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The Evolution of WhatsApp

The Product Coalition

Transforming communication with instant messaging. Its journey from a modest messaging app to a global giant in instant messaging has been nothing short of remarkable. They wanted to create an app that would allow users to send text messages, images, videos, and other media, without the need for expensive SMS plans.

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Finance Apps: Mobile Customer Engagement Benchmarks for 2020

Alchemer Mobile

As we look ahead to our “new normal,” Finance app product managers and marketers must plan for usage swings both positive and negative depending on their offerings, and even within different pieces of their mobile experiences. Data from our 2016, 2017, 2018, and 2019 reports is included to show shifts in brand focus and engagement over time.

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The Simple Guide to Product Management

bpma ProductHub

In 2016, Glassdoor identified Product Management as the #8 best job to have in America, with a job score of 4.5 It also helps product managers think critically about the future of their product, whether it addresses a market need and how to position it as industries change. Contributed by Cynthia Andre.

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19 Curated SaaS Product Marketing Examples For Every Stage Of The User Journey

Userpilot

best practices include: user-centered mindset, personalized messaging, continuous feedback loops, data-informed decisions. Personalize your messages based on use cases and user personas. They use targeted onboarding messaging to help the user build an app by dragging and dropping components – this stage’s Aha!

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How JustGiving Crowdfunding Went From an Idea to £100m in Five Years

Mind the Product

The output from a product in a box game, where we imagined how we would position the product if it was on sale in a supermarket. So we decided to come up with a sub-brand that would help us position the product differently and talk more about what it was rather than what it wasn’t. 2016 – Accelerating Growth.

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Make it Grow or Kill it: How to Handle Declining Usage in Products

Mind the Product

Does our marketing or messaging need new positioning? But in the long run, you need to figure out what message is resonating in the market that will entice customers to even try your product out. Mixpanel Mobile usage, July 2016-March 2017. The Mixpanel Mobile app was not growing the way we wanted in early-to-mid 2016.

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Six ecommerce UX trends for 2018

Userzoom

Ecommerce is constantly evolving and from a UX perspective, I think we’ve generally been moving in a positive direction. The first screenshot is from 2016, and it shows lots of navigation options including the category list on the left of the page. You can see this on Amazon for example. Now, it’s simpler. More brutalism .

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