This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
I was asked to give a ten-minute overview of my continuous discovery framework and then participated in a fireside chat where the host, Cecilie Smedstad , asked me to go deeper in a few areas. Discovery is a team sport. Its not the exclusive domain of product managers. I started my career as a software engineer.
In the retail industry, customerfeedback is your early warning system, your innovation engine, and your most honest performance review. But this system only works if you take action on the feedback collected. Heres how to take insights from customerfeedback and turn them into results.
Without effective UX analytics that goes beyond collecting data, you’re losing valuable customers. Unfortunately, the research backs this up, with a staggering 90% of usersreporting that they stopped using an app due to poor performance. UX analytics tools worth considering. How to start your UX analysis.
So, how do you get started with product analytics ? In this article, we’ll talk about: What product analytics is and why you need a solid strategy. Key steps to build and improve your product analytics strategy. What is product analytics? Why should you have a product analytics strategy? Outdated technology.
Ever wonder why some products instantly click with users while others get abandoned faster than New Year’s resolutions? The secret often lies in those crucial first moments – your user onboarding. But here’s the thing: getting users to say “wow” instead of “why?”
What is an interactive product demo? An interactive demo is a self-guided walkthrough that uses tooltips, modals, hotspots, and other interactive elements to help users quickly explore your SaaS product. Why build interactive demos for your SaaS product? This results in faster Aha!
Which productfeedbacksoftware should you choose for your SaaS? The choice is tough because there’s no single tool that covers all use cases. In this round-up, I cover 21 of the best productfeedbacksoftwaresolutions. Free trial?
What happens when you build a product or service around what you think potential customers want, only for them to buy something else? For starters, it shows you dont know your customers well enough. But worse than that, it leads to lower revenue, failed products, and plummeting customer loyalty.
When your company adopts multiple SaaS solutions to drive productivity, you unknowingly create a perfect storm for data fragmentation. Your customer information lives in Salesforce, while your support tickets are in Zendesk, your product usage data in Mixpanel, and your marketing campaigns in HubSpot. Sound familiar?
Enhancing Data Input with Layered Drawer Navigation When I was working as a senior product designer on Grubtech , a kitchen and restaurant management platform, we faced a recurring UX challenge with long and complex forms across the back-office interface. I click something, a box opens… then another one… and I forget where I started.
Are you struggling to make sense of scattered user data? The right customer analytics platform helps you uncover exactly how customers interact with your product: so you can spot issues early, optimize user journeys, and drive sustainable growth. Pendo – the best software for product-led insights.
Chasing the next big product win in banking or fintech? Finance faces the same reality: bold, user-first design delivered through seamless digital platforms is what separates the leaders from those destined to become footnotes. According to Quanti research , by the end of 2024, 3.6 billion in 2020.
But the reality is that youre either not getting enough of the right users in the door, or you’re not giving them enough to stay. As a product marketing manager who has spent years optimizing for product adoption, Ive realised that acquiring and retaining isnt about shiny UI updates or random ad spends.
Reveal Embedded Analytics For product owners, leveraging data is not just an advantageits a necessity. Product analytics empowers you to understand gaps in your offering and how users engage with your product. Both embedded analytics and product analytics are designed to help product owners in diverse ways.
Instrumentation & RecruitmentSetting the Stage for Effective User Interviews Part 2 (of 5) of the UX Research Playbook series Previously in Part 1 of The UX Research Playbook series, we explored how to set UX research up for success by crafting well-defined research goals within a structured framework.
In an era defined by relentless innovation and unprecedented customer expectations, the nature of financial services marketing has changed. The rapid shift to digital-first lifestyles has disrupted traditional financial services, forcing companies to rethink their approach to branding.
Wouldn’t it be great to see all user interactions with your product as they happen? Think about all the insights you could gather to improve the user experience. They track every user action, from clicks and scrolls to page transitions and mouse movements, to recreate a complete user journey.
Help center software allows you to juggle feature rollouts, bug fixes, and user onboarding without keeping up with endless tickets. By using in-app support solutions for quicker issue resolution, you can maintain smooth experiences without sacrificing precious hours. What are the different types of help center software?
User experience can make or break a web app. If your software is slow or buggy, users wont stick around for long. If youre only finding out about these issues after users complain, youre already too late. Weve done the research for you! The worst part? Autocapture events dashboard in Userpilot.
So you can better analyze in-app behavior, whether you’re an app developer, product manager, or part of a growth team looking to optimize every tap, swipe, and session. Mobile app tracking captures data on how users interact with your app, including actions such as screen views, button taps, session length, and feature usage.
Turning Strategy Into Outcomes: Influencing Stakeholders To Achieve Alignment By Erica Wass At a Glance This blog outlines how successful product strategy depends on aligning cross-functional stakeholders, not just building a strong plan. In product management, strategy alone isn’t enough.
And because it’s so time-consuming, teams either: Underutilize feedbacktools like NPS/CSAT Or dont act on the insights at all The solution to overwhelming feedback? Feedback Copilot Feedback Copilot was born from this painpoint combining the best of AI with our all-in-one experimentation platform.
Beyond the numbers: Understand why context matters Raw user behavioral data can be misleading without context. Imagine a product team celebrating a 200% spike in sign-ups after a promotional campaign. This reduces support costs, improves customer satisfaction, and accelerates the iteration cycle.
Over the past two decades, I've navigated three major career transitions, each aligned with significant technological shifts. Power of lateral moves : Sometimes, a sideways career move (like my shift from PM to agency strategist) can lead to exponential growth by exposing you to diverse industries and technologies.
Theyve consistently outperformed their counterparts, reporting significantly higher metrics across operational efficiency (81% vs. 58%) , revenue growth (77% vs. 61%), and employee satisfaction (68% vs. 39%). Embedded analytics tools are pivotal in achieving this goal, seamlessly integrating data insights into everyday workflows.
AI-driven usertesting, video insights, plus seamless app distribution and expert resourcesâ discover Centercode 10x. Platform Scalable, Automated, Real-World UserTesting Centercode is the leading platform to manage impactful in-the-wild usertests. Schedule a demo to talk with an expert.
7 Best Landing Page Design Practices to Boost Conversions Landing pages are vital for businesses aiming to convert visitors into customers or leads. Key PointsResearch suggests landing page design best practices can significantly boost conversions, with an average rate of 5.89% across industries.
I have been using standalone session replay tools for quite a long time. They record and replay user sessions to help product managers like myself identify issues and understand how people interact with their products. I watched session recordings, analyzed user behavior, and tried to understand it all.
The real challenge is shaping an experience that keeps users engaged and drives continuous growth. As a product manager, I know that even small frictionpoints cause users to drop off. It starts with understanding user behavior, improving performance, and delivering a seamless experience.
The competition for customer attention in app stores is intense , to say the least. million apps on Google Play for Android users to choose from and 2 million on the Apple App Store for iOS users, user engagement is being pulled in a million directions (literally). What can tracking app engagement metrics tell us?
Without a global DOM or easy auto-capture tools, tracking mobile app user behavior takes more planning. You need clear goals, the right events, and analytics tools that fit your app’s journey. Most product analytics tools make tracking user activity on web applications look easy, and it is.
Real user monitoring (RUM) bridges that gap by tracking every click, scroll, and frustration signalsuch as rage clicks or slow load timesallowing you to identify where users struggle. For product managers, this isnt just data; its the key to transforming disconnected user journeys into seamless experiences.
A successful mobile app must consistently transform fleeting interactions into lasting customer relationships. 4 Key steps to building a successful mobile app engagement strategy Building a successful user engagement strategy requires an in-depth understanding of your users and their goals with your product.
This guide will cover nine proven mobile app engagement strategies that can help you turn your fleeting visitors into loyal daily users and boost engagement and retention. With Userpilot, you can design and deploy engaging experiences to guide users across your app, and announce new features. Surveys and feedback mechanisms.
Many product teams dont truly understand their app user journey. No surprise, then, that most apps lose 77% of their daily active users within just three days of installation. Without a clear view of the user journey, teams optimize the wrong things while real frictionpoints go unnoticed.
If you really want to build a product your users love, removing userfriction entirely is not the answer. If frictionpoints were universally bad, no product would have security checks, confirmation dialogs, or multi-step workflows. Such critical steps prevent users from making irreversible decisions.
Each week I tackle reader questions about building product, driving growth, and accelerating your career. For more from Jacob, check out his free LinkedIn profile analysis tool , which just went live on Product Hunt today, his interview preparation reportservice, and his individual consulting services at ThinkWarwick Global.
Release notes aren’t just a list of changestheyre a key touchpoint in the customer journey, reinforcing why users chose your product by consistently delivering value, building trust, and showing that youre invested in their success. Ready to elevate your product communication game? Lets get started!
To diagnose and fix user frustration, you need product analytics that goes beyond surface-level metrics. In this article, I’ll show you how to identify those frustrated users and, more importantly, how to address them for product growth and customer retention. Are you overlooking user frustration?
Soon after, a backlash followed, and users flooded social media with complaints. Many product teams fall into the same trapmistaking engagement for success. When users interact more, it may seem like a win. Numbers alone can be misleading higher engagement doesnt always mean user satisfaction. The problem?
Since companies started using them in the early 2000s, session replays have seen continuous adoption, with Research Nester projecting a 13.3% But are you missing out if you haven’t embraced this powerful technology? Security challenges and what to look out for when choosing a session replay tool. What is session replay?
Appsflyer reports that app churn rate hits 70% within the first 24 hours, and by day 30, that number climbs to over 90% for most apps. These are alarmingly high figures, especially when you consider that customer acquisition cost for mobile apps has been steadily increasing. Multiply the result by 100 to express it as a percentage.
But is it really worth it for product management? While Pendo is known for its top-notch product analytics and in-app guidance features, the mobile offering often receives mixed feedback, especially regarding pricing, implementation complexity, and feature limitations. Lightweight usersurveys embedded in guides.
While the product adoption platform offers decent user onboarding and engagement features, it lacks advanced analytics capabilities and is quite expensive. Overview of Chameleon Chameleon is a no-code user onboarding platform that lets SaaS teams create in-app experiences to engage and retain users.
We organize all of the trending information in your field so you don't have to. Join 96,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content