Remove 2016 Remove Customer Experience Remove Marketing Remove Product Management
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A Decade of Product Management

Melissa Perri

I've been reflecting on the last decade in Product Management. These are a few of my observations and personal experiences. 2019: "How do I hire a Chief Product Officer? -- 2014: "I do not need Product Managers, I can run my company myself,I have the strategy." What is Product Management?

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The Evolution of WhatsApp

The Product Coalition

They wanted to create an app that would allow users to send text messages, images, videos, and other media, without the need for expensive SMS plans. Its user base grew exponentially, reaching over 2 billion users worldwide by 2020. This feature catered to users who preferred spoken communication or found typing inconvenient.

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Media Apps: 2020 Mobile Customer Engagement Benchmarks

Alchemer Mobile

So, what can these brands do to capture, analyze, and act on these changing customer behaviors? We’re thankful that our annual Mobile App Engagement Report was published right around the time that everything started to really shift in the U.S. Customer sentiment distribution. Mobile app customer retention data.

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Improving Product Management in 2016; Product Management Podcast

Good Product Manager

Improving Product Management in 2016: Strategy vs. Technique. For many people, the new year is a time to make personal or professional resolutions. Technique I talk about the key strategic behaviors for product managers, the importance of focusing on them, and how to quickly assess this as an area of focus for 2016.

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Food & Drink Apps: Using Industry Benchmark Data to Understand Changes in Mobile Customer Sentiment

Alchemer Mobile

See actionable strategies for engaging with customers during this difficult time here. So, what can these brands do to capture, analyze, and act on these changing customer behaviors? We’re thankful that our annual Mobile App Engagement Report was published right around the time that everything started to really shift in the U.S.

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Tap into this User Engagement Strategy to Experience Hyper-growth

Userpilot

An excellent user engagement strategy can have a ripple effect on what product marketers’ care the most about: Make your users see the value of your product and its features during the free trial. Stop users from only signing up and then never using the product. What Is User Engagement?

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To MRD or not to MRD.

The Product Bistro

In the way back time, before Agile, before OKRs and other fads, product managers wrote MRDs, or Market Requirement Documents. This was the artifact the began the process of developing a new product, or a variant of a product. There are times when the old ways really are both appropriate and better.