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Driven by Purpose: The Secret Behind Successful Products

The Product Coalition

In my experience, products without a clear, meaningful purpose face an uphill battle in several ways: The struggle to find traction: Without a clear purpose, it can be challenging to identify and attract a customers Difficulty differentiating: in crowded markets, differentiation is critical.

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Tips for Rewriting a Digital Product

Roman Pichler

For revenue-generating products, you should also investigate if the product is still effectively differentiated: Do users have a compelling reason to choose it over competitors’ offerings? Capture your decisions and document the new strategy for your product, for instance by creating a new, forward-looking Product Vision Board.

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Breaking Into Enterprise Customers at Shopify

Business of Software Conference

Shopify Plus was launched in 2014 to offer large & hypergrowth businesses a customizable enterprise platform without the cost of existing options. Source: StoreLeads pic.twitter.com/Bv8L2tEDmR — Gil Greenberg (@gilgNYC) July 28, 2022. Breaking Into Enterprise Customers at Shopify. Will they be prepared to pay more?

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How Minimum Viable Products & Features Helped Me Write My New Book

Roman Pichler

While the workshop helped me validate the need the book should address, I was not able to tackle another key risk with it: writing the book in the right way so that the need was properly met and the product sufficiently differentiated. In September 2014, I had a first version of the book available for review—MVP number two.

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The new Mixpanel.com: How to marry design with the right tech stack

Mixpanel

The Mixpanel homepage circa 2014. The most important thing we wanted to resonate in our new site was what differentiated us from our competition: our belief that analytics is for everybody. What should a website do? Thinking through a rebrand Amir, our CEO at Mixpanel, has shared his thoughts on our new vision.

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The new Mixpanel.com: How to marry design with the right tech stack

Mixpanel

The Mixpanel homepage circa 2014. The most important thing we wanted to resonate in our new site was what differentiated us from our competition: our belief that analytics is for everybody. What should a website do? Thinking through a rebrand Amir, our CEO at Mixpanel, has shared his thoughts on our new vision.

article thumbnail

The new Mixpanel.com: How to marry design with the right tech stack

Mixpanel

The Mixpanel homepage circa 2014. The most important thing we wanted to resonate in our new site was what differentiated us from our competition: our belief that analytics is for everybody. What should a website do? Thinking through a rebrand Amir, our CEO at Mixpanel, has shared his thoughts on our new vision.