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Food & Drink Apps: Using Industry Benchmark Data to Understand Changes in Mobile Customer Sentiment

Alchemer Mobile

See actionable strategies for engaging with customers during this difficult time here. So, what can these brands do to capture, analyze, and act on these changing customer behaviors? We’re thankful that our annual Mobile App Engagement Report was published right around the time that everything started to really shift in the U.S.

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10 Best SaaS Knowledge Base Tools To Educate Customers About Your Product Effortlessly

Userpilot

How can you use knowledge base tools to guide your customers and remove their frustrations while using your product? An in-app knowledge base enables you to take advantage of the self-serve support model for effective customer service delivery. Ready to learn how Userpilot helps you better support your users? Let’s dig in!

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Finance Apps: Mobile Customer Engagement Benchmarks for 2020

Alchemer Mobile

As we look ahead to our “new normal,” Finance app product managers and marketers must plan for usage swings both positive and negative depending on their offerings, and even within different pieces of their mobile experiences. Data from our 2016, 2017, 2018, and 2019 reports is included to show shifts in brand focus and engagement over time.

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Why Experiment?

Amplitude

A learning experience is one of those things that says, ‘You know that thing you just did? Jeff Bezos, 2016 Letter to Shareholders. Our own North Star Metric is weekly querying users, not just folks wandering into the product once a month to ‘pull a report.’. Don’t do that.’ — Douglas Adams, The Salmon of Doubt. Try something.

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19 Curated SaaS Product Marketing Examples For Every Stage Of The User Journey

Userpilot

SaaS product marketing is the strategies and tactics applied to software products and apps to create demand and drive the adoption and retention of said product by the end-user. best practices include: user-centered mindset, personalized messaging, continuous feedback loops, data-informed decisions. moment more quickly. moment fast.

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Slack: A Product Led Growth Strategy Case

The Product Coalition

They kept their model away from traditional sales-led growth through product innovation, customer experience and still managed to be best-in-class. This radical change removes the myth that without product manuals, traditional lead generation, sales demos, & POC setup, a product cannot grow.

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B2B SaaS Funnel Conversion Benchmarks

Userpilot

Common conversion examples include visitor to trial, trial to paid, and freemium to paying customers. The sales process conversion funnel involves four stages: website visitor, marketing and sales qualified lead , product qualified lead , and paying users. According to Recurly , the average customer churn rate for SaaS is 4.79%.