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How product managers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software product managers. Why study the 19 key activities of software product managers?
In our a recent live stream from one of our mentors of The Product Mentor , Ian Moulton, lead a conversation around “Conducting User Research”. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. We are always looking for more product mentors from all around the world.
Listen to the audio version of this article: [link] AI Strategy Benefits My research shows that AI can help you make better strategic decisions faster, at least for certain products. [1] 2] Market Research AI-based tools can discover user and customer trends using predictive analytics.
But this taught me an important lesson: There is no point in worrying about the product details if a sound product strategy is missing. As helpful as a product strategy is, it’s not enough. To ensure that the right technologies are applied, you’ll benefit from using a technologystrategy.
The opportunity solution tree helps visualize all the work that goes into continuous discovery. And while opportunity solution trees have become increasingly common among product teams, there’s still plenty of room for customization, both in the way you set up your trees and the tools you use to build them.
Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Jordan lives in Manhattan and in his spare time likes to play soccer. Ladislav Bartos Product Manager, Gumtree.com.
The objective is to receive feedback and prioritize it internally against (1) company objectives (2)customer pains/experience (3) Quarterly Product OKRs and ship out solutions. . A feedback loop is: part of a system in which some portion (or all) of the system’s output is used as input for future operations. It’s cyclical.
As investment in digital transformation continues, mobile apps have become a primary channel of communication with customers. With customers spending more time and money on mobile apps, it is important that companies continue to adapt and prioritize mobile in their customer feedback solution. percent increase from 2021.
I believe the main culprits are Mr. Roadmap and Mr. Backlog. Culprit #1: Mr. Roadmap. How should we balance technical debt vs our feature roadmap? Technical debt can be valued in terms of “future change” outcomes like improved delivery velocity or better platform scalability, for example. Why is that?
There are many issues with having clients drive the roadmap. Secondly, waiting for clients to drive the roadmap tends to puts companies in a situation where the backlog becomes too large to practically handle. Understanding the client needs and drawing the bigger picture from these needs is essential when planning out a roadmap.
Below, you’ll find what I believe is the most actionable, specific, and straightforward framework for crafting a strategy, for both your product and your company. As Chandra shares below, his framework sits on top of the best strategy wisdom out there (e.g. So we teamed up to make that happen.
A PM may receive help from specialists in the organization such as Researchers, Project Managers, Product Marketing etc. As you climb the ladder, primarily the focus changes from solution and execution to strategy. A Platform PM also concerns himself with stability and safety of the platform. Product Strategy.
Unfortunately, “If you build it, they will come” does not hold true when it comes to the mobile app launch. This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. They focus all of their time and resources on building a great app. It’s marketing.
Listen to the audio version of this article: [link] 1 No Strategy The first and most crucial mistake is to have no product strategy at all. As there is no strategy, objectively assessing the impact of the requests is virtually impossible. The strategy is therefore either too big or too narrow.
This summer, our team looked at how COVID-19 has impacted mobile app usage patterns by industry. Key findings from our research include: Looking at DAU over time is the best way to understand drastic changes in app usage. For apps in the hardest-hit industries, DAU is down 60-75%. Higher frequency of app usage.
A research conducted by Alpha UX found that 25% of Product Manager surveyed wished for a clearer product roadmap and strategy. Research article. Without a clear roadmap and strategy, a Product Manager won’t be able to make impactful decisions. Why do I need a framework?
The following data and information is from our 2022 Mobile App Customer Engagement Report. Subcategories for Finance Apps: Fintech, Banking, Insurance. Finance apps experienced another year of customer engagement gains as people became more comfortable with managing their finances through apps.
Listen to the audio version of this article: [link] What Is a Product Portfolio Strategy and Why Does It Matter? A product portfolio strategy is a high-level plan that helps you maximise the value a group of products creates. These guide and align the strategies of the portfolio members , as Figure 1 illustrates.
But without the right guidance and tools, its easy to get stuck in the weeds or miss critical opportunities. Research shows that employees who experience structured onboarding are 82% more productive and 10x more likely to stay with their organization long-term. Use tools like Notion or Trello to organize insights and action items.
Media and Entertainment apps played a critical role in helping us get through 2020. While the world around us shifted in response to the pandemic, consumers turned to media apps as an outlet to stay informed, connect with loved ones, decompress, and even have some laughs. Technology (media creation, connectivity, etc.).
Listen to the audio version of this article: [link] 1 Complement Scrum with a Product Discovery and Strategy Process Scrum is a simple framework that helps teams develop successful products. You should therefore do just enough product discovery and strategy work before you start using Scrum and before you add any items to the product backlog.
For many mobile product managers, their biggest goal is to create a realistic product roadmap and hit key milestones on time. Learning how to pivot quickly and adjust roadmaps is one of the most important skills a mobile PM can have. Tools like Apptentive are here to help make the process easier. Don’t make decisions in a silo.
Which product feedback software should you choose for your SaaS? The choice is tough because there’s no single tool that covers all use cases. What’s worse, you will find multiple tools in each category, making it incredibly difficult to pick the tool that satisfies your needs and offers the best value for money.
The smartphone app has become the front line of financial competition. Any banking app that feels generic, uninspired or offers little real value is already lagging behind. Because todays users wont waittheres always a smarter, faster and more useful app waiting to take itsplace. Amazon reshaped retail with customerfocus.
Some of these are Fortune 10 software-enabled companies going through digital transformations. Others are SaaS companies that are scaling or have scaled recently and want to ensure they are doing it in the best way. I review strategies and roadmaps. I wanted to share with you the framework I use when doing this.
No product tool or template can save you if you’re not killing it in these three areas. neither the product nor roadmap are ever static. That’s why we’ve listed 12 tools that the best product managers use to do their jobs better? and not the best product management tools. other than the objectives ?—?neither
With the right product researchtools, you can dissect vast pools of data, gather actionable insights, and create products that align directly with your user’s needs. But how can you build the right product research tech stack to achieve your product growth goals? Qualtrics. UXPressia.
How Companies Are Funding User Research in 2025: Insights from the User Interviews Research Budget Report User Interviews 2025 Research Budget Report is a crucial resource for understanding how modern organizations are approaching the financial side of user research. Only 17% experienced reductions.
When I first researched about product management, I asked seasoned product managers how they started and they gave me very different kinds of answers. It is a good tool to have and can be used over and over again. . Product management could start with market research and product development and end with operation.
In a fastmoving digital economy, many organizations leverage outsourced software product development to accelerate innovation, control costs, and tap into global expertise. Table of Contents What Is Outsourced Software Product Development? What Is Outsourced Software Product Development?
Using software for product management. This article will examine some of the best product management software in the market. TL;DR Choose a product management platform with advanced features, a user-friendly interface, customization, third-party integrations, scalable pricing, robust security , and collaboration features.
Recent marketplace fluctuations required brands to get creative in their app mobile engagement strategies. While companies took varied approaches to improving app retention, one theme is clear: Most mobile teams’ focus has shifted to retention over acquisition. App Retention in 2021. 30-day Retention. 90-day Retention.
Many of us in the design and technology community pride ourselves on being tool builders, creating products that others can use to get things done. Tools are part of who we are. We all have a very fundamental relationship with the tools we use. We all have a very fundamental relationship with the tools we use.
Tracking mobile app performance metrics can feel daunting. One look at your mobile app analytics dashboard, and you just want to shut your eyes and scream in frustration. You aim to extract meaningful insights to improve app performance and user engagement. Then, select 3-5 mobile app performance metrics tied directly to it.
Productside | Product Management Courses & Training Why AI Product Management Certification Matters More Than Ever Lets be realAI is no longer a buzzword on the product roadmap. Theyre the ones getting promoted, pulled into strategy conversations, and trusted to lead. Its not about learning a tool. Credibility.
To select the right KPIs, I recommend taking the following three steps: First, use the user and business goals in the product strategy to select an initial set of indicators. Then take into account the product goals on the product roadmap to discover additional KPIs. Then consider how you can tell if they have been met.
How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. Meanwhile, a robust product strategy lays the roadmap to achieve that vision.
Many individual contributors (such as researchers, visual designers, content strategists, data scientists) who work horizontally across teams can be viewed as an infinite resource. Make your roadmap visible to everyone. Your roadmap is a hugely important material that should be accessible to everyone.
SaaStools are the industry's biggest open secret. Wondering what type of tools you should have in your stack? Then read on to discover the top 20 cloud-based apps that will help streamline different parts of your business. TL;DR SaaStools are applications that users can access through an internet connection.
When we were writing this post, we did a little research to see what other brands were saying about mobile customer experience. Typically, when brands claim this, it’s more of a marketing technique and less of an actual pillar in their product strategy. Incorporate customer feedback directly into your product roadmap.
Stripe: Product Manager, Local Payment Methods Cost Optimization Stripe is a financial infrastructure platform for businesses. A product leader with 7+ years of experience in product management or a related field who has successfully built and scaled complex systems at a global level. Who would be the best fit for this job?
Through case studies, statistical evidence, and methodological frameworks, I aimed to establish how systematic user research can positively impact key business metrics, from acquisition to referral. This fundamental gap in understanding is where UX Research becomes not only valuable but essential for driving authentic and lastinggrowth.
Because market awareness drives roadmaps that have the highest likelihood of “changing the game”. You’ll learn things that change your roadmaps for the better. You’ll learn things that confirm your roadmap is right. You’ll learn things that have no impact on your roadmap. Competitive Analysis. That comes later!
Crafting a winning product strategy is crucial for SaaS success, and finding the right product strategy example can provide all the inspiration you need. This article provides concrete examples of different product strategies employed by SaaS companies. There are 11 main product strategy examples in SaaS today.
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