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Bob Moore's first brush with life as a founder started in 2008—three days before Lehman Brothers collapsed. Here, Moore shares the lessons he's learned along the way, from weathering bear markets and losing out to the competition, to finding (and falling out of) product/market fit.
Bob Moore's first brush with life as a founder started in 2008—three days before Lehman Brothers collapsed. Here, Moore shares the lessons he's learned along the way, from weathering bear markets and losing out to the competition, to finding (and falling out of) product/market fit.
I’ve been in product management my entire career, in many roles, but I didn’t even know much about PDMA until around 2007. Since then I’ve been to every international conference since 2008, and I’ve been in nearly every role in PDMA, including president. Market Research. Culture, Teams and Leadership.
What are the four SaaS product growth strategies – the Ansoff Matrix? The Ansoff Matrix is a visual strategic planning tool that provides business professionals with a framework for product growth. Also known as the Product/Market Expansion Grid, it was designed by mathematician and business manager H.
Additionally, as users engage and provide feedback, the company can identify common challenges and improvement opportunities, allowing the product to evolve in line with real user needs. Join other productmarketing geeks.
Flash Belt 2008, Minneapolis, U.S. Flash Forward 2008, San Francisco, U.S. FITC Toronto 2008, Canada FITC Toronto 2007, Canada Flash Belt 2007, Minneapolis, U.S. Flash Forward 2007, Boston, U.S. FITC Winnipeg 2006, Canada FITC Toronto 2006, Canada FITC Toronto 2005, Canada Flash Forward 2005, New York, U.S.
He also parachutes into software companies as interim VP Products/CPO to address company-level product/market/leadership issues. Rich has been the “product guy” at six Silicon Valley start-ups, and his long-running blog covers software, start-ups, product strategies, and the inner life of product managers.
Common reasons for churn: Product-market fit failure. Product pricing plan weak points. Customers could churn due to one of the following reasons: Product-market fit failure: This is one of the biggest reasons for churn and something that most startups deal with. Poor onboarding. Delayed Aha moment.
In the introduction to this series I made the point that ProductMarket Fit isn't the only thing that matters. It is actually only one of four fits needed to grow a product to $100M+ in a venture-backed time frame. Why we should be thinking about it as MarketProduct Fit. I’ve been in both situations.
Today’s episode is with Tido Carriero, the Chief Product Officer at Segment, a customer data platform which was recently acquired by Twilio. Before that, he built out the engineering teams that worked on the core product and the initial business product at Dropbox.
A form of minimum viable product MVP designed to attract customers up front and raise money to actually build the product prior to launch. If you want to generate a buzz and market your idea, use a crowdfunding-style MVP. Identify productmarket fit and understand what will build loyalty, use a minimum lovable product.
The question did pop up in the second interview: “ If you were working at Google and had all the company’s resources, which product would you choose to work on?”. You have to understand, it was early 2008. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an Luckily for me, I came prepared with an answer. “I
1 “spinoff” site: Ask A Good Product Manager (2008-2012) 1 design (in need of an upgrade/overhaul, I know). Nearly 850,000 sessions. million pages viewed. 200+ posts. 900+ comments. Tickets are still available; use the discount code JEFFVIP (because if you’re reading this, you’re a VIP!)
1 “spinoff” site: Ask A Good Product Manager (2008-2012) 1 design (in need of an upgrade/overhaul, I know). Nearly 850,000 sessions. million pages viewed. 200+ posts. 900+ comments. Tickets are still available; use the discount code JEFFVIP (because if you’re reading this, you’re a VIP!)
Hubspot, one of the leading content marketing platforms, pioneered webinars all the way back in 2008. In only 4 years the number of customers that used their product went from 317 to 10,000. Hubspot built its early success off interactive, unforgettable, and useful webinars.
in 2008 found that the 11-point scale that Reichheld advocated isn’t actually the most effective measure. You can use these to improve your onboarding or to drive productmarketing initiatives. How to cross-reference product usage with NPS? There are those that say no. There are many other criticisms of NPS.
The original Peek Pronto designed solely for email was refreshing and innovative when it came to market in 2008. Look for ProductMarket Fit. You need to do this for every new product you plan to launch, instead of relying on customer insights from your previous product. Customer research is everything.
My career in events started back in 2008 as a sales associate supporting sponsorship fulfillment. Content Production and Delivery. I fell in love with the nitty-gritty details of my job so I ventured out of sponsorship fulfillment and dove right into event management.
Today, Merci works as a Partner at Lightspeed Venture Partners , investing in early-stage consumer and B2B companies looking to find product-market fit and accelerated growth opportunities. In case you Join us at Amplify to be inspired by Marcelo’s discussion on the creative potential of your productmarketing campaigns.
The authors relied on their intuition or professionalism, and didn’t account for the most important factor in product creation?—?the the product/market fit. Everpix and Google Wave didn’t satisfy the market. It is tightly connected with the Lean Startup concept created by Eric Reis in 2008.
You joined YouTube back in 2008, and you helped guide the company through hypergrowth after its acquisition by Google. During that time, what were some of the biggest lessons that you learned scaling the product organization? When I got to YouTube in 2008, we had amazing growth in lots of different ways. This was 2008.
If you can create a scenario where others are building on top of your product – and therefore evolving it in ways you may not have the resources to do yourself – your offering suddenly becomes even more valuable to your customers. Here, Ceci unpacks her thinking for Intercom’s Group ProductMarketing Manager, Jasmine Jaume.
Martina has gone on to have a remarkable career, in both product management and productmarketing. This turned out to be one of the most dramatic and visible – yet challenging product efforts for the iTunes team. What started then became a multi-billion dollar win for both Apple and Microsoft.
DC : Probably one that’s not even officially a start up but I started a nice thing called ghost story and which is a browser plugin privacy browser plugin and I started that in 2008. And by the fifth time you’re certifiable at this point. Like starting businesses cause when you go through it is. But at least you can see something.
Rahul Vohra: The Product-Market Fit Engine. Claire Suellentrop: Get Out Of The Echo Chamber: How To Use JTBD To Perfect Your Product’s Messaging. Talks from BoS USA 2008. Matt Wensing: 1 Startup In 10 Years vs 1,000 Startups in 10 Minutes. Greg Baugues: Mental Health – What You Can Do. Paul Graham: Trends.
But back, but yeah, I mean, back-to-back in like 2007-2008 timeframe, I actually acquired a small ad network. Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. It was 2007, which I realized is 13 years ago, which feels like a very long time. Upcoming Events.
The product was launched in 2001 as the company’s first consumer music gadget in a market, which at the time was dominated by products like the Nomad Jukebox from Creative Labs. 2] iPod sales reached their peak in 2008, which also marked the start of the maturity stage. End of Life : The product is discontinued.
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