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Macro and Micro-Segmentation (B2B): How To Provide Hyper-Personalized Experiences

Userpilot

How can macro and micro-segmentation (B2B) improve your product marketing ROI and contribute to more revenue and product growth ? B2B market segmentation involves dividing your entire customer base into smaller user segments with shared characteristics, such as industry, location or in-product behavior. What is B2B market segmentation?

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Custom Notifications: The Mother of all Triggers

The Product Coalition

Teams are getting creative with their notification campaigns Social media marketing, advertisements, AI-based recommendations, manual content curation, notifications, email campaigns and cross-promotion. As a marketing or an editorial guy, you spend hours, thinking about some quirky notification campaigns. The Ultimate Trigger?—?Notification

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Marketing Automation ROI: A Guide for SaaS Companies

Userpilot

How do you calculate marketing automation ROI? More importantly, how can marketing teams maximize it? On top of that, our article: Defines what marketing automation is. Identifies the areas of marketing that you can automate. Identifies the areas of marketing that you can automate. What is marketing automation?

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Heap vs Google Analytics: Which Analytics Tool Is Better?

Userpilot

Google Analytics is a web analytics tool for analyzing website and mobile app traffic and marketing data. Google Analytics is a popular web analytics tool created by Google that enables you to track and analyze traffic, marketing campaign data, and conversions across your website and mobile apps. What is Google Analytics?

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What are Customer Insights [+ Examples and Best Tools]

Userpilot

There are nine types of customer insights you can collect, and they include: Market research data to identify gaps, competitive advantages, growth areas , and, most importantly, the needs of your customers. Provides the means to improve customer satisfaction and retention by creating a product with market fit.

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Data Tracking: How to Create A Plan for Collecting and Analyzing Data?

Userpilot

Use feature tagging to track feature usage. You can use these surveys to collect basic customer information, such as user roles, company size, goals, etc. Tag features to collect usage data Feature tags allow you to tag features specific elements in your website or app that you would like to track.

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5 Types of B2B Customer Insights for SaaS and How to Collect Them [+Best Tools]

Userpilot

Collect market research insights from industry reports, census data, Google trends, user persona canvas and surveys, social listening, discovery interviews , and customer reviews. B2B and B2C clients also differ in terms of their customer base, data sources, sales cycles, and marketing approaches.