Userpilot

JULY 6, 2021

How many people should there be in your SaaS product marketing team? When should you start building a product marketing team and what role should you hire first? Let's talk about how to build and structure product marketing teams for SaaS products. SaaS product marketing team structure.

Research Software 98

Research Software Feedback Software Product Marketing Marketing 98

The Product Coalition

NOVEMBER 6, 2019

Being a product manager is tough. The quest to find product-market fit and create products that are valuable, usable and feasible is not an easy one. There is however something that all product managers share?—?we yet the product manager has not engaged with user research to actually find out.

Technical Review 60

Technical Review Research Software User Testing Product Management 60

Mind the Product

APRIL 18, 2017

Jeff and Josh are experienced digital product design leaders, and co-authors of Lean UX: Applying Lean Principles to Improve User Experience and Sense & Respond, How Successful Organizations Listen to Customers and Create New Products Continuously. Nate Walkingshaw, Author and CXO Pluralsight.

Research Software 76

Research Software User Testing Customer Experience Workshop 76

The Product Coalition

SEPTEMBER 2, 2019

It was launched in 2011 and went broke in 2013 because people didn’t buy the product. The authors relied on their intuition or professionalism, and didn’t account for the most important factor in product creation?—?the the product/market fit. Everpix and Google Wave didn’t satisfy the market.

User Testing 60

User Testing Customer Feedback Product Research Customer Experience 60

Business of Software Conference

FEBRUARY 16, 2021

In 2011 we raised money. And we also learned that kind of the market we’re in wasn’t the best. And so, it’s like a six-month lag between when we make that first conversation, maybe you’re spending money on marketing, or whatever, and then six months until we get a check in the bank. 2:43 Mark: Yeah.

Feedback Software 59

Feedback Software Weak Development Team Customer Communications Customer Experience 59

UX Studio: Product Management

SEPTEMBER 16, 2021

The value we deliver to our clients and the positive impact from our work has been recognized by Clutch, the top rating and review platform for business services providers. Goodpatch is a product innovation company in Berlin that aims to solve complex product challenges with a human-centered approach. .

Research Software 59

Research Software User Testing Analytic Tools Feedback Software 59

Amplitude

SEPTEMBER 19, 2019

And Amplify has something for more than just PMs—our speakers come from a host of backgrounds including growth marketing, engineering, and customer experience. And, in 2011, he founded Zoom. Zoom is an excellent example of what it looks like to build a user-centric product that directly tackles a widespread need. Merci Grace.

Feedback Software 8

Feedback Software Fractional VPE User Testing Data Visualization 8

Intercom, Inc.

OCTOBER 29, 2020

Frequent touch points and positive interactions will create strong relationships and build customer loyalty. I never had any plans to be at one company for that long, but I just kept doing new and different things there – I started in product management and then did a combination of product management and marketing and design.

Feedback Software 209

Feedback Software Research Software Reporting Tools User Testing 209

The Product Coalition

JUNE 9, 2020

I first heard of Elium , formerly known as Knowledge Plaza, in 2011. I was attending a very small startup event where Gregory Culpin presented the company and its market vision. This provided the opportunity to build and lead a very talented product team and create the product marketing function. Assumption.

Research Software 79

Research Software Startups Product Research Customer Experience 79

Userpilot

MARCH 5, 2021

Effectively, they had a bunch of people couch surfing through their products. Switching to a paid trial maintained their revenue growth and changed their brand positioning for the better. Switching to a paid trial is best once a company reaches the mid-market level and needs to focus more on retention than acquiring new users.

User Testing 98

User Testing Data Visualization Customer Experience Customer Feedback 98

Intercom, Inc.

MAY 17, 2018

The way you package and market your product will change over time, but the jobs your product is hired to do should be timeless. There’s also positive progress as more people get used to using it. They do their JTBD interviews and they learn that Johnny wants marketing data. Adding quantitative data to the JTBD mix.

User Testing 202

User Testing Customer Experience Reporting Tools Research Software 202

Balsamiq

APRIL 23, 2018

First off, they created the User Centered Design Canvas , a powerful tool for analyzing product/market fit, value proposition, brand strategy, and more in a single document. It was 2011 when I started using Balsamiq. The Rectangles is a digital design company that is innovative in many ways. One of Alina's web app projects.

User Testing 73

User Testing UX Data Visualization Research Software 73

svpg

SEPTEMBER 30, 2016

At the time, Word for Mac was a relatively small market. It was only $60M vs. Windows which at that point was more than a $1B market. PowerMacs were just hitting the market, which had significantly faster chips and more memory. Martina has gone on to have a remarkable career, in both product management and product marketing.

Reporting Tools 160

Reporting Tools Analytic Tools Customer Experience Technical Review 160

Balsamiq

APRIL 23, 2018

First off, they created the User Centered Design Canvas , a powerful tool for analyzing product/market fit, value proposition, brand strategy, and more in a single document. It was 2011 when I started using Balsamiq. The Rectangles is a digital design company that is innovative in many ways. One of Alina's web app projects.

User Testing 40

User Testing UX Data Visualization Research Software 40

Userpilot

JANUARY 10, 2022

In 2022, when the SaaS market is crowded with tons of similar products, the best ones are those who delight their customers regularly. Are still wondering how to keep your customers and make them love your product? Trends in customer health score data can tell you if your business changes are having a positive impact.

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Business of Software Conference

MARCH 30, 2021

which was way back in 2011, I think and we were running a conference in Boston. And we’ve never wanted to be the biggest conference in the world, I guess there was that sort of slight reacting to market demand. Mark Littlewood. So can I start with the most memorable in a bad way? Kirk Baillie. Mark Littlewood. Kirk Baillie.

Feedback Software 52

Feedback Software Weak Development Team Events Customer Experience 52

Business of Software Conference

NOVEMBER 19, 2019

For those of you that don’t know, DataSift launched efficiently in end of 2011 with a proposition that was pretty hearty. The first one is market relevance. We had a really high market relevant problem, you know DataSift launched just after Arab Spring. But let me tell a bit about DataSift and where we started.

Customer Experience 8

Customer Experience Analytic Tools Weak Development Team Data Visualization 8

Intercom, Inc.

MARCH 29, 2022

“We are dedicated to building the best, most innovative products on the market to drive the most impact for you, our customers. Our level of investment in product and innovation sets us apart”. Loyalty comes from a strong relationship, which itself comes from repeated positive experiences.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118

Business of Software Conference

JULY 20, 2020

So, as a business begins to discover its business model, its product market fit it begins to enjoy the recipe for success or, more specifically, its leaders do. And so, this chart is just a chart from the gaming business, and it reflects market share position in various gaming platforms over time. We had arcade games.

Weak Development Team 75

Weak Development Team Reporting Tools Research Software Data Visualization 75