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The ultimate guide to willingness-to-pay

Lenny Rachitsky

It can drive enormous sustained growth (quickly) and often takes very little product work, yet is rarely prioritized or even discussed within product teams. Why are so few product teams testing their pricing? Their analysis builds on a compelling 2019 WTP field study and an in-depth comparison from 2011. Strava had bumps.

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What Does a Product Manager Do?

BrainStation Product Management

As the name suggests, a Product Manager (PM) is responsible for overseeing product development from conception to completion, and beyond. Erikkson, 2011. If the company is seasoned or multinational, there will be many PMs working on a narrower band of the product’s development. What is Product Management? Communication.

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What Does a Product Manager Do?

BrainStation Product Management

As the name suggests, a Product Manager (PM) is responsible for overseeing product development from conception to completion. BrainStation offers Online Live Certificate Courses in data, design, development, marketing, and product management. Erikkson, 2011. Speak to a Learning Advisor. What is Product Management?

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Intercom on Product: One for the roadmap

Intercom, Inc.

Sales, marketing, finance, support, and R&D all use the roadmap for different thing. Sales want to sell it, marketing needs to plan for it, finance needs to model it, support needs to be able to explain it, and R&D needs to be excited about it. Getting this right allows your teams to work in lockstep together.

Roadmap 165
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Intercom on Product: One for the roadmap

Intercom, Inc.

Sales, marketing, finance, support, and R&D all use the roadmap for different thing. Sales want to sell it, marketing needs to plan for it, finance needs to model it, support needs to be able to explain it, and R&D needs to be excited about it. Getting this right allows your teams to work in lockstep together.

Roadmap 165
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My AMA on NextBigWhat

Arpit Rai

I just realized that I had not cross-posted my responses on the AMA on my Medium blog. Feature Development: For B2C products, you’re likely to only develop those features that affect a majority of your customers. back in 2011–12. Lastly, B2C seems to be a winner take-all market. Probably not.

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My AMA at NextBigWhat

Arpit Rai

I just realized that I had not cross-posted my responses on the AMA on my Medium blog. Feature Development: For B2C products, you’re likely to only develop those features that affect a majority of your customers. back in 2011–12. Lastly, B2C seems to be a winner take-all market. Probably not.