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Startup marketing: strategies for year one

Intercom, Inc.

The most important tasks for any early stage startup are to write code and talk to users. Founding a startup is a lot like this. In the very early days of Intercom the marketing hat fell on my head, but I’d be doing marketing a disservice (and 2011 Des a disservice) if I said that’s what I thought I was doing.

Startups 201
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3 Creative Levels in Your Product Career

The Product Coalition

Product management is a creative job in the deepest sense: We create products. But the level at which we need to do so changes dramatically over the course of a product person’s career, and the transition is not always easy. Here are three levels — each relevant to a different stage in your career and your product.

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Why The Product Demo Is a Dangerous Selling Tool

The Product Coalition

Many startups feel that the only thing preventing them from selling their product is a great demo. Here’s how to use your product demo smartly, and avoid demo abuse. Photo by Pixabay on Pexels When I joined eBay back in 2011, the largest group on the Israeli R&D center was actually a content operations group.

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Customer Development Guide For Product Managers

The Product Coalition

It was launched in 2011 and went broke in 2013 because people didn’t buy the product. The authors relied on their intuition or professionalism, and didn’t account for the most important factor in product creation?—?the the product/market fit. Everpix and Google Wave didn’t satisfy the market.

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What we learned moving sales and product upmarket together

Intercom, Inc.

As Intercom’s customer base moved upmarket, it became increasingly obvious to us in Sales that what worked well in our product for early-stage startups didn’t for larger companies. To fix it, we had to change how we worked with our product team. Trial and error: adding sales input to the product roadmap.

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More Awesome Speakers for #mtpcon SF 2017

Mind the Product

Josh also held roles leading product management for Zazzle, and product and engineering for RealJukebox and RealPlayer at RealNetworks. Dave is the Chief Product Officer at PhotoBox, Europe’s leading personalised product printing company. Aparna Chennapragada, Director of Product Management, Google.

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All the Awesome Speakers for #mtpcon SF 2017

Mind the Product

Josh also held roles leading product management for Zazzle, and product and engineering for RealJukebox and RealPlayer at RealNetworks. Caitlin Kalinowski, Head of Product Design Engineering, Oculus. Aparna Chennapragada, Director of Product Management, Google. Janna Bastow, CEO & Co-Founder, ProdPad.