The Product Coalition

JANUARY 12, 2022

This radical change removes the myth that without product manuals, traditional lead generation, sales demos, & POC setup, a product cannot grow. Ally opportunity: Common survival strategy in product-led growth is through partnership/ally with other best-of-breed products in the same segment or even other. Let’s move the case.

Research Software 157

Research Software Technical Review Strategy Product Research 157

Intercom, Inc.

MAY 16, 2018

Eventually they start selling it via word of mouth and little else before realizing that they need some sort of coherent marketing strategy if they want to accelerate growth. They believe that neither product nor marketing can excel in isolation, which has become a core principle of our go-to-market strategy today.

Product Marketing 223

Product Marketing Marketing Strategy Customer Experience 223

Userpilot

DECEMBER 17, 2021

Today we’re going to cover various pricing models, when to use freemium, and how you can leverage psychological tactics in your pricing strategy. SaaS pricing strategies differ from traditional products because most businesses use a subscription-based SaaS pricing model. Foot-in-the-door pricing strategy. Value disconnect.

Research Software 88

Research Software User Testing Strategy Customer Experience 88

Userpilot

AUGUST 3, 2022

Solid messaging strategies are the key to grabbing your audience’s attention and nurturing their interest in your product. But how you can create a really good messaging strategy that will support your product marketing goals? In this article, we’ll be discussing everything you need to know about messaging strategies.

Research Software 92

Research Software Feedback Software Messaging Reporting Tools 92

Intercom, Inc.

APRIL 4, 2019

Back in 2016, this is exactly the situation Stripe found themselves in. They source, engage, qualify, demo, and sign contracts, with no awkward handoffs. The first stage is building an organic growth engine. At Stripe, Jeanne is trying a different approach. Reps manage the entire sales process from start to finish. People are smart.

Weak Development Team 162

Weak Development Team Outbound User Testing Research Software 162

Userpilot

SEPTEMBER 15, 2023

In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. To improve its blog strategy, Better Proposals asked its subscriber base which blog types they read the most so they could focus on creating more. Book a demo and get started!

User Testing 90

User Testing Feedback Software Product Research Analytic Tools 90

Radical Product

APRIL 30, 2020

Instagram, which arrived later, reached the same milestone in 19 months by 2016. In comparison, TicTok (founded in 2016) grew to 500 million users in two years. Radical Product Thinking means systematically translating a vision into strategy, prioritization, execution, and measurement.

Leadership 59

Leadership User Testing Vision Customer Experience 59

Mind the Product

FEBRUARY 1, 2018

The team must also be well-versed in the company’s strategy, product development goals, and its customers’ wants and needs. Lightning demos. Strategy Analytics estimates that 24 million smart speakers were shipped globally in 2017. That reflects 300% growth over estimated 2016 shipments of six million units.

User Testing 146

User Testing Research Software Analytic Tools Product Research 146

Userpilot

DECEMBER 23, 2020

What are the biggest trends in Product for 2021 you must implement into your Product Growth strategy? We’ll also give you some quick tips on how you can implement the sexiest product trends of 2020 into your product growth strategy, as well as what new roles and terms shook up the industry this year. Product Adoption Strategy.

Analytic Tools 122

Analytic Tools Onboarding KPIs Data Visualization Product Research 122

Bogdan Coman Says

JULY 16, 2017

In two months we had the first investment pitch, the first demo and a three people team. In May 2016, 9 months after first draft, we were preparing for a small production series. You learn not only if the product is relevant and how actually is used, but you can plan a real go-to-market strategy. Choose carefully.

User Testing 40

User Testing Product Research Customer Experience Naming 40

Userpilot

APRIL 30, 2021

This is especially true if none of your founding team members have any deep marketing strategy expertise. It’s an incredibly scalable strategy, as the gains from posting and optimizing content compound over time. With this strategy, you can pay to place ads for your SaaS on massive platforms that already have millions of users.

Research Software 98

Research Software Marketing Technical Advisors Customer Experience 98

Userpilot

JUNE 19, 2023

What makes a good SaaS conversion rate depends on your industry type and sales strategy, so just keep calculating your rates and play with different conversion rate optimization tactics to exceed past performance. For example, some companies don’t have product demos, so that step doesn’t count for them.

Research Software 92

Research Software Analytic Tools B2B Reporting Tools 92

Amplitude

OCTOBER 18, 2018

Jeff Bezos, 2016 Letter to Shareholders. At a high level, the experimentation is focused, appropriate, and grounded in sound product development strategy, vision, and gameplay. We made demos. We followed the initial demo with another and then another. We improved our demos in incremental steps. We honed our vision.

Customer Experience 106

Customer Experience User Testing Data Visualization Feedback Software 106

Userpilot

SEPTEMBER 20, 2021

Product-led growth is a popular SaaS go-to-market strategy that uses the product itself to drive customer acquisition, activation, conversion, and retention. A product-led growth strategy is important for SaaS because it lets you get more out of every new user and increase your customer lifetime value. What is product-led growth?

Analytic Tools 83

Analytic Tools Research Software Feedback Software Onboarding KPIs 83