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Startup marketing: strategies for year one

Intercom, Inc.

The most important tasks for any early stage startup are to write code and talk to users. Looking back, I didn’t see these activities as marketing with a capital M, but they absolutely were. Founding a startup is a lot like this. I didn’t have a perfectly mapped out startup marketing strategy. Absolutely not.

Startups 201
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Why your startup might never achieve great design

UX Planet

Avoiding the 7 most common mistakes founders make when building a design team and culture in their startups. Neglecting to learn about design Many startup founders, often from engineering or business backgrounds, might not fully grasp the concept of “good UX” or the overall importance of design. Firstly, congratulations!

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A Decade of Product Management

Melissa Perri

Founders realizing they can't do it all on their own, that Product Management is a career, and an important skill for the executive team. -- 2011: "You are crazy for joining a startup, Melissa. Product, and especially product in startups, is now the hot job. -- 2014: "We don't need Product Management help, we need design help.

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I’m done talking about MVP, let’s talk about real products

UX Planet

Some designers have tackled this problem by using the variation Minimum Lovable Product or Minimum Marketable Product. The Lean Startup messed everything up In the old days, the open-source community talked about RERO ( Release Early, Release Often ). The result of an obsession with shipping features with no market validation.

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Top 10 Japanese Startups

freshtrax

This makes it a hot spot for startups in Japan because of how much potential there is to grow there. These investments stimulate entrepreneurship in Japan causing the Japanese startup scene to be hotter than ever before. Curious to know which innovative startups are successful in Japan? Market Capitalization. SanBio Ltd.

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The decade software ate the world

Intercom, Inc.

It was in August 2011 that Marc Andreessen coined the famous phrase “ Software is eating the world ” in a Wall Street Journal op-ed. Apple survived the death of Steve Jobs in October 2011 under the thoughtful stewardship of Tim Cook, and continued to essentially be the iPhone company, while branching into wearables and services.

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Tech proposes, Market disposes

The Product Coalition

As the founder of a young startup in times of high economic uncertainty, I have found myself thinking again about what makes a successful product, and what makes them fail. All of these products had a huge Total Addressable Market (TAM), and were clearly Feasible, but failed to differentiate themselves in any meaningful way.