2011 Blog Marketing Product Marketing 
Intercom, Inc.
JUNE 1, 2018
About 50 percent of my time was spent communicating with potential users, whether that was asking them to try Intercom over email, meeting them at conferences, responding to them in blog comments or talking to them on Hacker News. Looking back, I didn’t see these activities as marketing with a capital M, but they absolutely were.
The Product Coalition
JUNE 15, 2020
In a nutshell, product-led growth is a strategy which focuses on the product itself being the primary driver of growth for a company, rather than investing in expensive and elaborate marketing campaigns. from engineering to sales and marketing?—?around A product-led growth strategy. The secret? It’s cheaper.
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Radical Product
SEPTEMBER 24, 2019
Photo by Randy Fath on Unsplash How to iterate less and achieve more In my recent talks and blog posts , I’ve shared the importance of having a clear vision to avoid common product diseases. This is the approach I took when I co-founded Likelii in 2011 to help wine enthusiasts find wines they were likely to like.
Userpilot
JULY 6, 2021
How many people should there be in your SaaS product marketing team? When should you start building a product marketing team and what role should you hire first? Let's talk about how to build and structure product marketing teams for SaaS products. SaaS product marketing team structure.
Intercom, Inc.
JANUARY 16, 2020
Here are five quick takeaways: In 2011, Forbes Magazine called RealtimeBoard (Miro’s previous iteration) “a virtual whiteboard on steroids” We chatted to Andrey about this description to see if the shoe still fits today. We have a (pricing) plan for consultants with our product who we know will work with multiple customers.
Intercom, Inc.
OCTOBER 1, 2020
Sales, marketing, finance, support, and R&D all use the roadmap for different thing. Sales want to sell it, marketing needs to plan for it, finance needs to model it, support needs to be able to explain it, and R&D needs to be excited about it. I was having a great time there, back in 2011. Paul: No comments.
Intercom, Inc.
OCTOBER 1, 2020
Sales, marketing, finance, support, and R&D all use the roadmap for different thing. Sales want to sell it, marketing needs to plan for it, finance needs to model it, support needs to be able to explain it, and R&D needs to be excited about it. I was having a great time there, back in 2011. Paul: No comments.
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