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From vanity to value: How Intercom conducts NPS surveys

Intercom, Inc.

“First developed in 2001 by Fred Reichheld, NPS quickly became a key metric in all sorts of industries, an agreed measure of customer loyalty” First developed in 2001 by management consultant Fred Reichheld, NPS quickly became a key metric in all sorts of industries, an agreed measure of customer loyalty. .

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Applying Neuromarketing to Elevate the Digital Banking User Experience

UX Planet

Emotional Brand Connection Another surprising insight is the role of emotional bonds in building long-term loyalty and trust (Plassmann, Ramsy & Milosavljevic, 2012). Berns, McClure, Pagnoni and Montague (2001) observed how even predictable rewards can sustain engagement over time, particularly when layered into an interactive journey.

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Branding Yourself as a Product

Pragmatic Marketing

Unfortunately, in 2001 as the dot-com boom went bust, Fujitsu, for the first time in the company’s history, lost money. Put another way: Your personal brand is more important than ever. And if you are the product, why not manage your personal brand like a product? I thought I’d be there for 35 or 40 years.

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Is It Time For Mailchimp To Give Up The Throne: Who Are The Other Promising Contenders In The…

The Product Coalition

Founded in 2001, Mailchimp has grown its user base to more than 11 million. They work predominantly on customer engagement and have interesting features to build trust in your brand. Is It Time For Mailchimp To Give Up The Throne: Who Are The Other Promising Contenders In The Market? How is CM Commerce a better Mailchimp alternative?

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Top 5 User Experience (UX) Design Agencies in 2020–2021

The Product Coalition

That’s why we have collected the top five user experience agencies in the world that have designed thousands of digital products for the most loved and popular brands. This studio was founded in 2013 by Dima Venglinski and collaborated with top brands like Google, Rolls Royce, Huawei, Bolt, Pipedrive, Atlassian, Zoom, and many others.

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What Can Amazon’s Product Managers Do About All Of Those Boxes?

The Accidental Product Manager

In 2001 there were 300 companies in this business. The leader in this market category was a brand called LaCroix. This has led to intense competition in the box manufacturing business. In the box industry, the average profit margin increased from 5% of revenue back in 2014 by 5.8% Now there are only 255 companies.

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Paying It Forward

Mironov Consulting

I remember major tech downturns in 1985, 1992, 2001 and 2008.  Especially  Especially 2001.  I  I quit my third startup on Sept 1st, 2001, in a very hot tech moment.  For the first time, I was asking for help rather than offering it, which was new and strange and deeply humbling for a name-brand MBA.  But