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The Evolution of WhatsApp

The Product Coalition

Transforming communication with instant messaging. Its journey from a modest messaging app to a global giant in instant messaging has been nothing short of remarkable. They wanted to create an app that would allow users to send text messages, images, videos, and other media, without the need for expensive SMS plans.

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Intercom turns 10: Highlights from our first decade

Intercom, Inc.

In 2016, we released a new version which featured deep customization, cross-platform compatibility, new message formats, and playful emoji support. Paul Adams , SVP of Product, summarizes the power of messaging. Beginning in 2015, we expanded beyond regular blog posts to publish books containing our insights and opinions.

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The top marketing statistics for 2018 and why they matter

Intercom, Inc.

Messaging: Ignore at your peril. As marketers we’re always yearning to understand how consumers want to engage, and increasingly, that’s through the personal, real-time, device-agnostic medium of messaging. 10 minutes: The average daily time US consumers spent in a messaging app in 2017 was 10 minutes, up 15.2% Engagement.

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How I treat creative copy like a product—using data

Mixpanel

It can be incredibly insightful for early-stage companies to establish their positioning and product-market fit. You’ve got to blend message matching from your research with a glimpse of where the product will go or what inspires an audience. From 2015-17, Plaid was a modern API for banking data for developers.

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The decade software ate the world

Intercom, Inc.

And then there’s messaging. Consider WhatsApp, founded in 2009 and now hosting more than 65 billion messages every day. In China, WeChat, which launched in 2011, sends about 45 billion messages every day. The era of the smartphone can also be seen as the era of personal messaging. The impact of social media.

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How JustGiving Crowdfunding Went From an Idea to £100m in Five Years

Mind the Product

The output from a product in a box game, where we imagined how we would position the product if it was on sale in a supermarket. So we decided to come up with a sub-brand that would help us position the product differently and talk more about what it was rather than what it wasn’t. 2015 – Launch as JustGiving Crowdfunding.

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In Search of a Better way to Measure Product/Market fit

Mind the Product

A helpful example comes from Hiten Shah, who posed Ellis’ question to 731 Slack users in a 2015 open research project: 51% of these users responded that they would be very disappointed without Slack, revealing that the product had indeed reached product/market fit when it had around half a million paying users.