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From marketplace to SaaS business: How Udemy acquired 80% of the Fortune 100

Intercom, Inc.

In 2019 research firm IDC found them to deliver 869% ROI (??) When Yvonne joined in 2016, the business unit consisted of just 10 people across product, engineering, sales, and marketing. You could take a course on how to play guitar, paint with watercolors, create a website, or build your own mobile app – all in one place.

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Why Great Ideas Fail in Finance: It’s Not the Digital Product, It’s the UX

UX Planet

The smartphone app has become the front line of financial competition. Any banking app that feels generic, uninspired or offers little real value is already lagging behind. Because todays users wont waittheres always a smarter, faster and more useful app waiting to take itsplace. Amazon reshaped retail with customerfocus.

Finance 98
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Pinterest’s Personalization Playbook

UX Planet

However, to fully capitalize on this potential, Pinterest must continuously evolve its personalization strategies, addressing existing gaps and embracing cutting-edge technologies. This isnt just another recommendation algorithm; its a common vocabulary that ensures consistent personalization across the entire platform.

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Writing a Book: How Continuous Discovery Helped Me Write a Better Book

Product Talk

This need is what led me to think about and design the opportunity solution tree. When I finally wrote about the opportunity solution tree (back in 2016), I knew that it was a big enough idea that I would need to write a book about it. This gave me a great feedback loop to measure the efficacy of my content.

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How Can Product Leaders Support Continuous Discovery?

Product Talk

Let’s have feedback loops. Then how do we do the work to discover what are the right solutions that actually address those needs in a way that drives that outcome? How do we get our teams access to the right tools to quickly test assumptions? Can we get access to the right tools? Lots of that.

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19 Curated SaaS Product Marketing Examples For Every Stage Of The User Journey

Userpilot

Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? There are some best practices you need to follow when it comes to a SaaS marketing strategy that works – it's not enough to simply copy-paste what other SaaS companies are doing. Use in-app Checklists to guide your users.

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What I’m Saying Yes to in 2020 (With 2 Big Announcements)

Product Talk

Over the past six years, I’ve developed and honed my Continuous Discovery Habits curriculum by reading and writing about the best research on problem-solving , decision-making , and critical thinking. a product manager, a designer, and a software engineer with shared responsibility for a product). You can subscribe here.