2016 Differentiation Startups 
Intercom, Inc.
FEBRUARY 6, 2020
When Yvonne joined in 2016, the business unit consisted of just 10 people across product, engineering, sales, and marketing. This is Season Two of Scale , Intercom’s podcast series on moving from startup to scale-up. Turning a sales objection into a unique differentiator. Yvonne swiftly flipped this story on its head.
The Product Coalition
JANUARY 12, 2022
A larger ecosystem of these big players sooner or later becomes a threat for the product-led-growth startups. Microsoft launched Team in 2016 and took over many customers of Slack, and currently has almost twice as many daily active users as Slack. Slack has a strong presence in the startups’ ecosystem as a single collaboration app.
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Andrew Chen
JULY 19, 2017
Startups should be getting cheaper to build. Some providers, such as Microsoft, have started providing their services free to startups, in the hope of turning them into paying customers as they grow. Instead, startups are raising more capital and burning more capital to get to their Series As. AWS instead of your own datacenter.
Sachin Rekhi
APRIL 12, 2020
In Silicon Valley, we've become well-versed in the importance of finding product/market fit as the most important early pursuit for any new product or startup. Hamilton published this work in 2016 after a career of working with over 200 clients as a strategy consultant, including Netflix, Spotify, and Adobe.
Intercom, Inc.
JULY 21, 2022
Along the way, we’ve interviewed trailblazers, business leaders, makers and doers to share their experience and insights on all things startup strategy, product management, design, marketing, customer experience, and much, much more. Historically, Slack relied heavily on virality for its growth. They had occasional advertising here and there.
Andrew Chen
JUNE 26, 2017
One of the best essays written last year was Elad Gil’s End of Cycle? – referencing our most recent 2007-2017 run on mobile and web software, and the implications for investing, startups, and entrepreneurs. Facebook and Google now control most of the Top 10 apps in the mobile ecosystem: Source: Nielsen, Dec 2016.
Mind the Product
FEBRUARY 23, 2017
Design Disruptors was released by InVision in 2016. The panel included six design and management professionals that hail from startups, midsize and large globally known companies, and I had the great pleasure of moderating the discussion. Jenine says that passion, interest, and authenticity are the biggest differentiators.
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