article thumbnail

446: Winning at new products – with Bob Cooper, PhD

Product Innovation Educators

Some companies will retreat and cut their spending by cutting bolder long-term innovations, and we saw in the recession around 2010 that was a bad strategy. Show the customer something in the first three weeks of development and repeat every four weeks. Get the product out in their face fast, early, often, and cheap.

article thumbnail

Minimum Viable Products: Why You Should Test before Investing in Ideas

The Product Coalition

Minimum Viable Products: Why You Should Test Before Investing In Ideas Let’s analyze the advantages of MVP-based software development. Why should you invest in MVP development? You can successfully prevent these problems by starting software development with a Minimum Viable Product (MVP). First, the developers create a wheel.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Product Management History: The Nineties, The Noughties, and Beyond

The Product Coalition

Corporations started re-structuring so that teams were self-managing, and were given more autonomy and ownership. There was a gap between development and tech which needed to be filled. Product Management developed organically, as the intersection between engineering and brand management. After all, many paths lead to product!

article thumbnail

Mobile Second: When Desktop is the Right Platform to Focus on First

Mind the Product

In 2010 Google announced it would prioritize mobile ahead of desktop when developing new products. As a startup on a tight budget we had three key requirements for our development process: Build cheaply – We didn’t know how many release cycles it would take to reach product/market fit. Step 2: Development of User Hypotheses.

article thumbnail

What is Self-Awareness and why Should you Care?

Mind the Product

But, when asked about the greatest moment of the turnaround, Mulally says it was when his executive team started being comfortable enough with him to tell him the truth. Poor-performing companies’ employees were 79% more likely to have low overall self-awareness than those at firms with robust ROR. What is Self-Awareness Anyway?

article thumbnail

How to Make Agile Work in Fast-Growing Startups

The Product Coalition

Six Fallacies that Prevent Startups from Adopting Agile Successfully From 2010 to 2017, I worked several years in three Berlin-based, fast-growing startups in my capacity as Scrum Master, agile coach, and Product Owner. Their collaboration will lead over time to a ‘team of teams’ structure. Participation is free.)

Agile 195
article thumbnail

Sean Ellis on charting a path toward sustainable growth

Intercom, Inc.

Today he’s the founder and CEO at GrowthHackers , whose software, community and annual conference help teams work together to drive breakout growth results for “must have” products and services. Adam: “Growth hacking” is a term you coined in 2010, but since then a lot of alternative definitions have sprung up.