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How Does Product Management Give you the Best Chance of a Successful Digital Transformation?

Mind the Product

Digital transformation is “the use of technology to radically improve performance or reach of enterprises”, according to an MIT and Capgemini white paper. Gartner says : “Digital business transformation is the process of exploiting digital technologies and supporting capabilities to create a robust new digital business model”.

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Vision vs. Strategy

svpg

It might be in the form of a story board, or a narrative like a white paper, or a prototype (referred to as a “ visiontype ”). Strong technology people are drawn to an inspiring vision; they want to work on something meaningful. For hardware or device-centric companies it’s usually 5-10 years out.

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Combining DevOps and Agile Transformations to Achieve Business Outcomes

Agile Velocity

They are key inputs for your business and technology discussions around WHAT to work on. An Agile transformation is a rethinking and reworking of how your organization engages technology, people, and processes to achieve specific business outcomes. Reference: Harvard Business Review Analytic Services Survey, Sept 2018).

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A Practitioner's Guide to Product Message Maps

Pragmatic Marketing

” That’s because few high-tech vendors take the time to create product message maps and apply them to their marketing communications. And they also serve as a messaging structure for white papers, presentations, webinars and product videos. Do they match? Are they even close? Message Map Creation.

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Product Management and Value Chain Analysis

All About Product Management

Marketing and Sales: SEO/SEM, Selling website space (jobs, ads, sponsorship…), offering ‘must have’ information (news letters, white papers, case studies.). Service: Help desk and technical support. The primary activities mentioned above are all possible due to the implementation of technology.

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Java License Monitoring – Why you need to monitor your Java licenses and how to do so

eG Innovations

This allows administrators to review when changes to a JAR version happened and correlate them with any application performance changes. Concerns have also been raised because Oracle’s definition of an employee is extremely broad. This means that the platform will also track “Java archive” (JAR) file versions.

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Empire Selling’s Dan Swift on using social media to drive sales leads

Intercom, Inc.

After about two and a half years there I joined Sprinklr , a social media management technology company, and was there for three years as a divisional vice president. The latest report, I think it was from the Harvard Business Review, says it’s not going to work 97% of the time. It does work 3% of the time.