2011 Differentiation Vision 
Intercom, Inc.
FEBRUARY 6, 2020
Turning a sales objection into a unique differentiator. When Eren Bali founded Udemy in 2010, he had a vision for what the marketplace would be: a place where anyone could teach and learn anything. Rather than shying away from the marketplace, she embraced it as Udemy for Business’ unique differentiator.
Intercom, Inc.
OCTOBER 1, 2020
And I remember at Facebook, one of the things that I was really impressed by at the time, and we’re going back now to the 2011 era… “I remember Zuck used to talk about two timelines, roughly six months and 20 years. That’s the dream, that’s the vision. I was having a great time there, back in 2011.
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Intercom, Inc.
OCTOBER 1, 2020
And I remember at Facebook, one of the things that I was really impressed by at the time, and we’re going back now to the 2011 era… “I remember Zuck used to talk about two timelines, roughly six months and 20 years. That’s the dream, that’s the vision. I was having a great time there, back in 2011.
Intercom, Inc.
JULY 25, 2019
The vision? And then start small and take the big idea, take that bigger vision, this longer term plan or dream and then start small, break it down into the smallest, smallest pieces. Des: For us in the years of circa 2011 through 2019 or whatever, right? What’s that big dream? What’s the concept design for this?
Userpilot
SEPTEMBER 4, 2023
It focuses on differentiation and low cost simultaneously to break the value-cost tradeoff. The four actions open up new value-cost frontiers by helping companies disentangle the trade-off between differentiation and low cost. Competitors struggle to replicate differentiated value propositions without high costs.
Tyner Blain
AUGUST 1, 2013
Back in 2011, Luke Hohmann introduced me to this concept and technique, and I used it with success with a team I was working with at the time. For that particular team, we were addressing a lot of chaos and trying to drive some clarity around the vision of the product. It would generate buzz, by being awesome and noteworthy.
Intercom, Inc.
MARCH 29, 2022
Over the course of the event, we explored our vision and beliefs for the future of customer engagement and communications, and heard from Intercom leaders like CEO Karen Peacock, Co-founder and Chief Strategy Officer Des Traynor, and Chief Product Officer Paul Adams, as well as some of our amazing customers. into B2B software.
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