2014 Differentiation Messaging 
Intercom, Inc.
SEPTEMBER 28, 2021
This is a natural evolution for many SaaS tools as they move towards a healthier economic model, as captured in Christoph Janz’s seminal 2014 blog. In the race for market share, startups try to close the gaps on incumbent companies, while incumbents try to build new, differentiator features. Whoever does it fastest will win.
Intercom, Inc.
SEPTEMBER 15, 2022
And when typing a message, there is a lot more room for ambiguity and misunderstanding, even when the interlocutors know each other well. Together, they’ll talk about the evolution of emojis, recent trends in business messaging, and how organizations can use emojis to build better relationships with their customers. Enter the emoji.
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Roman Pichler
JANUARY 8, 2019
For revenue-generating products, you should also investigate if the product is still effectively differentiated: Do users have a compelling reason to choose it over competitors’ offerings? Capture your decisions and document the new strategy for your product, for instance by creating a new, forward-looking Product Vision Board.
Intercom, Inc.
MAY 28, 2020
The message is clear: While our confinement at home may be temporary, the current health crisis has acted as a time machine that has forced companies to complete their transition into organizations that can do business anywhere and any time. Jonathan: Definitely.
Gainsight
MARCH 8, 2022
I had to innovate, disrupt and drive simplicity and time savings if I wanted to differentiate. . The message from the market was clear — it was time for Gainsight to evolve. Little did I know how decades later, I would apply those early-life lessons as I launched my first business and then eventually my first SaaS company.
The Product Coalition
OCTOBER 11, 2023
Differentiating from Centralized Social Media Decentralized platforms have a unique superpower — censorship resistance. Here, you can post short messages, engage with others, and revel in an ad-free, user-centric environment. Launched in 2014, it’s an OG in the decentralized social media world.
Userpilot
JANUARY 30, 2023
The product adoption curve is a concept created by Everett Rogers back in 1962 and further developed by Geoffrey Moore in 2014. In this case, Slack keeps its ad messages simple by giving you a clear benefit upfront. What is the product adoption curve? It illustrates the distribution of different types of technology users.
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