2014 Product Strategy Strategy Vision 
Intercom, Inc.
JANUARY 14, 2021
With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products.
bpma ProductHub
APRIL 17, 2017
Their teams are aligned on a strategy that is supported by specific objectives and resources. They start with a strategy and the results they want to achieve. And while strategy and Roadmaps set the direction, they are not enough to deliver results. Product Management teams need to pivot from asking “What do we want to build?”
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Roman Pichler
NOVEMBER 6, 2018
Therefore, focus on your actual job—making or keeping the product successful. Do not take on additional responsibilities like improving the development process, leading the dev team, making UX design decisions, or creating a marketing strategy. Consequently, make enough time for strategic work. Share the Work.
Intercom, Inc.
JUNE 20, 2018
As Intercom’s customer base moved upmarket, it became increasingly obvious to us in Sales that what worked well in our product for early-stage startups didn’t for larger companies. To fix it, we had to change how we worked with our product team. Where does sales fit in at a company driven by product strategy?
The Product Coalition
JUNE 9, 2023
As a communication tool, use roadmaps to: Convert your strategy into a tangible product, taking an essential yet abstract concept and giving it form. Foster mutual understanding by painting a shared vision of the future and the results achieved. Narrate the product’s story and journey, illustrating how it evolves.
The Product Coalition
AUGUST 23, 2023
Product managers are responsible for figuring out what’s worth building and what’s not, requiring a yardstick against which to measure opportunities — the purpose. Product managers must articulate what success looks like for a product and rally a team to turn that vision into a reality.
Mind the Product
JULY 1, 2019
What are the improvements the product needs in the next five years? The goal here is to learn about the product vision. What is the most contentious feature the product team currently debates building? For more on the process, here is a sample model our CEO put together in 2014 for a role at delivery company Postmates.
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