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Customization vs Personalization: What’s the Difference?

AB Tasty

To overcome the digital noise, many businesses are aiming to enhance the customer experience with two approaches: customization vs personalization. What’s the difference between customization and personalization? Let’s take a deep dive together into the sea of information we have about customization vs personalization.

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Ask an expert: Yariv Azatchi on adapting to challenges and driving value to users in changing times

Mixpanel

Yariv Azatchi is the chief technology officer at Promo and is the man connecting between the products and data in the company. Promo.com was founded in 2012 as a world-leading online video creation platform and cloud-based video-making service for businesses. Tell me about the company. When was it founded? Why was it founded?

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The Evolution of Github: A Revolution in Code Collaboration

The Product Coalition

As GitHub gained traction, its user base swelled to millions, reflecting the platform’s growing influence and appeal within the developer community. By 2012, GitHub had surpassed 2.5 million users , signaling a monumental shift in the landscape of software development and version control.

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10 Digital Transformation Examples from 10 Industries

Modus Create

A question that spawns a new answer every time it’s asked. It’s not a one-time project with a finish line but a strategic capability that helps teams evolve in a way that best suits their interests. We have consciously excluded IT companies to demonstrate how digital transformation isn’t exclusive to technology firms.

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Smart Glass Product Review – Jio Glass, Apple Glass, Google Glass, Etc.

The Basics of Product Management

Smart Glasses are the latest craze in the world of wearable tech. We will review each smart glass available today, including the newest entrant, Jio Glass. With the growing importance of video calls, using this wearable tech may soon become an essential part of effective communication. How can an oil company pivot to technology?

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Customer Education & Training: The Investment That Keeps on Giving

Gainsight

The customer success landscape has changed. Technology companies are producing more complex software, which can often overwhelm customers during the onboarding process. As a result, it’s common for these customers to quickly abandon new platforms. In short, customer training leads to customer retention.

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Negative User Feedback? Handle it like Bill Gates!

Userpilot

A spate of bad reviews can be a serious obstacle to growth, retention and customer acquisition. But for SaaS companies – when it’s handled correctly – negative feedback can also be one of the fastest routes to improving your product, customer service and even marketing. How to respond positively to negative feedback.