The Product Coalition

JUNE 15, 2020

In a nutshell, product-led growth is a strategy which focuses on the product itself being the primary driver of growth for a company, rather than investing in expensive and elaborate marketing campaigns. from engineering to sales and marketing?—?around A product-led growth strategy. The secret? It’s cheaper.

Onboarding KPIs 88

Onboarding KPIs Strategy Product Management Product Manager 88

Intercom, Inc.

JUNE 20, 2018

The reality is we have to master both if we want to expand our addressable market and retain our existing customers as they grow. We had to look at the problems our new customers needed to solve with fresh eyes and build a healthy partnership with Product to turn these roadblocks in the sales cycle into solutions that customers would love.

Feedback Software 199

Feedback Software Product Research User Testing Feedback Loop 199

Brian Balfour

AUGUST 3, 2017

The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking. CAC spectrum and how your product and product tiers need to align on this spectrum. Marketo Their market is the enterprise. I went through the ARPU ?

Marketing 57

Marketing Outbound User Testing Reporting Tools 57

bpma ProductHub

JANUARY 3, 2017

Such a trait is crucial to Product Management roles if you want Sales, Marketing and Engineering to trust and follow your direction. With her background in Product and Marketing, the lessons, stories and tips will be very relevant to you. Informed: Wake Up Wisdom for Women” in 2011.

Product Management 105

Product Management Product Manager Management Management 105

Userpilot

JULY 6, 2021

How many people should there be in your SaaS product marketing team? When should you start building a product marketing team and what role should you hire first? Let's talk about how to build and structure product marketing teams for SaaS products. SaaS product marketing team structure.

Research Software 96

Research Software Feedback Software Product Marketing Marketing 96

Intercom, Inc.

JANUARY 16, 2020

Here are five quick takeaways: In 2011, Forbes Magazine called RealtimeBoard (Miro’s previous iteration) “a virtual whiteboard on steroids” We chatted to Andrey about this description to see if the shoe still fits today. We have a (pricing) plan for consultants with our product who we know will work with multiple customers.

Research Software 249

Research Software Data Visualization User Testing Customer Experience 249

Radical Product

SEPTEMBER 24, 2019

This is the approach I took when I co-founded Likelii in 2011 to help wine enthusiasts find wines they were likely to like. Radical Product Thinking means taking a systematic approach to building world-changing products? We had a clear vision.

Product Strategy 40

Product Strategy Strategy Vision Download 40

Mind the Product

JANUARY 23, 2017

In 2011, Nate left Stryker to build Brightface, a product development company that focused on mobile and web applications including Cycleface which was acquired by Strava, the #1 fitness app for endurance athletes. Nate Walkingshaw, Author and CXO Pluralsight. Melissa Perri, Author and Founder ProdUX Labs.

Research Software 70

Research Software User Testing Customer Experience Workshop 70

Brian Balfour

JULY 12, 2017

This is part 3 in a series about the growth frameworks companies need to grow to $100M+ Part One: Introduction & Why Product Market Fit Isn't Enough. The Road to a $100M Company Doesn’t Start with Product. Which brings us to part three: Product Channel Fit. Network Makes Product Better. Paid Marketing.

User Testing 90

User Testing Strategy Product Research Outbound 90

Mind the Product

MARCH 16, 2017

In 2011, Nate left Stryker to build Brightface, a product development company that focused on mobile and web applications including Cycleface which was acquired by Strava, the #1 fitness app for endurance athletes. Nate Walkingshaw, Author and CXO Pluralsight. Melissa Perri, Author and Founder ProdUX Labs.

Research Software 75

Research Software User Testing Product Research Workshop 75

The Product Coalition

NOVEMBER 6, 2019

Being a product manager is tough. The quest to find product-market fit and create products that are valuable, usable and feasible is not an easy one. There is however something that all product managers share?—?we variety is good. No-one wants a world of carbon-copies who all think and act the same.

Technical Review 60

Technical Review Research Software User Testing Product Management 60

Mind the Product

APRIL 18, 2017

In 2011, Nate left Stryker to build Brightface, a product development company that focused on mobile and web applications including Cycleface which was acquired by Strava, the #1 fitness app for endurance athletes. Nate Walkingshaw, Author and CXO Pluralsight. Melissa Perri, Author and Founder ProdUX Labs.

Research Software 75

Research Software User Testing Customer Experience Workshop 75

Intercom, Inc.

OCTOBER 1, 2020

Sales, marketing, finance, support, and R&D all use the roadmap for different thing. Sales want to sell it, marketing needs to plan for it, finance needs to model it, support needs to be able to explain it, and R&D needs to be excited about it. I was having a great time there, back in 2011. Paul: No comments.

Roadmap 165

Roadmap Feedback Software User Testing Reporting Tools 165

Intercom, Inc.

OCTOBER 1, 2020

Sales, marketing, finance, support, and R&D all use the roadmap for different thing. Sales want to sell it, marketing needs to plan for it, finance needs to model it, support needs to be able to explain it, and R&D needs to be excited about it. I was having a great time there, back in 2011. Paul: No comments.

Roadmap 165

Roadmap Feedback Software User Testing Reporting Tools 165

Business of Software Conference

JULY 29, 2019

Speakers include Rahul Vohra (Founder/CEO, Superhuman), Wade Foster (Founder/CEO, Zapier), Jane Austin (Director of Product Design, Babylon Health), Jared Spool (Founder, UIE), and many more. Product & UX. Sales & Marketing. 2 – Product & UX. 5 – Sales & Marketing. Building Teams.

Software Review 49

Software Review Analytic Tools Technical Review Data Visualization 49

Intercom, Inc.

JUNE 19, 2019

And as the Group Product Marketing Manager for Platform here at Intercom, I’ve loved seeing all the creative apps our partners have built. So we’re delighted to host Slack’s Director of Platform Marketing, Ceci Stallsmith, on the show. I joined to run platform marketing. So it’s been an amazing, amazing journey.

Marketing 217

Marketing User Testing Weak Development Team Product Research 217

UX Studio: Product Management

SEPTEMBER 16, 2021

Goodpatch is a product innovation company in Berlin that aims to solve complex product challenges with a human-centered approach. . Goodpatch was founded in 2011 by Naofumi Tsuchiya after moving to Tokyo, Japan, from the Silicon Valley. In contrast, small design companies serve niche markets with their services. .

Research Software 59

Research Software User Testing Analytic Tools Feedback Software 59

Business of Software Conference

FEBRUARY 16, 2021

In 2011 we raised money. And we also learned that kind of the market we’re in wasn’t the best. And so, it’s like a six-month lag between when we make that first conversation, maybe you’re spending money on marketing, or whatever, and then six months until we get a check in the bank. 2:43 Mark: Yeah.

Feedback Software 59

Feedback Software Weak Development Team Customer Communications Customer Experience 59

The Product Coalition

SEPTEMBER 2, 2019

It was launched in 2011 and went broke in 2013 because people didn’t buy the product. The authors relied on their intuition or professionalism, and didn’t account for the most important factor in product creation?—?the the product/market fit. Everpix and Google Wave didn’t satisfy the market.

User Testing 60

User Testing Customer Feedback Product Research Customer Experience 60

The Product Coalition

JULY 10, 2022

Finding product market fit Every product, business, brand, service, or other impactful venture has been successful through product market fit. Marc Andreessen coined this term and defined it as: “B eing in a good market with a product that can satisfy that market.” Patagonia ad from 2011?—?

User Testing 137

User Testing Advertising Branding Customer Experience 137

Userpilot

MARCH 5, 2019

Psychology doesn’t merely help us to create better marketing campaigns or user interfaces. Implementing different psychological concepts will help any product to acquire and retain more users. By using gamification and a rewarding system, Foursquare managed to reach more than 10 million users, which enabled them to raise $50M in 2011.

Customer Experience 58

Customer Experience User Testing User Friction Product Research 58

The Product Coalition

OCTOBER 25, 2020

Do you want to make your brand stand out from the competition in the modern digital market? Today, businesses starting from small startups to large enterprises create 2D animated commercials and explainer videos to boost their marketing campaigns. 2D animation video production is an exciting and super-creative process.

Airlines 155

Airlines Magazine Advertising Travel 155

Userpilot

SEPTEMBER 4, 2023

As experts note, while blue oceans promise lucrative opportunities, not every new market lives up to expectations. At the upcoming Product Drive Conference, seasoned entrepreneur Melissa Kwan will share invaluable insights in her talk on the potential pitfalls of over-relying on blue ocean strategy. Register here for FREE!

Analytic Tools 63

Analytic Tools Data Visualization Feedback Software User Testing 63

Userpilot

SEPTEMBER 4, 2023

As experts note, while blue oceans promise lucrative opportunities, not every new market lives up to expectations. At the upcoming Product Drive Conference, seasoned entrepreneur Melissa Kwan will share invaluable insights in her talk on the potential pitfalls of over-relying on blue ocean strategy. Register here for FREE!

Analytic Tools 52

Analytic Tools Data Visualization Feedback Software User Testing 52

Amplitude

SEPTEMBER 19, 2019

And Amplify has something for more than just PMs—our speakers come from a host of backgrounds including growth marketing, engineering, and customer experience. And, in 2011, he founded Zoom. Zoom is an excellent example of what it looks like to build a user-centric product that directly tackles a widespread need. Merci Grace.

Feedback Software 8

Feedback Software Fractional VPE User Testing Data Visualization 8

The Product Coalition

JUNE 9, 2020

I first heard of Elium , formerly known as Knowledge Plaza, in 2011. I was attending a very small startup event where Gregory Culpin presented the company and its market vision. This provided the opportunity to build and lead a very talented product team and create the product marketing function. Assumption.

Research Software 79

Research Software Startups Product Research Customer Experience 79

Intercom, Inc.

OCTOBER 29, 2020

I never had any plans to be at one company for that long, but I just kept doing new and different things there – I started in product management and then did a combination of product management and marketing and design. So huge, huge growth during that time. What fuelled your desire to go smaller?

Feedback Software 209

Feedback Software Research Software Reporting Tools User Testing 209

Userpilot

MARCH 5, 2021

The three steps to providing a great product experience for paid trial users are: make the time to value as short as possible, create engaging product discovery experiences, don’t ever stop being a resource to your customers. Or a low-cost option trying to acquire market share and grow quickly? Source: Ahrefs.com.

User Testing 97

User Testing Data Visualization Customer Experience Customer Feedback 97

Intercom, Inc.

MAY 17, 2018

The way you package and market your product will change over time, but the jobs your product is hired to do should be timeless. Well, you have a backlog with customer support, but also our marketing products are more popular on a Monday because people are checking reports to fill in their spreadsheets. Why is that?

User Testing 202

User Testing Customer Experience Reporting Tools Research Software 202

svpg

SEPTEMBER 30, 2016

At the time, Word for Mac was a relatively small market. It was only $60M vs. Windows which at that point was more than a $1B market. PowerMacs were just hitting the market, which had significantly faster chips and more memory. Martina has gone on to have a remarkable career, in both product management and product marketing.

Reporting Tools 160

Reporting Tools Analytic Tools Customer Experience Technical Review 160

Balsamiq

APRIL 23, 2018

First off, they created the User Centered Design Canvas , a powerful tool for analyzing product/market fit, value proposition, brand strategy, and more in a single document. It was 2011 when I started using Balsamiq. The Rectangles is a digital design company that is innovative in many ways. One of Alina's web app projects.

User Testing 73

User Testing UX Data Visualization Research Software 73

Business of Software Conference

JULY 26, 2016

Shawn Anderson & Shane Corellian: Alternative Marketing, or “Oops I Did A Marketing” Ayat Shukairy: Why “Customer First” Fails & What To Do About It. Rahul Vohra: The Product-Market Fit Engine. Andrus Purde: The Evolution of a SaaS Marketing Team. Talks from BoS USA 2011.

Weak Development Team 70

Weak Development Team Data Visualization Customer Feedback User Testing 70

Userpilot

JULY 13, 2021

Here are some questions to ask them: What adjacent roles do you usually work with (user researcher, UX designer, front-end developer, product marketer, etc.)? SaaS Products and Marketing. and has been operating since 2011 with consultants in both London and Barcelona. How do you prioritize a scope of work?

Research Software 98

Research Software Feedback Software Data Visualization Reporting Tools 98

Userpilot

JANUARY 10, 2022

In 2022, when the SaaS market is crowded with tons of similar products, the best ones are those who delight their customers regularly. Are still wondering how to keep your customers and make them love your product? When it comes to tracking customer behavior, Custify is one of the best tools on the market. No worries!

Feedback Software 91

Feedback Software Analytic Tools Research Software User Testing 91

Balsamiq

APRIL 23, 2018

First off, they created the User Centered Design Canvas , a powerful tool for analyzing product/market fit, value proposition, brand strategy, and more in a single document. It was 2011 when I started using Balsamiq. The Rectangles is a digital design company that is innovative in many ways. One of Alina's web app projects.

User Testing 40

User Testing UX Data Visualization Research Software 40

Mixpanel

OCTOBER 6, 2023

Ryan Dahl, the creator of node.js, said it best in his 2011 rant: “I hate almost all software. Get fast access to product, marketing, and company revenue insights for your whole team with Mixpanel’s powerful, self-serve analytics. It’s unnecessary and complicated at almost every layer. … Try it for free.

Data Visualization 59

Data Visualization Analytic Tools Reporting Tools Weak Development Team 59

Business of Software Conference

MARCH 30, 2021

which was way back in 2011, I think and we were running a conference in Boston. And we’ve never wanted to be the biggest conference in the world, I guess there was that sort of slight reacting to market demand. Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week.

Feedback Software 52

Feedback Software Weak Development Team Events Customer Experience 52