2011 Marketing Product Marketing Startups 
Intercom, Inc.
JUNE 1, 2018
The most important tasks for any early stage startup are to write code and talk to users. Looking back, I didn’t see these activities as marketing with a capital M, but they absolutely were. Founding a startup is a lot like this. I didn’t have a perfectly mapped out startup marketing strategy. Absolutely not.
Userpilot
JULY 6, 2021
How many people should there be in your SaaS product marketing team? When should you start building a product marketing team and what role should you hire first? Let's talk about how to build and structure product marketing teams for SaaS products. SaaS product marketing team structure.
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The Product Coalition
OCTOBER 25, 2020
Do you want to make your brand stand out from the competition in the modern digital market? Today, businesses starting from small startups to large enterprises create 2D animated commercials and explainer videos to boost their marketing campaigns. 2D animation video production is an exciting and super-creative process.
The Product Coalition
MARCH 13, 2022
Many startups feel that the only thing preventing them from selling their product is a great demo. Here’s how to use your product demo smartly, and avoid demo abuse. Photo by Pixabay on Pexels When I joined eBay back in 2011, the largest group on the Israeli R&D center was actually a content operations group.
The Product Coalition
JUNE 9, 2020
I first heard of Elium , formerly known as Knowledge Plaza, in 2011. I was attending a very small startup event where Gregory Culpin presented the company and its market vision. This provided the opportunity to build and lead a very talented product team and create the product marketing function. Assumption.
The Product Coalition
MARCH 19, 2023
I did a lot of work there on improving the product and making it more suitable for the market, easier to sell and deploy, and contributed directly to the product’s success and business growth throughout my time there. This required a whole new level of thinking and a deep understanding of product-market fit.
Intercom, Inc.
JUNE 20, 2018
As Intercom’s customer base moved upmarket, it became increasingly obvious to us in Sales that what worked well in our product for early-stage startups didn’t for larger companies. To fix it, we had to change how we worked with our product team. Trial and error: adding sales input to the product roadmap.
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