2003 Branding Positioning 
Userpilot
MAY 17, 2022
This opinion could be positive or negative. Brand monitoring also works as you get to see what the world is saying about your brand on social media and other digital communities. Customer feedback can either be positive or negative , and both are important as they’ll enable you to assess your product properly.
Userpilot
JANUARY 22, 2020
Net Promoter Score, often abbreviated to NPS, was first devised in 2003. Generally speaking, a positive NPS or NPS above 0 is considered “good” Anything above 30 would be considered excellent. That was 17 years ago, back in 2003. These are customers who are really happy with your product, and are loyal to your brand.
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Userpilot
SEPTEMBER 24, 2020
So since Reicheld published his seminal Harvard Business Review article “ The One Number You Need to Grow ” in 2003 – NPS rapidly grew to prominence. In particular, you must ensure it features your own branding and not that of the service provider. The needs of brand new users and seasoned pros are very different.
Mind the Product
DECEMBER 2, 2016
In 2003 Lego lost $300 million – even though Lego has the highest profit margin of any toy brand – and predicted a loss of $400 million in 2004. Positioning issues. In doing this Ford opened the door to competitors like GM, who started to make cars for “every purse and purpose”.
Userpilot
MARCH 23, 2022
NPS is a type of user survey developed in 2003 by Bain & Company. When you measure NPS regularly, you’ll be more positioned to prevent customer churn in real-time because you’ll see customer frustrations quickly. Customers have been educated, and they expect nothing short of every other brand.
The Accidental Product Manager
OCTOBER 1, 2018
In order to provide their customers with content for the iPhones and iPads, Apple created the iTunes digital store way back in 2003. As a product manager, who wouldn’t want to have a dominate position in the market that we are competing in? I’m pretty sure that we all know about Apple and their popular iPhones and iPads.
Userpilot
JANUARY 8, 2021
The good news: having a positive NPS score (0-30) means you are on the right track. The metric was developed by Bain and Company in 2003 and has since been adopted by millions of businesses. Detractors will be not only less loyal to your brand but also ready to drag your business through the mud. Source: Userpilot. What is NPS?
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