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Your Guide to User Behavior Analytics (UBA) for SaaS

Userpilot

Collecting and interpreting user behavior analytics is crucial due to the extreme competitiveness in the SaaS space, which only continues to escalate. This guide will go over what user behavior analytics are, why they’re important, what you can track, and how to analyze user behavior. Identifying patterns.

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Consumer-Generated Marketing: Tools You Can Use to Grow Your Product

The Product Coalition

Uncover the tools available for effective consumer-generated marketing and learn how to utilize them in your own initiatives. Product managers have the unique opportunity to extend their software products, integrate with external tools, and organically grow the product’s audience. What is consumer-generated marketing?

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How I treat creative copy like a product—using data

Mixpanel

We’ve run dozens of customer interviews, analyzed our competitors, tracked our customer lifecycle, and aligned with the company vision: now we’re finally ready to write copy. It’s absolutely rooted in the empirical data that gives an objective understanding of your customers’ paint points and desires.

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UX Strategy: Step-By-Step Guide for SaaS Companies

Userpilot

TL;DR UX strategy provides guidance to the UX design team on how to create and improve experiences that satisfy user needs. Such a strategy helps the team put themselves in the shoes of the users, better understand their needs and pain points , and make the user experience consistently good at all stages of the user journey.

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How to protect customer data while running smarter A/B tests

Mixpanel

Data privacy laws are evolving constantly to better protect consumers’ personal information. The GDPR in Europe, the CCPA in California, the LGPD in Brazil—these laws give more data transparency and agency to consumers, while limiting certain data collection practices. That’s what we’ll discuss in this post.

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Gleaning Product Insights from Your User Onboarding Process

UserVoice

The customer onboarding process is a vital stop on the path to customer happiness and product success. In This Article: Why Gather Product Feedback During New Customer Onboarding? 5 Easy Ways To Collect Feedback During Onboarding. Mine the Data. 5 Easy Ways to Get Feedback from New Users.

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Opportunities in UX Design: Four Technologies That Enhance Customer Experiences

The Product Coalition

At the dawn of the computer age, PCs did not have a graphical user interface. Nowadays, it is hard to amaze users who have already seen iOS, Android, MacBook, and Apple Watch with previous computer achievements. User experience does not stand still, and innovations that challenge UX design constantly appear.