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5 Costly Branding Mistakes

UX Planet

For startups and product owners, the stakes are high, and the path is treacherous. SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. This belief makes you disregard market research because you feel you already know everything customers want.

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Saying Goodbye

The Product Bistro

It is long, so get a fresh cuppa… Without further ado, here is the message I sent: Sent: Friday, September 18, 2009 8:05 AM. I will be joining Open Text, a leader in Enterprise Content Management as the Senior Product Line Manager for the RightFax product line. NT9000 product releases. To: Geoffrey Anderson.

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Here’s how to develop the most successful user stories

bpma ProductHub

By Jeffrey Segarra – The precision and quality of your product requirements determine if your product will succeed or fail in the marketplace. Developing product requirements is part science and part art. Benefits: More usable products. All user stories are not created equal. You’ll learn both in this workshop.

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Telerik Retiring: Alternatives and Next Steps for Software Usage Analytics Customers

Revulytics

The Telerik Platform is retiring on May 10, 2018 (“retiring products that have served their purpose”). Easy-to-use dashboards let you align product and marketing strategies. In-App Messaging You May Not Have Expected. We have been in business since 2006 and our sole focus is software usage analytics.

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Overcoming Cognitive Biases That Reduce Feature Adoption

Mind the Product

In this blog post, I’ll explore how momentum behavior, loss aversion, and the default effect can influence the adoption rates of product features and give examples of how you can address these hurdles. We humans are resistant to change, which can be an obstacle when introducing new product features to the marketplace.

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The Evolution of Modern Product Discovery

Product Talk

Product management is evolving quickly. The days of gathering requirements from business stakeholders and documenting them in long product requirements documents are vanishing. Instead, product teams are experimenting their way to viable solutions. into context and help product teams know what to use when. David Farber.

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Coda’s Shishir Mehrotra on rethinking docs from scratch

Intercom, Inc.

How do you put a box around a product that defies categorization? I spent about six years there – mostly running YouTube products. I went from most of my day being watching other people do things, being in meetings and reviews and so on, to all of a sudden writing specs, doing designs and trying to figure out what the product was.