be focusing on the larger group of customers that helped establish your product but are slowing churning. What is Customer Segmentation?

Analytic Tools 98

Analytic Tools Research Software Data Visualization Customer Experience 98

Userpilot

JUNE 17, 2024

There are three pillars for building an effective product-led growth strategy: Customer Acquisition : Attract users through the product’s intrinsic value and features. Customer Retention : Keep users engaged with continuous product value. What are the benefits of a product-led growth strategy?

Analytic Tools 103

Analytic Tools User Testing Onboarding KPIs Customer Experience 103