Lenny Rachitsky

FEBRUARY 13, 2024

Testing multiple prices in the market for SaaS products also means maintaining them—which no technical team wants to do indefinitely. Their analysis builds on a compelling 2019 WTP field study and an in-depth comparison from 2011. If the marketing team asked customers, “What’s the most you’d pay for pasta?,”

Data Visualization 105

Data Visualization Product Research User Testing Research Software 105

NextBigWhat

AUGUST 10, 2019

Product Management Role Definition (courtesy Atlassian blog). FYI: This definition was created in 2011 by Martin Eriksson – when there was no Uber, Airbnb & Google was still largely a search company. Define the market & the customer. Work with marketing & sales on collateral.

Product Management 86

Product Management Product Manager Management Management 86

Radical Product

SEPTEMBER 24, 2019

Photo by Randy Fath on Unsplash How to iterate less and achieve more In my recent talks and blog posts , I’ve shared the importance of having a clear vision to avoid common product diseases. This is the approach I took when I co-founded Likelii in 2011 to help wine enthusiasts find wines they were likely to like.

Product Strategy 40

Product Strategy Strategy Vision Download 40

Intercom, Inc.

JANUARY 16, 2020

Here are five quick takeaways: In 2011, Forbes Magazine called RealtimeBoard (Miro’s previous iteration) “a virtual whiteboard on steroids” We chatted to Andrey about this description to see if the shoe still fits today. And this is pretty unique on the market. Short on time? Do you think that description still fits?

Research Software 249

Research Software Data Visualization User Testing Customer Experience 249

Antwak Blog

FEBRUARY 15, 2021

Date of podcast launch: 2011. Down The Security Rabbithole is targeted towards individuals with a curiosity in software who’ve been market focused. This podcast, released in 2011, is now one of the most popular for industries. The post Top 10 Podcasts for Cybersecurity in 2021 appeared first on AntWak Blog!

Technical Review 52

Technical Review Research Software Systems Review Software Review 52

Antwak Blog

FEBRUARY 15, 2021

Date of podcast launch: 2011. Down The Security Rabbithole is targeted towards individuals with a curiosity in software who’ve been market focused. This podcast, released in 2011, is now one of the most popular for industries. The post Top 10 Podcasts for CyberSecurity in 2021 appeared first on AntWak Blog!

Technical Review 52

Technical Review Research Software Systems Review Software Review 52

Userpilot

MARCH 29, 2022

Product-led growth is neither an entirely new topic nor drastically different from other strategies such as marketing-led or sales-led. However, using a PLG strategy doesn’t mean you should get rid of your marketing department. Created in 2011, Zoom has over 300 million participants every day globally. Sales-led strategy.

Feedback Software 88

Feedback Software Onboarding KPIs User Testing Strategy 88

Arpit Rai

OCTOBER 29, 2019

I just realized that I had not cross-posted my responses on the AMA on my Medium blog. Back in 2011–12, I wanted to create products that would help solve the problems I was facing or that my friends were facing. back in 2011–12. Lastly, B2C seems to be a winner take-all market. I wrote a long blog post on this actually.

Analytic Tools 52

Analytic Tools Research Software Feedback Software B2C 52

BrainStation Product Management

JULY 20, 2018

Erikkson, 2011. PMs are passionate about understanding their users’ problems and needs, and they rely on a deep user experience understanding when working with their research, technical, and marketing teams. If the idea of bringing products from ideation to market intrigues you, Product Management is the career for you.

Technical Review 68

Technical Review User Testing Product Management Product Manager 68

The Product Coalition

DECEMBER 17, 2019

Siri received mixed reviews when she first landed in the iPhone 4S in 2011. with 8% of the market share in the 3rd quarter, it’s clear that the new fitness obsession is data. AI started to feel a lot more human in 2011 when Apple introduced Siri. This article was also published on The Product Management Blog.

Wireless 79

Wireless Technical Review Research Software User Testing 79

BrainStation Product Management

OCTOBER 1, 2019

BrainStation offers Online Live Certificate Courses in data, design, development, marketing, and product management. Erikkson, 2011. PMs are passionate about understanding their users’ problems and needs, and they rely on a deep user experience understanding when working with their research, technical, and marketing teams.

Technical Review 55

Technical Review User Testing Analytic Tools Product Research 55

freshtrax

AUGUST 6, 2019

The second Japan Night event in 2011. freshtrax is btrax’s blog where readers can find articles on the latest marketing, business, and design trends in Japan and America. As we saw a need to provide services that complemented our design expertise, we also started offering marketing and branding services in 2008.

User Testing 81

User Testing Customer Experience Naming Vision 81

Mind the Product

MAY 29, 2018

He is the co-author of the New York Times bestseller, The Lean Entrepreneur and has over 20 years experience helping companies bring high-growth products to market. Leisa tweets at @leisa and occasionally blogs at disambiguity.com. Brant Cooper helps organizations big and small innovate. Sunnyvale and London) and MOO.COM (London).

Technical Cofounder 76

Technical Cofounder Fractional CTO CTO Coach User Testing 76

Intercom, Inc.

OCTOBER 1, 2020

Sales, marketing, finance, support, and R&D all use the roadmap for different thing. Sales want to sell it, marketing needs to plan for it, finance needs to model it, support needs to be able to explain it, and R&D needs to be excited about it. I was having a great time there, back in 2011. Paul: No comments.

Roadmap 165

Roadmap Feedback Software User Testing Reporting Tools 165

Intercom, Inc.

OCTOBER 1, 2020

Sales, marketing, finance, support, and R&D all use the roadmap for different thing. Sales want to sell it, marketing needs to plan for it, finance needs to model it, support needs to be able to explain it, and R&D needs to be excited about it. I was having a great time there, back in 2011. Paul: No comments.

Roadmap 165

Roadmap Feedback Software User Testing Reporting Tools 165

Arpit Rai

OCTOBER 29, 2019

I just realized that I had not cross-posted my responses on the AMA on my Medium blog. Back in 2011–12, I wanted to create products that would help solve the problems I was facing or that my friends were facing. back in 2011–12. Lastly, B2C seems to be a winner take-all market. I wrote a long blog post on this actually.

Analytic Tools 40

Analytic Tools Research Software Feedback Software B2C 40

Alchemer Mobile

NOVEMBER 25, 2019

Just pretty relevant to this conversation around launching products and relaunching , and then continuing to meet the market where it needs to be met. After the first couple of iterations and being out in market for several years, they had meaningful success and their app was driving a lot of business. Ben Johnson: Awesome.

Feedback Software 147

Feedback Software Research Software User Testing Customer Experience 147

The Accidental Product Manager

APRIL 16, 2018

They got into the motorcycle business by buying the Indian Motorcycle Manufacturing brand from a private equity firm back in 2011 and then launched the Indian line of motorcycles two years later. This is going to become more and more important to Polaris as the baby boomer market continues to age and stops buying motorcycles.

Customer Experience 56

Customer Experience Product Management Product Manager Transportation 56

The Product Coalition

JANUARY 15, 2019

Not insignificantly, the white sheets insight is still a key component of their value prop :) Example 2: Evolving with your users (to reach millions more) As I’ve blogged and talked about at length, the early days at Tala (then Inventure), were highly experimental. We wanted to solve this problem for that group of people?—?and

Feedback Software 84

Feedback Software Customer Feedback White Paper Data Visualization 84

Business of Software Conference

JULY 29, 2019

We release new talks regularly right here on our blog. Sales & Marketing. Wade Foster and his co-founder started Zapier (it rhymes with ‘happier’) back in 2011 during a hackathon. Technology launched before the market was ready, a funded company run into the grown, struggling to reach the heights of an American counterpart.

Software Review 49

Software Review Analytic Tools Technical Review Data Visualization 49

Intercom, Inc.

AUGUST 25, 2021

Sensing an opportunity, they switched their focus and Intercom was born – the app was released in private beta in July and the company was founded in August, 2011. It’s hard to recall now, but before Intercom released the world’s first in-app messenger in 2011, the chat bubble was not a ubiquitous feature of apps or websites.

Data Visualization 220

Data Visualization Customer Experience Onboarding KPIs User Friction 220

UX Studio: Product Management

SEPTEMBER 16, 2021

Goodpatch was founded in 2011 by Naofumi Tsuchiya after moving to Tokyo, Japan, from the Silicon Valley. In contrast, small design companies serve niche markets with their services. . If you face challenges, like poor conversion rates or product-market mismatch, we recommend looking for agencies with deep expertise in these fields. .

Research Software 59

Research Software User Testing Analytic Tools Feedback Software 59

Intercom, Inc.

JUNE 19, 2019

And as the Group Product Marketing Manager for Platform here at Intercom, I’ve loved seeing all the creative apps our partners have built. So we’re delighted to host Slack’s Director of Platform Marketing, Ceci Stallsmith, on the show. I joined to run platform marketing. We launched the Intercom App Store more than a year ago.

Marketing 217

Marketing User Testing Weak Development Team Product Research 217

Userpilot

JULY 6, 2021

How many people should there be in your SaaS product marketing team? When should you start building a product marketing team and what role should you hire first? Let's talk about how to build and structure product marketing teams for SaaS products. Table of Contents: What does a SaaS product marketing team do?

Research Software 96

Research Software Feedback Software Product Marketing Marketing 96

PMLesson's Ace the PM Interview

OCTOBER 21, 2019

While I was already familiar with developing target addressable market, revenue and profit forecasting, efforts estimate etc, Stephen’s approach of responding to estimation questions was very helpful. Q: When you first transitioned into Product around 2011 from your role back then as a VMWare architect, how was the process like?

Technical Review 40

Technical Review Customer Experience Technical Advisors Research Software 40

Userpilot

MARCH 5, 2019

Psychology doesn’t merely help us to create better marketing campaigns or user interfaces. Marketing and Sales are here to unleash desire and emotion with the potential user, but the final goal of user onboarding experience is to actually create the trigger or the “Aha moment” for users. with evaluation of $600M. Foursquare was a hit.

Customer Experience 58

Customer Experience User Testing User Friction Product Research 58

Intercom, Inc.

MAY 14, 2018

There are few functions where the phrase “the more things change, the more they stay the same” rings truer than in marketing. For instance, the fundamentals of good marketing haven’t changed: crisp writing, a compelling story, strong brand, and of course, a great product to market. Content marketing. Table of Contents.

User Testing 223

User Testing Research Software Artificial Inteligence Marketing 223

Userpilot

MARCH 7, 2022

Sadowski is the founder and CEO of Brand24 , a social media monitoring solution that provides instant access to brand mentions across social, news, blogs, and more. Brand24 wasn’t the first brand monitoring tool in the market, but they were determined to stand out from the crowd with the best Product Experience. How it started.

Analytic Tools 126

Analytic Tools Data Visualization Reporting Tools Technical Review 126

The Product Coalition

DECEMBER 29, 2020

The memo describes the role of the ‘Brand Man’ who would be responsible for managing the product, tracking sales, and general marketing and promotion of the product. In 2011 about 2 billion people used the internet, which more than doubles to over 4 billion in 2018 What Does the Future Hold? Are you interested in Product Management?

Reporting Tools 176

Reporting Tools Product Management Product Manager User Testing 176

Intercom, Inc.

OCTOBER 27, 2022

Alex: Well, at this time, in 2011 or 2012, startups were not a big thing in France or Europe. I thought it was interesting, and I posted a blog post asking, “Should we do the same in France or Europe?” Well I’ll put all those links in the show notes and on the blog post for anyone to find. Liam: Perfect.

Technical Review 118

Technical Review Software Review Systems Review Data Visualization 118

Intercom, Inc.

JULY 25, 2018

If people aren’t signing up, if the marketing page isn’t working, if no one is sharing the product on Twitter, we just assume it will be fixed with a better product. Four of us signed the incorporation documents for Intercom Inc, in August 2011. They love to blog about their success doing it too. ” etc.

Onboarding KPIs 152

Onboarding KPIs User Testing Startups Vision 152

Userpilot

MARCH 5, 2021

People who sign up through a blog post or a feature page. A free trial vs paid trial is a better growth tool and should be used when testing the product-market fit, for products dependent on outside capital, and with a small userbase. Or a low-cost option trying to acquire market share and grow quickly? Source: Ahrefs.com.

User Testing 97

User Testing Data Visualization Customer Experience Customer Feedback 97

Intercom, Inc.

APRIL 26, 2018

When I started writing about this in 2011, the general sentiment was these companies just got lucky, right? And yet, Google has 90% market share? Adam: You wrote a blog post about the regret test , in which say, “Don’t do unto others what they would not want done to them”. Nir: My blog is at NirAndFar.com.

User Testing 223

User Testing Research Software Product Research Weak Development Team 223

Balsamiq

APRIL 23, 2018

First off, they created the User Centered Design Canvas , a powerful tool for analyzing product/market fit, value proposition, brand strategy, and more in a single document. It was 2011 when I started using Balsamiq. Send an email to champions@balsamiq.com with your stories or blog posts! One of Alina's web app projects.

User Testing 73

User Testing UX Data Visualization Research Software 73

Business of Software Conference

MAY 18, 2020

In Times of Scarcity, Clear Vision Beats Rapid Iteration – Guest blog post from Radhika Dutt. Lean Startup changed how we built products when it was published in 2011 – it lowered the risk in innovation by shortening development cycles. It was easy to try things in the market and keep iterating to see what works.

Vision 52

Vision Weak Development Team Government Data Visualization 52

freshtrax

AUGUST 27, 2019

To be successful in any market, properly marketing your business to the right audience and choosing the right marketing tactics are very important factors to consider. In this age of technology, social media has become a very powerful and popular marketing tool that can reach a large population and a variety of users.

Research Software 96

Research Software User Testing Data Visualization Magazine 96

UX Studio: Product Management

FEBRUARY 26, 2019

Although they rank as one of the most expensive firms on the market, critics often mention how they usually present only a raw prototype in return for the large pile of cash. A San Diego-based UX design agency, Telepathy originally started as a web design firm in 2011 and later became a UX agency. Ideo website. Digital Telepathy.

UX 80

UX Data Visualization Research Software Analytic Tools 80