2011 Product Marketing Product Strategy 
Roman Pichler
JANUARY 20, 2025
Listen to the audio version of this article: [link] A Product Strategy System The product strategy system in Figure 1 consists of four main parts: people, processes, principles, and tools. Having said this, the system in Figure 1 captures the specific product strategy approach Ive created. [1]
Userpilot
JULY 29, 2024
Looking for the best product marketing campaigns to inspire your next project? We’ve curated 16 of the most innovative product campaigns from industry leaders like Userpilot, HubSpot, and Spotify, among others, that will spark your creativity and help you create campaigns that drive product growth.
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Intercom, Inc.
JUNE 20, 2018
We had to look at the problems our new customers needed to solve with fresh eyes and build a healthy partnership with Product to turn these roadblocks in the sales cycle into solutions that customers would love. Trial and error: adding sales input to the product roadmap. Where does sales fit in at a company driven by product strategy?
The Product Coalition
MARCH 19, 2023
I did a lot of work there on improving the product and making it more suitable for the market, easier to sell and deploy, and contributed directly to the product’s success and business growth throughout my time there. This required a whole new level of thinking and a deep understanding of product-market fit.
Radical Product
SEPTEMBER 24, 2019
This is the approach I took when I co-founded Likelii in 2011 to help wine enthusiasts find wines they were likely to like. Radical Product Thinking means taking a systematic approach to building world-changing products? Once you have a clear vision, your product strategy translates your vision (the Why) into your How.
Mind the Product
APRIL 18, 2017
Most recently Jeff co-founded Neo Innovation (sold to Pivotal Labs) in New York City and helped build it into one of the most recognized brands in modern product strategy, development and design. We also have eight amazing workshops the day before the conference to help you level up your product management skills and career!
Balsamiq
APRIL 23, 2018
First off, they created the User Centered Design Canvas , a powerful tool for analyzing product/market fit, value proposition, brand strategy, and more in a single document. Our unique methodology ensures steady product growth for our clients. It was 2011 when I started using Balsamiq.
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