Pragmatic Marketing

NOVEMBER 16, 2019

Founded in 2009 and officially launched in 2011, Uber Technologies Inc. revolutionized the direct transportation market. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing.

Reporting Tools 70

Reporting Tools Product Marketing Marketing Research Software 70

Intercom, Inc.

AUGUST 25, 2021

Sensing an opportunity, they switched their focus and Intercom was born – the app was released in private beta in July and the company was founded in August, 2011. It’s hard to recall now, but before Intercom released the world’s first in-app messenger in 2011, the chat bubble was not a ubiquitous feature of apps or websites.

Data Visualization 220

Data Visualization Customer Experience Onboarding KPIs User Friction 220

The Product Coalition

AUGUST 17, 2022

This super identity has been shown in multiple studies to be a strong positive factor in successful teams building new products: How to get a super identity First, you need a super goal. Majchrzak, More, & Faraj, Transcending Knowledge Differences in Cross-Functional Teams , Organizational Science , 2011.

User Testing 110

User Testing Research Software Product Research Market Research 110

Userpilot

JULY 6, 2021

How many people should there be in your SaaS product marketing team? When should you start building a product marketing team and what role should you hire first? Let's talk about how to build and structure product marketing teams for SaaS products. Table of Contents: What does a SaaS product marketing team do?

Research Software 95

Research Software Feedback Software Product Marketing Marketing 95

The Product Coalition

APRIL 7, 2021

Fireart engineers have vast expertise and domain knowledge in fintech, health tech, marketing and advertising, telecommunications, eCommerce and retail, and many other business sectors. Also, the company has received many positive customer reviews on Clutch and GoodFirms. Over the years, Fireart maintains its 5/5 ranking on Clutch.

Research Software 113

Research Software Feedback Software Artificial Inteligence User Testing 113

Userpilot

OCTOBER 20, 2023

Their influence is potentially going to grow as companies need to adapt to market shifts faster and manage resources efficiently. Product-led growth is here to stay Product-led growth is likely to continue reinforcing its position as a go-to-market strategy for SaaS companies. In-app survey created in Userpilot.

Data Visualization 96

Data Visualization Analytic Tools Feedback Software Reporting Tools 96

bpma ProductHub

APRIL 30, 2017

It’s the expectation of a positive outcome”. But how do you develop the confidence required to lead a team of stakeholders to a positive outcome? Such a trait is crucial to Product Management roles if you want sales, marketing and engineering to trust and follow your direction. Informed: Wake Up Wisdom for Women” in 2011.

Development 150

Development Product Management Product Manager Management 150

Intercom, Inc.

JUNE 20, 2018

The reality is we have to master both if we want to expand our addressable market and retain our existing customers as they grow. In 2011 Marc Andreessen declared that software is eating the world. How can salespeople give a voice to what’s happening in the market while respecting the long-term product vision ?

Feedback Software 199

Feedback Software Product Research User Testing Feedback Loop 199

Intercom, Inc.

FEBRUARY 6, 2020

The story you tell to the market, the competitive moats you build, the pricing models fueling your growth – everything that got you to where you are needs to be reimagined for your new buyer. Analysts estimate that by 2022, global corporate eLearning will grow to be a $30 billion market.

Feedback Software 243

Feedback Software Analytic Tools Research Software Data Visualization 243

freshtrax

OCTOBER 17, 2019

They’re a regular part of our digital conversations with friends and family, and you’ve probably noticed their more regular appearance in brands’ marketing and communications. Incorporating emojis into your marketing strategy in Japan can be highly effective. Incorporating emojis into your marketing efforts in Japan.

Marketing 107

Marketing Customer Experience Messaging Naming 107

bpma ProductHub

APRIL 17, 2017

The vast majority of product roadmaps move the product in a positive direction, but desired results are only achieved if there is clarity around where it is taking you, and why. 10 Reasons Why Strategic Plans Fail, Aileron, November 30, 2011. For companies to get to the “why,” they need to be clear on these strategic questions.

Roadmap 188

Roadmap B2B Strategy Product Strategy 188

freshtrax

MAY 9, 2019

Yano Research Institute expects that the market size of mobile payment will reach 48 million USD by 2023, which is more than 4 times than in 2017. hoku earthquake happened in 2011, credit cards were not usable because of the power outage. Japanese men are more positive about the cashless society, but still, 41% of them are against it.

Research Software 81

Research Software User Testing Marketing Customer Feedback 81

The Accidental Product Manager

OCTOBER 1, 2018

Apple’s share of the movie market has been falling lately Image Credit: So just in case you didn’t realize it, Apple makes a lot of money from both renting and selling movies. Their share of the video rental / sales market has started to slip because of changing customer needs and new competitors.

Marketing 72

Marketing Product Management Product Manager Entertainment 72

UX Planet

JANUARY 23, 2024

The Kin was such a turd that it was withdrawn from the market in just 48 days and repositioned as a feature phone, like a RAZR or a Nokia brick. They stumbled onto the nascent millennial market as it was in its college years and became the sine qua non of participating in millennial culture. And Google were ideally positioned to do so.

Feedback Software 63

Feedback Software User Testing Customer Experience Customer Feedback 63

Mind the Product

DECEMBER 5, 2018

Jon Noronha joined the product team for Microsoft’s Bing search engine in 2011 when the product, as he puts it, was “in a big hole” As the years went by, however, that turned around, and in late 2015, Microsoft reported that Bing had become profitable. The more time a user spends on your page the better, right? Google) was focusing on.

Data Visualization 123

Data Visualization Analytic Tools Reporting Tools Research Software 123

UX Planet

FEBRUARY 13, 2024

In 2011 I was a UX Designer in a design studio. There is no room for research during the sprint You cannot state that your solution works if your claim is not backed up by the customer's feedback and the market data. That’s why continuous iteration based on user and market feedback is essential.

Agile 86

Agile Weak Development Team Product Research User Testing 86

The Product Coalition

JUNE 15, 2020

Product-led growth strategy is a methodology that positions the product as the primary driver of growth for the company. In a nutshell, product-led growth is a strategy which focuses on the product itself being the primary driver of growth for a company, rather than investing in expensive and elaborate marketing campaigns.

Onboarding KPIs 88

Onboarding KPIs Strategy Product Management Product Manager 88

Intercom, Inc.

AUGUST 26, 2021

But in 2011, Intercom was only a small group of friends, Eoghan McCabe, Ciaran Lee, David Barrett, and Des Traynor. The loyalty comes from the positive overall product experience, but also customer experience. We realized all businesses need a positive customer experience, and the tooling just wasn’t there.

Feedback Software 223

Feedback Software Analytic Tools Customer Communications Data Visualization 223

Intercom, Inc.

JULY 1, 2019

At Collision , I spoke about the new techniques that product owners and marketers will need to navigate the world of customer relationships. And that changes a lot: how we think about marketing, how we think about what our product is and how we think about what customer success actually is. How do we retain customers?

User Testing 223

User Testing Customer Experience Onboarding KPIs Magazine 223

UX Planet

DECEMBER 19, 2023

I was thrilled to see the product and the application being leveraged, particularly the builds I had actually worked on (since other builds and subsequent releases have ventured into market of course). I’ve also witnessed the sunsetting of a few solutions and how those situations came about.

Feedback Software 82

Feedback Software Analytic Tools User Testing Research Software 82

Intercom, Inc.

OCTOBER 26, 2020

I understand leaders today, they’re in a precarious position. When I was raising our seed round in 2011, and all the way into 2013, actually, when I was raising our Series A, I was told you cannot build a hundred million dollar software business selling to SMB. Can’t do it. . That’s not my forte.

Leadership 211

Leadership Vision Customer Experience Customer Feedback 211

UX Planet

FEBRUARY 26, 2024

. — I have 1000 candidates I cannot go through all their portfolios I cannot verify the validity of this comment, perhaps it is so in the United States or perhaps is true for large businesses or very desired one, for example I kinda remember that NNGroup gets around that amount or more when they open a position.

Research Software 80

Research Software Feedback Software User Testing Data Visualization 80

Lenny Rachitsky

FEBRUARY 13, 2024

Testing multiple prices in the market for SaaS products also means maintaining them—which no technical team wants to do indefinitely. Their analysis builds on a compelling 2019 WTP field study and an in-depth comparison from 2011. If the marketing team asked customers, “What’s the most you’d pay for pasta?,”

Data Visualization 101

Data Visualization Product Research User Testing Research Software 101

bpma ProductHub

JANUARY 3, 2017

Such a trait is crucial to Product Management roles if you want Sales, Marketing and Engineering to trust and follow your direction. With her background in Product and Marketing, the lessons, stories and tips will be very relevant to you. Informed: Wake Up Wisdom for Women” in 2011.

Product Management 105

Product Management Product Manager Management Management 105

Userpilot

MARCH 29, 2022

Product-led growth is neither an entirely new topic nor drastically different from other strategies such as marketing-led or sales-led. However, using a PLG strategy doesn’t mean you should get rid of your marketing department. Created in 2011, Zoom has over 300 million participants every day globally. Sales-led strategy.

Feedback Software 86

Feedback Software Onboarding KPIs User Testing Strategy 86

Intercom, Inc.

OCTOBER 29, 2020

Frequent touch points and positive interactions will create strong relationships and build customer loyalty. I never had any plans to be at one company for that long, but I just kept doing new and different things there – I started in product management and then did a combination of product management and marketing and design.

Feedback Software 209

Feedback Software Research Software User Testing Reporting Tools 209

DISQO

OCTOBER 10, 2019

And, according to Nielsen , the trend is bigger than ever: Sales of pumpkin spice products have grown by 79% since 2011, totaling $361 million. And, according to Nielsen , the trend is bigger than ever: Sales of pumpkin spice products have grown by 79% since 2011, totaling $361 million.”

User Testing 49

User Testing Positioning Naming Definition 49

Modus Create

SEPTEMBER 14, 2021

At Modus Create, we’ve been remote since our inception in 2011. For example, a software engineer can access the existing tasks of the marketing department, learn how Youtube videos are produced, and even make recommendations to improve. According to a Fundera report , diverse teams are 70% more likely to capture new markets. .

Leadership 98

Leadership Feedback Software Reporting Tools Software Engineering 98

DISQO

OCTOBER 10, 2019

And, according to Nielsen , the trend is bigger than ever: Sales of pumpkin spice products have grown by 79% since 2011, totaling $361 million. And, according to Nielsen , the trend is bigger than ever: Sales of pumpkin spice products have grown by 79% since 2011, totaling $361 million.”

User Testing 40

User Testing Product Research Feedback Loop Positioning 40

DISQO

OCTOBER 10, 2019

And, according to Nielsen , the trend is bigger than ever: Sales of pumpkin spice products have grown by 79% since 2011, totaling $361 million. And, according to Nielsen , the trend is bigger than ever: Sales of pumpkin spice products have grown by 79% since 2011, totaling $361 million.”

User Testing 40

User Testing Product Research Feedback Loop Positioning 40

Gainsight

OCTOBER 23, 2019

In fact, from 2019 to 2024, the customer success platforms market is projected to grow from $854 million to a staggering $2.66 Understanding the Customer Success Software Market. So, with the intention of helping others in our position, I blocked out a few hours one Friday afternoon to format a list to share with other CS leaders.

Analytic Tools 60

Analytic Tools Research Software Feedback Software Customer Communications 60

Intercom, Inc.

MAY 17, 2018

The way you package and market your product will change over time, but the jobs your product is hired to do should be timeless. There’s also positive progress as more people get used to using it. They do their JTBD interviews and they learn that Johnny wants marketing data. Adding quantitative data to the JTBD mix. Why is that?

User Testing 202

User Testing Customer Experience Reporting Tools Research Software 202

Intercom, Inc.

JULY 25, 2019

Or is it like, “Hey, if this is a consistent pattern then we need to make sure no one ever repeats, we’ll have a principle about the positive behavior that we want.” There’s a value around being optimistic and positive. Des: For us in the years of circa 2011 through 2019 or whatever, right? ” Is that what you mean?

Research Software 209

Research Software Feedback Software Product Research User Testing 209

The Product Coalition

JUNE 9, 2020

I first heard of Elium , formerly known as Knowledge Plaza, in 2011. I was attending a very small startup event where Gregory Culpin presented the company and its market vision. This provided the opportunity to build and lead a very talented product team and create the product marketing function. The market is always right.

Research Software 79

Research Software Startups Product Research Customer Experience 79

The Product Coalition

NOVEMBER 6, 2019

The quest to find product-market fit and create products that are valuable, usable and feasible is not an easy one. © 2011 Martin Eriksson Yet, the relationship we have with each of these three worlds can have a profound effect on our ability to create great products. Being a product manager is tough. variety is good.

Technical Review 60

Technical Review Research Software User Testing Product Management 60

Userpilot

MARCH 5, 2021

Switching to a paid trial maintained their revenue growth and changed their brand positioning for the better. A free trial vs paid trial is a better growth tool and should be used when testing the product-market fit, for products dependent on outside capital, and with a small userbase. Source: ImgFlip.com. Source: Ahrefs.com.

User Testing 96

User Testing Data Visualization Customer Experience Customer Feedback 96

UX Studio: Product Management

DECEMBER 7, 2022

Collaborating closely with their clients and teammates, their mission is to have a positive impact on people’s everyday lives. Market Research. The user experience research firm, founded in 2011, focuses on customized and exclusive research projects and delivers actionable insights for its clients. UX/UI Audit . User Research.

User Testing 52

User Testing Research Software Product Research UX 52