bpma ProductHub
APRIL 17, 2017
By Don Stoddard – In the very best companies, roadmaps support key objectives with very specific measures impacting the business. Roadmaps are great at showing a direction, but they often don’t tell the story of “why.” And while strategy and Roadmaps set the direction, they are not enough to deliver results.
Pragmatic Marketing
NOVEMBER 16, 2019
Founded in 2009 and officially launched in 2011, Uber Technologies Inc. revolutionized the direct transportation market. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing.
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Pragmatic Marketing
NOVEMBER 16, 2019
Founded in 2009 and officially launched in 2011, Uber Technologies Inc. revolutionized the direct transportation market. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing.
Product Management University
DECEMBER 12, 2019
Employ these three best practices for your customer advisory boards and you’ll be able to accelerate the maturation of product management and product marketing with greater focus on delivering strategic value to the customer. If most or all products in your portfolio target the same markets, that may be the worst thing you can do.
Product Management Unpacked
APRIL 27, 2020
The Great Recession (December 2007- June 2009). Prioritize your roadmap for customers. Anything that makes you a continued ‘aspirin’ versus a vitamin in the features roadmap goes to the top of this week’s sprint. Look at the roadmap. The Iran/Energy Crisis Recession: (July 1981 – November 1982). So be prepared.
UX Planet
FEBRUARY 22, 2024
Here’s a roadmap to guide your efforts: Understand the Gaps: Start by assessing your organization’s design maturity. Propose tools like design systems and advocate for user-focused product roadmapping. Websites like Harry Brignull’s offer a comprehensive catalog of these tricks, helping you become a more aware user [Brignull, 2009].
Roman Pichler
DECEMBER 4, 2018
Having said that, it is a valid strategy to launch a minimum viable product (MVP) whose architecture, technology, and code has been intentionally compromised in order to reduce time to market—as long as the quality is good enough to adapt the product to feedback from the early market.
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