article thumbnail

How Uniregistry Used Smoke Testing in Product Validation: A Case Study

Mind the Product

Here’s how they used smoke tests to explore a new opportunity. This case study describes a part of a larger product discovery project that I led as a product manager at Uniregistry , a platform that enables easy buying and management of domains and complementary products (online presence, business apps). The Approach.

article thumbnail

Ask Teresa: How Can You Test a Customer’s Willingness to Pay?

Product Talk

Question: How do you test a customer’s willingness to pay for a solution? What a lot of teams—especially startup founders—do is ask their customers, “Hey, would you pay for this? A Better Approach: Run a Demand Test We can simulate the buying experience and see if it resonates with people. Let’s dive in.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

What I Look For in a Senior Designer Portfolio at a Consumer-Facing Early Stage Startup

The Product Coalition

This page made it very easy to see one case study at a time. I was surprised at how many portfolios made it difficult to choose which case study to click into. One case study takes up my whole screen, giving me context about what it was about, and showing me a sneak peek of the designs for each. Credit to [link] Example 2.

article thumbnail

How to Become a Startup Product Manager without Experience

The Product HQ

Startup Product managers are in charge of setting up the foundation for product management at a new company. That said, while startup product managers are in demand, many prospective professionals still have difficulty figuring out how to embark on this career path. percent for a corporation.

article thumbnail

Can Lean Product Management Help Startups Build Strong Products?

The Product Coalition

In fact, the biggest advantage that you can leverage from a startup perspective is Lean product management (‘Lean’ or ‘LPM’). In this article, we will look at what Lean product management is, how it can help you and how it can help your startup build great products that your customers love. In the startup context.

Startups 123
article thumbnail

Startups need dual theories on distribution and product/market fit. One is not enough

Andrew Chen

It’s hard to be a product without a strong theory of distribution Here’s a common startup situation. 99% of startups are not differentiated on their underlying technology, and there is very little engineering risk involved. A team busts their ass for months building the first version of their product.

article thumbnail

Lean Startup in Large Corporations: Navigating Between Innovation and Pragmatism

The Product Coalition

However, with the growing need for innovation and agility, many of these companies are looking at methodologies like Lean Startup to help them adapt and thrive in turbulent waters. In this scenario, trying to implement the Lean Startup methodology might be like suggesting that “shortcut” to the ocean liner. The consequence?

Startups 122