Product Management University

DECEMBER 2, 2022

If you’re in product marketing or product management, you’re likely familiar with the concept of user personas and buyer personas. These terms might even be used interchangeably in your organization to describe a product’s customers. However, user personas and buyer personas are distinctly different.

B2B 130

B2B Customer Experience User Testing Customer Feedback 130

Haines-Group

DECEMBER 11, 2023

Afterall, they each live in different departments with different leaders, and each also has its own perspective about customers that also impacts alignment. It’s like the old adage about 3 blind men all describing an elephant differently based upon what part of the animal they touched.

Customer Experience 78

Customer Experience Customer Feedback Vision Agile 78

Userpilot

MAY 1, 2024

TL;DR User needs analysis refers to using various techniques to understand users’ aspirations, goals, and pain points. You can perform a needs analysis using various methods, such as user feedback surveys, focus groups, and interviews. Then, select a user persona to drill into a particular segment’s preferences and problems.

User Testing 94

User Testing Feedback Software Analytic Tools Research Software 94

Userpilot

MARCH 25, 2024

We’ll also discuss a few useful tools to analyze user activity. Product teams can use it to better understand user needs and preferences. Specify customer persona(s) for your analysis to understand the unique needs of your segment. Generate a trend analysis report to see how each segment uses your app.

Data Visualization 92

Data Visualization Customer Feedback User Testing Customer Experience 92

Userpilot

MARCH 10, 2024

In this article, we’ll take a closer look at different examples of behavioral patterns. TL;DR User behavior patterns refer to the common behaviors people demonstrate while using an app. You can use various analytics techniques to identify similar usage patterns. Use the collective insights to improve the user experience.

Data Visualization 90

Data Visualization User Testing Customer Feedback Customer Experience 90

Userpilot

NOVEMBER 22, 2022

User segment vs persona: what makes the two different from each other? While segments and personas are not mutually exclusive, they have different purposes in the SaaS industry. A user persona is a fictional character whose characteristics and goals mimic those of your ideal customer. What is a user persona?

User Testing 94

User Testing Research Software Customer Experience Feedback Software 94

Userpilot

MAY 23, 2024

Customers aren't all the same, so you need different types of customer support to address the needs of different kinds of customers. This article explores 12 of the most important customer support types and how to approach them to consistently deliver outstanding customer experiences. Proactive support.

Embedded Analytics 85

Embedded Analytics Customer Experience Data Visualization Customer Feedback 85

Userpilot

MAY 20, 2024

Are you using B2B loyalty programs in your business? B2B loyalty programs can take many different shapes, so this article will explore how yours might look, why they are important, how you can build one, and some examples to inspire you. If you want to start creating the best customer loyalty programs, consider Userpilot.

Feedback Software 72

Feedback Software Analytic Tools B2B Research Software 72

Haines-Group

DECEMBER 28, 2023

All these perceived necessities tend to hold us back. The Solution Of course, the central point of customer research is to disabuse us of our assumptions and to learn what is new. Note, however, that these interviews must be of comparable types of people, not disparate groups. Personifying Needs A quick word about personas.

Customer Feedback 78

Customer Feedback User Testing Customer Experience Product Research 78

Userpilot

FEBRUARY 18, 2024

You will also see common use cases where Userpilot’s funnel analysis tools come in handy. There are different funnels—sales funnel, onboarding checklist funnel, free to paid conversion funnel, and so on. Add filters to extract insights for various user personas. Track user behavior for multiple personas.

Data Visualization 93

Data Visualization Analytic Tools Onboarding KPIs Reporting Tools 93

Userpilot

MARCH 19, 2024

7 types of reports to help measure user engagement patterns: Trend analysis. A step-by-step process for analyzing user behavior trends: Identify the user persona you wish to track. Product teams use this data to improve user experience with their app. Benefits of tracking user behavior data : Understand current usage patterns.

Data Visualization 85

Data Visualization Analytic Tools Feedback Software Customer Feedback 85

Userpilot

MARCH 19, 2024

As today’s user increasingly desires swift solutions when using digital products, user experience optimization can spell the difference between the success and failure of a product. Create user personas to address the specific needs of your users. Create user personas to address the specific needs of your users.

Customer Experience 92

Customer Experience User Testing Research Software Feedback Software 92

UX Planet

DECEMBER 15, 2023

Storytelling is an ancient art form used to inform, entertain, and enchant audiences for thousands of years. It is now being used in UX design to create engaging experiences that echo with users long after they have left the interface. Here we will highlight the characteristics of efficient storytelling in UX design.

UX 94

UX Research Software Customer Experience Product Research 94

UX Planet

JANUARY 16, 2024

Type of user journey maps 4. Type of user journey maps Current-State User Journey Map: Purpose: Illustrates the existing user experience from awareness to post-purchase. Persona-Based User Journey Map: Purpose: Tailored to a specific user persona, detailing their unique needs and pain points. Benefits 1.

Data Visualization 71

Data Visualization User Testing Customer Feedback Customer Experience 71

Userpilot

FEBRUARY 18, 2024

If your analysis drop-off rates for specific user personas or segments , use filters to ensure you’re including the relevant data. To be able to conduct drop-off analysis easily and efficiently, use the right tools, like Userpilot. Feature usage – when users stop using a feature. Let’s get right to it!

Analytic Tools 88

Analytic Tools Data Visualization Research Software Onboarding KPIs 88

Userpilot

OCTOBER 24, 2022

Gathering meaningful insight from your customers is a challenge for any product manager: what you need is a handy user persona survey template to help you capture it… We’re here to help! In this article, we’re going to explore how user personas can help you gather and utilize customer insight more effectively.

User Testing 88

User Testing Research Software Customer Feedback Feedback Software 88

The Product Coalition

FEBRUARY 20, 2023

It states that if 40% or more of your users would be “very disappointed” if they could no longer use your product, then you’ve achieved product-market fit. Even when I search for “how to find product market fit,” I find vague articles describing how you should understand your target persona, test prototypes, etc., Until the 40% rule.

User Testing 168

User Testing Product Research Product Marketing Customer Feedback 168

Mixpanel

APRIL 18, 2024

For one, in an ideal scenario, any new feature release requires a healthy amount of testing and, unlike B2C companies which build for general consumers and might have millions of users, most B2Bs are lucky to have a few thousand people regularly using their products. B2B products often have to appeal to many different personas.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Userpilot

FEBRUARY 28, 2024

Start creating a user flow by researching your users and creating user personas. Next, map out the user journey for each persona, focusing on main touchpoints, actions, challenges , and feelings. Following that, use path, heatmap , and session recording analysis to find the root cause for user drop-offs. Ready to dive in?

Analytic Tools 88

Analytic Tools Feedback Software Data Visualization Research Software 88

Userpilot

MARCH 29, 2024

Use data analytics tools to analyze customer journeys and spot patterns in user behavior. Here are 8 insightful customer journey analytics examples that can improve your operational efficiency: Funnel analysis to identify drop-offs in different customer journey maps. However, there are also several differences.

Data Visualization 81

Data Visualization Analytic Tools Customer Feedback Customer Experience 81

Userpilot

APRIL 19, 2024

Market Research Methods Now that you understand the role of well-defined research objectives, let’s examine the different types of market research and research techniques for realizing these goals. Market research uses primary market research as an essential tool. Why should you do market research? The outcome?

Research Software 52

Research Software User Testing Market Research Data Visualization 52

UX Planet

FEBRUARY 26, 2024

Being a product designer does not mean you can’t draw from architecture, graphic design, or type design. See volume 7 —December Pro tip: use the cmd + f to find the inspiration you need faster. As type director for Monotype, he oversees typeface design and reprints of classic typefaces such as Optima. See volume 6 — September ?See

Research Software 88

Research Software Magazine Branding Banking 88

UX Planet

APRIL 3, 2024

Actionable tip: Use SMART criteria (Specific, Measurable, Achievable, Relevant, Time-bound) to articulate what you want to achieve, whether it’s increasing conversion rates, improving user satisfaction, or identifying friction points in the user flow. It’s crucial to know what you’re trying to understand or achieve with each journey map.

User Testing 85

User Testing Customer Feedback Customer Experience Data Visualization 85

Mind the Product

FEBRUARY 11, 2020

While we all came from different backgrounds, we had one thing in common: open-mindedness. While we all came from different backgrounds, we had one thing in common: open-mindedness. Learning the local language (or trying to anyway) and seeing different religions and values made you reflect on your own. I also learned that 7.1

User Testing 164

User Testing Development Data Visualization Customer Feedback 164

Userpilot

APRIL 3, 2024

Follow these 6 essential steps to create a resource center: Define the user personas of your product. Create different types of content to cater to everyone’s learning style. Publish your resource library and promote it to users using a tooltip. FAQs : A collection of answers to the most frequently asked questions.

Feedback Software 90

Feedback Software Analytic Tools Research Software Data Visualization 90

UX Planet

DECEMBER 12, 2023

How can we put these AI tools to use in our real-world work, keeping practicality and effectiveness at the center? How can we put these AI tools to use in our real-world work, keeping practicality and effectiveness at the center? I have found that generative AI can be useful for this task.

Generative AI 83

Generative AI UX Research Software User Testing 83

Userpilot

APRIL 29, 2024

Different segmentation types. Customer segmentation use cases. ’ Next use analytics and surveys to collect relevant data and use it to segment customers. Segmentation by role or use case helps teams create personalized onboarding experiences. If yes, this guide is for you! How to create segments.

Customer Experience 91

Customer Experience User Testing Customer Feedback Analytic Tools 91

Userpilot

JANUARY 9, 2023

What is a product persona? How is different from user or buyer personas? We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. Product personas are fictional characters that represent real users.

Feedback Software 90

Feedback Software Research Software Analytic Tools User Testing 90

UX Studio

MARCH 1, 2024

Let’s imagine, for example, that AI would relieve us of the tiring task of transcribing hours of interview recordings or that it would sift through huge data sets and generate insights and visualizations within seconds. But the question arises: How useful are the currently available tools, and what challenges do they generate?

Data Visualization 97

Data Visualization Research Software Product Research Analytic Tools 97

UX Planet

FEBRUARY 1, 2024

Imagine there are ten different types of users who will interact with your product, each with unique goals and ways of using the interface. UX User personas are like detailed maps that guide the development of a product to meet specific user needs. Understanding the diverse needs of your potential users.

User Testing 52

User Testing Research Software Feedback Software Analytic Tools 52

Userpilot

FEBRUARY 3, 2023

You can use CES , CSAT , and NPS surveys across the entire customer journey. After completing your customer analysis, create user personas based on real customer traits. Buyer personas are great to turn to when planning your marketing campaigns or when you want to make product improvements. What is customer analysis?

Analytic Tools 94

Analytic Tools User Testing Research Software Feedback Software 94

Userpilot

JANUARY 9, 2024

Understanding the difference between primary vs secondary users’ UX design is the key to creating a product that everyone loves. This article explores the differences between primary and secondary users in SaaS UX design and provides strategies for identifying them for your product. Book a demo now to learn more.

Research Software 83

Research Software Analytic Tools User Testing Feedback Software 83

Userpilot

MAY 30, 2023

Every successful product marketer has at some point wondered how to create a persona. Good user personas are critical to any successful product marketing campaign. Put simply, user personas impact your entire business model. In this article, we take an in-depth look at the user persona creation process.

Data Visualization 95

Data Visualization Analytic Tools Research Software User Testing 95

Product Talk

MARCH 6, 2024

They started using Pendo to manage these insights and make sure they were giving everyone a voice without disrupting the product team’s workflow. At Plum, what we do is we use industrial organizational psychology or I/O psychology science to assess people’s potential. Tweet This So how exactly do you manage all these ideas?

Feedback Software 206

Feedback Software User Testing Customer Feedback Customer Experience 206

Userpilot

APRIL 18, 2024

TL;DR Customer segmentation involves dividing your customers into different groups based on common characteristics, such as age, gender, industry, device type, and company size. Market segmentation, on the other hand, focuses on dividing the broader target market into different segments. Let’s get started. Why segment customers?

Data Visualization 83

Data Visualization Analytic Tools Feedback Software Customer Experience 83

The Product Coalition

FEBRUARY 3, 2022

This article is inspired by the book The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback by Dan Olsen and aims to describe two essential concepts described in the book, namely the Product-Market Fit Pyramid and the Lean Product Process that aims to help us achieve that fit.

User Testing 139

User Testing Product Research Product Marketing Customer Experience 139

Userpilot

FEBRUARY 22, 2024

TL;DR Customer communication encompasses all interactions between a business and its customers, while customer communication strategy is what you’ll use to improve these interactions amongst new and existing customers. Use in-app messages to improve customer communication. Use NLP to streamline ticket resolution time.

Customer Communications 97

Customer Communications Feedback Software Analytic Tools Customer Experience 97